Lisette Perez
Goodyear,AZ
Summary
Innovative videographer, photographer, and social media specialist successful at experimenting with new approaches with excellent eye for detail and strong understanding of strategies, techniques and technology. Adept at thriving under pressure and inspired by creativity-focused artistic challenges.
Overview
11
11
years of professional experience
Work History
Social Media Specialist
Venz Media
01.2023 - Current
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Increased customer engagement through social media.
- Enhanced customer engagement with the creation of relevant and shareable content across various platforms.
- Generated leads through effective paid advertising campaigns on Facebook and Instagram
- Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.
- Tracked competitor activities to identify opportunities for growth within the market space and mitigate potential threats.
- Grew social following by researching trends, identifying influencers, and engaging with potential partners for promotional activities.
- Met multiple deadlines using strong task prioritization skills.
- Researched and evaluated potential new markets and products.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Creative Director
Venz Media
01.2023 - Current
- Led a team of creative professionals in the development and execution of innovative marketing campaigns
- Collaborated with clients to understand their brand objectives and develop creative strategies that aligned with their vision
- Managed multiple projects simultaneously, ensuring deadlines were met and deliverables exceeded client expectations
- Conceptualized and designed compelling visual assets for print, digital, and social media platforms
- Developed brand guidelines to maintain consistency across all marketing materials
- Provided art direction and feedback to designers, photographers, and copywriters to ensure high-quality work
- Created engaging presentations for client pitches, effectively communicating ideas and concepts
- Stayed up-to-date with industry trends and emerging technologies to incorporate into creative strategies
- Collaborated with cross-functional teams including marketing, sales, and product development to align messaging across channels
- Conducted market research to identify target audience preferences and optimize campaign effectiveness.
Cinematographer
Freelance
09.2016 - Current
- Learned and implemented script, shot and location plans
- Worked with director and understand vision and look of each shoot
- Assessed and improved existing lighting and proposed composition of each shot
- Developed plans for aspects of shoots such as cameras required, optimal angles and lighting needs
- Managed crew of more than 30 production personnel
- Assessed deadline dates against production team activities and ensured that tasks were completed within reasonable time frames
- Remained alert, active and ready to respond to any request at any time using variety of available resources
- Created script and shot sheets and ensured all content was tightly edited
- Pitched in to help crews with building sets and identified problems that could have resulted in possible safety issues
- Managed the wardrobe, hair and makeup requirements for multiple actors simultaneously
- Organized resources and digital assets for filming use
- Drafted film budgets and monitored expenditures.
Photographer
Freelance
08.2013 - Current
- Set up precise photographic measurements and control equipment
- Carefully maintained over $25,000 worth of studio equipment
- Cropped, manipulated and performed color-balance for final images
- Defined image requirements and planned photographic events
- Improvised photographic methods and techniques
- Photographed special events, including festivals, parties, BTS, school portraits, grand openings, and more
- Collaborated with clients to guarantee satisfaction with photos
- Collaborated successfully with variety of personalities and work styles
- Explained price and package details to customers
- Used highly intuitive out-of-the-box thinking to obtain perfect shot
- Performed duties effectively and without supervision
- Supported production of various proposal volumes under tight time constraints
- Proficient in Lightroom and Photoshop
- Skin and background retouching experience.
Editor
Skypoint
03.2021 - 01.2023
- Collaborated with creative team and director to ensure alignment between artistic vision and editing requirements
- Collected data from camera media, transcoded video and audio files and managed file backup systems
- Facilitated projects and contributed to every stage of video and film production
- Managed graphics, sound, music and color corrections for videos
- Transformed footage and assets to create compelling, effective videos and content
- Reviewed scenes to determine pacing and continuity and trimmed shots to fit with content
- Contributed to idea development and project management to ensure quality and timeliness of project completion
- Uploaded final cuts to content management systems and client platforms
- Analyzed all video content for quality control and editorial corrections
- Maintained professionalism through active listening and by accepting constructive criticism with poise
- Checked video for corruption and ensured media rendered correctly
- Created impactful Documentaries, films, commercials, interviews showcasing work using Premiere Pro, DeVinci Resolve, and Photoshop.
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
Cage Worker
Huntington University-Peoria, AZ
01.2018 - 05.2019
- Built detailed knowledge on Huntington and equipment to thoroughly answer guest questions
- Instructed users on proper and safe use of equipment
- Performed troubleshooting duties to determine cause of equipment failures
- Maintained, tested and assembled pieces of equipment weekly
- Noted and filed any new installations, repair procedures and maintenance procedures completed
- Inspected equipment
- Tested equipment to determine root causes of problems and determine repair needs
- Kept accurate and detailed records of equipment repairs, maintenance schedules, inventory used
- Counted and verified orders picked to ensure accuracy
- Kept supervisor informed of job progress and material requirements Reviewed work orders and communicated with prior shift to assess work needs for day
- Used measuring instruments to inspect parts
- Processed work orders and prioritized jobs
- Performed weekly maintenance assessments
- Unloaded incoming inventory and placed products onto shelves
- Managed work with little supervision.
Education
Bachelor's - Film Production
Huntington University
Peoria, AZ05.2020
Associate -
Estrella Mountain Community College
Goodyear, AZ03.2020
Skills
- Visual storytelling
- Team Leadership
- Team Collaboration
- Relationship Building
- Industry Trends
- Video/Photo Production
- Video/Photo Editing
- Social Media Management
- Branding
- Marketing
- Social Media Strategy
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Social Media Specialist
Venz Media
01.2023 - Current
Creative Director
Venz Media
01.2023 - Current
Editor
Skypoint
03.2021 - 01.2023
Cage Worker
Huntington University-Peoria, AZ
01.2018 - 05.2019
Cinematographer
Freelance
09.2016 - Current
Photographer
Freelance
08.2013 - Current
Bachelor's - Film Production
Huntington University
Associate -
Estrella Mountain Community College