Lisa Renee Smith
Shorewood,MN
Summary
Performance-driven Vice President with 11+ years of experience aligning systems with business requirements, policies, and regulatory requirements. Passionate about applying excellent organization and communication skills to effectively manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive impactful results based on sound overall business judgment. Seasoned transformation leader excelling in project management, strategic architecture, and problem-solving. Gifted team builder committed to the growth and development of every team member. Skilled at cross-functional strategic planning, ensuring alignment across various departments for successful execution of organizational goals.
Overview
28
28
years of professional experience
Work History
Vice President – Partner Impact, Math Strategy
Partner Impact
12.2023 - 10.2024
- Responsible for ensuring that math products and solutions are successfully brought to market and implemented successfully
- Responsible for articulating the vision for how products are positioned in the market and oversee go-to-market process steps and deliverables owned by Math Strategy Team Members (Product Marketing, Enablement Ops and Implementation Teams)
- Lead the Math Strategy team to high quality delivery across all phases of the go-to-market process, in deep partnership with product development, sales, professional learning and partner success leadership
- Responsible for Market Intelligence: Deeply understanding the Math market, from the global level, to classroom-level implementation
- Own Customer Success Plan: Define customer success and model a culture where customer outcomes are the leading KPI that drives a sense of shared responsibility and achievement
- Drive Sales and Retention: Collaborate with sales leaders on positioning/strategies to drive successful product adoptions, in the core and supplemental markets
- Own Product Messaging and Positioning: Align across the full continuum from pre-sales to post-sales
- Own field team readiness for all relevant products and implementation types
- Deliver Solution Innovation: Continually exploring innovative solutions to drive volume and efficiency
- Responsible for Team Management and Development: Build and lead a cross-functional team to a place of trust, productivity, and high work quality
Vice President, Enablement Operations
02.2022 - 12.2023
- Responsible for overall strategy, design development, and launch of core, supplemental and assessment sales support solutions and services designed to enable sales to deliver revenue growth and professional learning and partner success to support implementations and secure retention
- Responsible to build and lead a team which acts as the integrating role between product, sales and marketing, including operations, communication, sales development/training, state/district product positioning strategy, strategic marketing support, product marketing, and regional marketing
- Manage multiple direct reports, as well as cross-functional teams of stakeholders
- Develop Teams of Subject Matter Experts in Math, ELA and Assessment
- Develop/Manage internal rapid response functionality to serve all field teams
- Responsible for growing productivity and knowledge as new products and services go to market
- Optimize sales rep onboarding strategy and execution for all products and processes
- Develop and lead the successful execution of the sales enablement plan and programs to ensure sales reps and managers are equipped with content, resources, tools and training to effectively differentiate, sell, and drive adoption of the company product portfolio
- Lead and facilitate ongoing training and support on sales strategy/initiatives
- Define and implement roadmaps in conjunction with the leadership teams to instill programs that support our sales rep growth in the organization
- Optimize the adoption process
- Be the voice of the sales, professional learning and partner success teams to internal stakeholders - translate their needs and advocate on their behalf
- Build relationships with Sales leadership while becoming their go-to partner and thought leader
Vice President ELA and Math Strategy
11.2017 - 02.2022
- Collaborate with sales leaders to formulate and support state and district-specific strategies and campaigns
- Attend and support war rooms and presentations for key accounts
- Serve as the 'go-to' person for all questions about core/supplemental math/ELA product positioning
- Ensure that cross-functional core math adoption teams communicate regularly and effectively by creating communication systems that support collaboration
- Drive new product go to market launches and help shape the Curriculum Associates presence in the core math and ELA markets
- Create, Manage and Execute the Product Training Plans for core math/ELA products
- Coordinate with Product Development on product release timelines
- Coordinate with Learning and Development to execute across sales, professional development and account management specialists through online and in-person training
- Responsible for keeping external facing teams up to date on product details, changes, messaging, etc
- Serve as the sales/marketing funnel to inform product development
- Lead ELA/Math Strategy Teams in developing state and district-specific custom strategy and marketing support
Vice President of School Partnerships
Reasoning Mind
09.2015 - 11.2017
- Manage School Partnerships Division: Sales, Implementation, Tutoring, Sales Support, Operations, Marketing Team and Corporate Communications Team with the goal of national expansion
- Manage sales, operations and sales support teams (including training, coaching)
- Create sales strategy, execute sales plans, design and manage sales processes
