Liseli Aviles
New York,United States
Summary
Experienced and results-oriented professional with 12 years of extensive experience in retail and food management, combined with a proven track record in social services. Adept at driving operational efficiency, optimizing customer satisfaction, and fostering team collaboration. Possesses a strong background in human resources, inventory management, training, and development oversight, and revitalizing high-volume markets with B2C and B2B marketing techniques.
Overview
12
12
years of professional experience
Work History
Store Manager
Pressed Juicery
Boca Raton, Florida
06.2023 - 04.2024
- Played a pivotal role in the successful launch of the first store in the Southeast market, overseeing crucial aspects of establishment and operational functions
- Demonstrated a robust human resource background, managing the entire recruitment process from start to finish
- Recruited and trained 15 shift leaders, devised comprehensive team development plans, and conducted performance evaluations
- Conducted thorough reviews of store financial components, meticulously analyzing Key Performance Indicators (KPIs) to identify trends, opportunities, and deficiencies
- Defined growth strategies and provided coaching as necessary
- Drove customer engagement both within and beyond the store environment through various initiatives such as store events and active sampling
- Achieved a membership attachment rate consistently surpassing the company's 20% target goal, indicating a strong ability to connect with customers and drive loyalty
- Acted as a public relations representative, participating in a live segment on South Florida Live, enhancing brand visibility and reputation in the local community.
Area Manager
Pressed Juicery
New York, New York
01.2022 - 06.2023
- Managed a portfolio of five stores in New York City, ensuring strict adherence to federal and local safety standards encompassing food safety, OSHA, CDC, ADA, wage, and hours laws
- Demonstrated expertise in cross-functional collaboration by partnering with marketing, operations, and other departments to synchronize sales initiatives with overarching business objectives, fostering holistic organizational success
- Proactively forecasted talent needs within the district, leading recruitment, hiring, development, and training efforts for store managers and retail shift leaders
- Facilitated the successful launch of three new locations on the East Coast, including two in New York City and the opening of Midtown Village in Philadelphia
- Collaborated with executives to ensure seamless execution of store setup, hiring processes, and training protocols
- Oversaw profit and loss (P&L) statements and managed inventory for assigned stores, resulting in a 15% reduction in labor costs through optimized scheduling and overtime management
- Achieved a year-to-date (YTD) increase in comparable sales of 15% from 2022 to 2023, leveraging financial tools to proactively identify and capitalize on in-store performance opportunities
- Established a culture of accountability through transparent expectations and effective performance management, embodying company values through self-accountability and strong leadership.
Case Manager
Acacia Network and Camba
Bronx, New York
03.2020 - 01.2022
- Maintain portfolio of 25-30 clients
- Conduct intake interviews and assessments of clients and clients' families upon shelter arrival to determine their immediate needs, functional capabilities and assistance needed to stabilize housing, healthcare, finances, public assistance, and more
- Refer clients to permanent housing opportunities and appropriate services based on their medical, financial, and/or educational needs
- Schedule weekly meetings with families in caseload and revise their independent living plans including short-term and long-term goals
- Maintain physical files and/or electronic notes within the CARES database
- Establish and maintain working relationships with public agencies concerning public benefits, employment services, supportive services, housing resources, and more.
Store Manager
Pressed Juicery
New York, New York
01.2016 - 02.2020
- Spearheaded store sales growth throughout the year, culminating in achieving end-of-year sales totaling 1.1 million dollars
- Demonstrated mastery of product knowledge and ensured exceptional guest experiences
- Fostered partnerships with local businesses and aligned brands, facilitating weekly collaborations and events to elevate brand visibility and foster community engagement
- Conducted comprehensive interviews, led hiring processes, and provided training for employees, actively nurturing talent for internal advancement
- Successfully promoted two Shift Leaders to Store Manager positions
- Efficiently managed store operations, including oversight of payroll, scheduling, inventory management, service channel upkeep, and Profit and Loss reporting
- Engaged with regional managers and company executives through store tours and business recap meetings to align strategies and drive business objectives effectively.
Assistant Store Manager
Armani Exchange
New York, New York
01.2015 - 01.2016
- Cultivated a customer-centric environment focused on driving sales through effective leadership
- Conducted weekly meetings with team members to discuss current fashion trends and sales strategies aimed at achieving weekly sales targets
- Offered coaching, counseling, and training to empower employees to provide exceptional service, resulting in increased sales growth and enhanced store profitability
- Managed stockroom control systems, oversaw receipt of large shipments and transfers, handled markdowns, and communicated inventory discrepancies to corporate team and loss prevention personnel
- Coordinated overnight store floor sets with the visual merchandising team to ensure product placement aligned with current business trends, thereby maximizing store profits.
Assistant Store Manager
Vince Camuto
New York, New York
01.2012 - 01.2015
- Managed and motivated a sales team of 14 employees at the flagship location in Soho, fostering a competitive and dynamic environment
- Empowered team members to achieve sales excellence through real-time coaching and consistent communication of Key Performance Indicators (KPIs) during shifts
- Analyzed production reports of top-selling items, monitored inventory levels, and addressed stock-outs to optimize profitability
- Provided exceptional customer service and nurtured client relationships, leveraging insights on fashion trends, product launches, and restocked items to enhance the clientele experience
Education
Associate of Arts in Psychology -
Bronx Community College
06.2024
Skills
- Business Development
- Key Performance Management
- Talent and Performance Management
- Human Resource Compliance
- Business Operations
- Full Life Cycle Recruiting
- Multi-Unit Management
- Profit Loss Management
Languages
- Spanish
- English
Timeline
Store Manager
Pressed Juicery
06.2023 - 04.2024
Area Manager
Pressed Juicery
01.2022 - 06.2023
Case Manager
Acacia Network and Camba
03.2020 - 01.2022
Store Manager
Pressed Juicery
01.2016 - 02.2020
Assistant Store Manager
Armani Exchange
01.2015 - 01.2016
Assistant Store Manager
Vince Camuto
01.2012 - 01.2015
Associate of Arts in Psychology -
Bronx Community College
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