Lisa Ratcliffe Craig

• Develop and implement comprehensive B2B marketing strategies that increase brand awareness, drive lead generation, and increase revenue growth
• Conduct and evaluate market research to adjust marketing strategy to meet changing market and competitive conditions
• Responsible for executing marketing campaigns across multiple channels including social media, email marketing, and niche marketing
• Analyze market trends, conduct competitive research, and identify new opportunities for growth and expansion
• Collaborate with cross-functional teams across organization to ensure cohesive and integrated marketing efforts
• Establish and maintain strong relationships with key stakeholders, customers, and partners to drive business growth

• Developed strategy and executed effective internal communication campaigns for C-Suite Executives, Human Resources, Operations, Incident Command, and other departments as needed
• Executed multi-channel campaigns to publish current and relevant content.
• Developed training and education sessions for multiple stakeholders
• Worked with senior leaders to develop policy and drive implementation
• Analyzed available data to increase employee engagement
• Supported employee award and recognition programs
• Participated in IT governance to manage tech platforms
• Crisis communication during height of COVID-19 pandemic.

• This promotion added additional inside operations oversight, while maintaining all job functions as the Director of Marketing Communications
• Combining departmental responsibilities correlated to the oversight of and the creation and dissemination of all corporate communications, marketing collateral and materials, program information, hard goods, and resources, while developing creative content, project management, inventory controls, workflow process management, program fulfillment and logistics
• Managed diverse integrated communications team
• Oversaw survey construction and dissemination
• Maintained relationships and oversight of 3rd party facilities
• Monitored and evaluated annual inventories and product valuations
• Created custom and niche branding.

• Produced a consistent and effective corporate image nationally, as well as managed internal communications for large-scale, remote workforce
• Created and implemented full-scale educational programs, in addition to website management for registration hubs, as well as universityinstructors.com and edforcesolutions.com
• Led numerous breakout sessions at conferences and events
• Produced content for collateral, executive summaries, case studies, etc
• Planned and executed national sales training meetings
• Developed multiple brands and designed product lines

• Worked closely with sales team to establish custom marketing campaigns and niche advertising opportunities
• Also, advised numerous clients in areas of branding and strategy for their businesses and markets
• Developed and executed local and regional marketing campaigns
• Managed website
• Designed graphics and publication layout.

• Responsible for all creative and promotions for all three branches of the organization
• Worked closely with outside firms and agencies to produce signage, commercials, etc
• Also, acted as community liaison to support local events, schools, and organizations
• Served as media contact and Dixie Gas & Oil spokesperson
• Developed all branding and marks for private label lubricant line
• Oversaw creative development for print, radio, and TV.

• Integral part of a multi-faceted marketing and research development team
• Established rapport with co-workers and agencies, while managing website, customer loyalty programs and communication, graphic design, and publications
• Served as Shady Brook Farms spokesperson
• Worked closely with PR and promotions agencies to drive projects
• Worked with Good Housekeeping to register and maintain product lines.

Minor: Advertising