- Manage and collaborate with marketing to develop sales tools
- Collaborate with product management, development, implementation and other departments to inform product and service specifications
- Manage Implementation and Tutoring Teams (including training, coaching)
- Work closely with the board of trustees
Vice President, Sales – K12 Mathematics
Pearson Education
08.2013 - 09.2015
- Manage a team of 60+ Mathematics Sales Specialists (nationwide) to meet/exceed regional sales goals for mathematics solution sales
- Responsible for revenue exceeding $300 million, bi-weekly sales forecasting and sales strategy plans
- Lead/coach the field sales specialists across the regions and support them to achieve and exceed their sales revenue and market share goals
- Develop and implement annual training programs for the sales specialists and regular flow of communication between the business and the field specialists including sharing of best practices nationally
- Aggregate product performance data across country/campaigns and share insight and results with the lines of business on a regular basis to inform future product development
- Organize the field sales input to the business with a focus on competitive and market trends, product performance and positioning and new market opportunities
- As needed, prepare and deliver presentations and attend meetings with key accounts
- Work with the Market General Managers (MGM), to recruit, train and review the field specialists to maximize performance
Campaign Marketing Director– Mathematics
Pearson Education
01.2008 - 07.2013
- Manage state adoption math campaigns for 6-12 Pearson mathematics products
- Coordinate with the Marketing Director and Sales force to create and execute integrated campaigns that will increase market share and maximize revenue
- Works closely with sales force, product management and product development teams in program development
- Develop effective marketing and launch plans ensuring their successful execution
- Work with Product Management to conduct competitive analyses and provide the sales force with effective competitive selling strategies
- Serve as the primary marketing contact for the field for selected product lines, areas, and/or major campaigns
- Help develop and execute an effective plan for maximum marketing benefits at national and regional conferences
Mathematics Curriculum Specialist
McDougal- Littell
07.2007 - 12.2007
- Deliver curriculum sales, in-services and training to school districts that adopt McDougal- Littell curriculum, with the goal of implementation fidelity
Educational Mathematics Consultant
Holt, Rinehart and Winston
06.2005 - 07.2007
- Deliver curriculum sales, in-services and training to school districts that adopt HRW curriculum, with the goal of implementation fidelity
Teaching Secondary Mathematics
Minnesota Independent School District #833
09.1996 - 06.2005
- Implemented inquiry-based learning strategies, encouraging critical thinking and problem-solving skills among students.
- Collaborated with colleagues to develop interdisciplinary projects, fostering a comprehensive learning environment.
- Mentored new teachers to help them succeed in their roles, providing guidance on effective teaching practices and classroom management techniques.
- Enhanced the educational experience by designing and implementing engaging classroom activities for diverse learners.
- Served on school committees focused on curriculum development, contributing valuable input based on professional expertise.
- Changed lesson plans and learning approach frequently to keep students engaged.
Education
National Board Certified Teacher - Early Adolescence / Mathematics
National Board for Professional Teaching Standards
11.2003
Graduate Credits In Addition to Master Degree -
University of St. Thomas, University of St. Thomas
12.2001
Master of Education - Professional Development
University of Wisconsin – River Falls
12.1998
Bachelor of Applied Science - Teaching Secondary Mathematics
University of Minnesota, Duluth
05.1992
Bachelor of Science - Applied Mathematics
University of Minnesota, Duluth
05.1992
Skills
- Team Leadership
- Relationship Building
- Decision-Making
- Critical Thinking
- Coaching and Mentoring
- Complex Problem-Solving
- Strategic Planning
- Business Development
- Operations Management
- Process Improvement
- Staff Development
- Training and mentoring
Accomplishmentsawards
- Pearson, Horizon Award, 2014
- Holt, Rinehart and Winston Consultant of the Year Award, 2006
- 3M Six Sigma Training – Green Belt, 11/01/03
- Who’s Who Among America’s Teachers, 2002, 2003, 2004, 2005
Timeline
Vice President – Partner Impact, Math Strategy
Partner Impact
12.2023 - 10.2024
Vice President, Enablement Operations
02.2022 - 12.2023
Vice President ELA and Math Strategy
11.2017 - 02.2022
Vice President of School Partnerships
Reasoning Mind
09.2015 - 11.2017
Vice President, Sales – K12 Mathematics
Pearson Education
08.2013 - 09.2015
Campaign Marketing Director– Mathematics
Pearson Education
01.2008 - 07.2013
Mathematics Curriculum Specialist
McDougal- Littell
07.2007 - 12.2007
Educational Mathematics Consultant
Holt, Rinehart and Winston
06.2005 - 07.2007
Teaching Secondary Mathematics
Minnesota Independent School District #833
09.1996 - 06.2005
Master of Education - Professional Development
University of Wisconsin – River Falls
Bachelor of Applied Science - Teaching Secondary Mathematics
University of Minnesota, Duluth
Bachelor of Science - Applied Mathematics
University of Minnesota, Duluth
National Board Certified Teacher - Early Adolescence / Mathematics
National Board for Professional Teaching Standards
Graduate Credits In Addition to Master Degree -
University of St. Thomas, University of St. Thomas
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