Summary
Overview
Work History
Education
Skills
CORE COMPETENCIES
Timeline
Generic

Lisha Grover

Brampton

Summary

Dynamic and results-driven beauty industry professional with over 7 years of experience across sales, education, and marketing within luxury skincare and cosmetics. Proven success driving retail sales, executing high-impact brand trainings, and cultivating strong in-store partnerships across Sephora, Hudson’s Bay, and Shoppers Drug Mart. Skilled in leading regional events, managing freelance teams, and launching products in fast-paced, competitive markets. Adept at combining product knowledge with strategic planning to exceed sales goals, enhance brand visibility, and deliver elevated client experiences. Excels in cross-functional collaboration between field teams and head office operations, with a passion for skincare innovation, clean beauty, and client education.

Overview

7
7
years of professional experience

Work History

Sales & Education Manager (Account Executive)

Biossance
01.2024 - Current
  • Drove regional sales growth and exceeded targets through strategic training, in-store activations, and event execution
  • Built and maintained strong relationships with Sephora leadership and beauty advisors across the GTA
  • Led in-person and virtual brand trainings using Zoom, Teams, and Skype to support seasonal launches and product education
  • Recruited, trained, and managed freelance event staff; monitored scheduling, recaps, and budget allocations
  • Executed masterclasses before and after store hours, preparing educational documents and event collateral
  • Managed back-end reporting including expense tracking, sales analysis, and monthly business recaps
  • Oversaw new store installations and seasonal updates in alignment with brand standards
  • Successfully supported Canadian market expansion through field presence and hands-on training

Marketing Assistant

Amorepacific (Laneige)
10.2022 - 01.2024
  • Coordinated retail marketing initiatives and product launch communications across Sephora Canada
  • Collaborated with sales, operations, and retail teams to ensure seamless product rollouts and in-store marketing support
  • Organized bi-annual retailer meetings and large-scale event execution with cross-functional teams
  • Managed sample programs, product inventory, marketing collateral, and content development for social campaigns
  • Supported field teams with educational materials and event strategies to boost store performance
  • Conducted market research and competitive analysis to support strategic brand positioning
  • Maintained strong communication pipelines with internal stakeholders and Sephora account leads

Brand Ambassador

Estée Lauder Companies Inc.
09.2021 - 09.2022
  • Represented multiple brands within Estée Lauder portfolio at Sephora, Shoppers Drug Mart, and Hudson’s Bay
  • Drove sales through personalized beauty consultations and product education
  • Hosted in-store events, supported new launches, and promoted brand messaging
  • Tracked sales and provided monthly reporting, contributing ideas for sales improvements
  • Created localized marketing strategies to support events and customer outreach

Sales Representative

Sephora Canada
11.2018 - 02.2021
  • Exceeded individual sales goals by leveraging deep product knowledge and personalized recommendations
  • Promoted new launches via Sephora’s in-store social platforms and client-facing events
  • Acted as Client Experience & Logistics Leader, ensuring optimal staffing and floor coverage
  • Facilitated daily team huddles, providing coaching and feedback to improve team performance
  • Trained new team members on brand standards, customer service, and merchandising

Education

Bachelor of Commerce - Business Management

Ryerson University
Toronto, ON
06.2021

Diploma - Event Planning

Humber College
Toronto, ON
05.2017

Skills

  • Microsoft Office Suite (Excel, PowerPoint, Outlook)
  • Google Workspace
  • Zoom, Microsoft Teams, Skype
  • Social Media Platforms (Instagram, TikTok, Facebook for business)
  • Canva, Adobe Spark (basic)
  • Inventory and POS Systems
  • Expense & Timesheet Reporting Tools

CORE COMPETENCIES

  • Beauty Retail Sales & Education
  • Luxury Skincare & Cosmetics
  • Sephora Partnership Management
  • In-Store & Virtual Trainings
  • Event Planning & Execution
  • Marketing & Product Launch Support
  • Freelance Team Management
  • Product Knowledge & Client Engagement
  • Sales Analysis & Reporting
  • CRM & Brand Ambassador Strategies

Timeline

Sales & Education Manager (Account Executive)

Biossance
01.2024 - Current

Marketing Assistant

Amorepacific (Laneige)
10.2022 - 01.2024

Brand Ambassador

Estée Lauder Companies Inc.
09.2021 - 09.2022

Sales Representative

Sephora Canada
11.2018 - 02.2021

Diploma - Event Planning

Humber College

Bachelor of Commerce - Business Management

Ryerson University

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