Lisa Tran Franco
Sales and Marketing
Houston,TX
Summary
Marketing leader with proven expertise in driving brand growth at BluSky Restoration through innovative grassroots and digital marketing strategies. Achieved 25% year-over-year growth in digital impressions and over 200% increase in lead generation within two years, all while maintaining overhead costs. Proficient in strategic planning, process implementation, and fostering collaboration to exceed business objectives.
Overview
26
26
years of professional experience
Work History
National Director of Marketing
HARBRO/BLUSKY RESTORATION
Signal Hill, United States
10.2005 - Current
- Directed a marketing team of nine, fostering a collaborative environment for a company of 1500 employees
- Conceptualized and executed innovative marketing strategies to drive brand growth
- Spearheaded B2B persona development, CRM strategies, and market research
- Boosted brand engagement through creative marketing campaigns, resulting in increased lead generation
- Reimagined brand strategy, aligning marketing with business goals, ensuring robust growth.
- Pioneered digital marketing strategies, enhancing website and social media engagement.
- Optimized CRM for deeper customer insights, refining marketing strategies for targeted outreach.
- Led team to achieve 200% increase in market share through strategic brand overhaul and digital strategies
- Introduced AI-driven analytics for precision targeting, elevating customer acquisition.
- Generated key sales enablment tools and processes by engaging with SMEs for clear understanding of client painpoints.
Lead Manager
ANTHONY & SYLAN POOLS
04.2004 - 10.2005
- Consult with an average of 250 customers monthly that are inquiring on services and turning them into leads for Design Consultants, which results in a continuous monthly increase in revenue.
- Gather and manage detail information from past customers by putting them in an organized data program for future prospective opportunities
- Maintain a sales force of 12 reps motivated by developing multiple programs to help drive positive moral as well as keep a consistent communication window
- Increase market awareness of companyʼs implacable reputation by developing quarterly reports to analyze and determine upcoming advertising channels
- Analyze current customer database of over 6000+ to plan and execute promotions for new business opportunities
- Creatively manage projects to directly advertise to customers that are hesitant to move forward by creating a series of marketing mailers and maintain top of mind
Consumer Affairs Coordinator
FARMING TECHNOLOGY
Houston, TX
03.2001 - 03.2004
- Took a new company product into an untapped market for consumer purchasing by developing a marketing blitz that consisted of a 10-month multi-media advertising program, grass roots marketing and gathering sales presentations for key vendors. This created demand and brought in new business weekly from multiple vendors.
- Maintained product demands in troubled markets by creating and implementing, coupons, POS programs/promotions for in store sales nationally to increase consumer purchases during critical times.
- Communicated with key organizations within the business by producing monthly newsletters with updated information on the industry for business-to-business relations as well as consumer relations.
- Created initial consumer demands on current and new products by coordinating, staffing and managing a series of consumer trade shows coast to coast.
- Equipped a sales force of 4 with marketing tools and presentations to make pitches with prospects through programs such as ACNielson.
- Conducted co-promotion campaigns to increase market value by partnering up with similar consumer products and managing project from beginning to end
Promotional Assistant
COX RADIO
Houston, Texas
10.1999 - 03.2000
- Promoted customers and their cause by scheduling special events and onsite appearance with radio personalities
- Promoted radio station through grassroots marketing and developing rapport with listeners to maintain stability of station and increase Arbitron ratings
- Summarized and reported events to vendors and management for continuous promotions and possible partnership
Education
Certificate - Accelerated Marketing Leadership and Creative Communication
Northwestern University
Evanston04.2024
Associate of Arts - Communication Strategies
Kellogg School of Business
Chicago, IL03-2021
Bachelor of Arts - Communications, media productions and journalism
University of Houston
Houston, TX12.2001
Skills
- Brand strategy
- Digital marketing
- Market research
- Customer relationship management
- Effective communication
- Strategic planning
- Content development
- Media relations
- Corporate communications
- Verbal and written communication
- Competitive analysis
- Sales enablement
- Team leadership
Affiliations
- Avid marathoner, ultra runner and Ironman
Accomplishments
- Two time achievement of the President's Club
References
References available upon request.
Timeline
National Director of Marketing
HARBRO/BLUSKY RESTORATION
10.2005 - Current
Lead Manager
ANTHONY & SYLAN POOLS
04.2004 - 10.2005
Consumer Affairs Coordinator
FARMING TECHNOLOGY
03.2001 - 03.2004
Promotional Assistant
COX RADIO
10.1999 - 03.2000
Certificate - Accelerated Marketing Leadership and Creative Communication
Northwestern University
Associate of Arts - Communication Strategies
Kellogg School of Business
Bachelor of Arts - Communications, media productions and journalism
University of Houston