Lisis Roldan
Cape Coral,FL
Overview
10
10
years of professional experience
Work History
Director of Sales and Marketing
Springhill Suites By Marriott Ft. Myers-Estero
Estero, FL
08.2019 - Current
- Pre-Opening/Opening Director of Sales.
- Exceeded sales target in the last 4 years.
- Devised a strong strategy to keep the property open during COVID-19. Maintaining occupancy above 50% and exceeding revenue goal by 18%
- Recommended Sales & Operation plan during Hurricane to avoid property shut down at the end of September through April 2022. Exceeding revenue by 1.6 million.
- Negotiated and secured contracts with major corporate clients, resulting in a 38% increase in group bookings and a 25% increase in revenue from corporate accounts.
- Implemented targeted promotional activities, including email marketing campaigns and social media advertising, which led to a 30% increase in online bookings and a 15% increase in direct revenue.
- Managed and optimized online sales channels, resulting in a 48% increase in bookings through third-party websites and a 20% increase in revenue from online channels.
- Reviewed operational records and reports to project sales and determine profitability.
- Established and maintained strong relationships with key clients and partners, leading to a 22% increase in repeat business.
Assistant General Manager/Director of Sales and Marketing
Staybridge Suites
Jacksonville, NC
07.2018 - 07.2019
- Led the largest Long Term Stay Contract in company history. Establishing a high ADR, while company has returned YOY since 2018.
- Developed and implemented pricing strategies to maximize revenue growth by 37% YOY.
- Developed and implemented effective strategies to ensure excellent customer service, Achieving the IHG Torchbearer Award.
- Managed front desk staff, housekeeping, maintenance, security and other departments within the property and sister properties in the area.
- Reviewed financial statements and reports to assess operational performance against budget targets.
- Performed administrative tasks such as payroll processing or updating employee records.
- Evaluated job performance of staff members on an ongoing basis using established criteria.
Front Desk
Staybridge Suites
Jacksonville, NC
07.2017 - 07.2018
- Performing at a high level, delivering exceptional customer service and following IHG brand standards.
- Loyalty Champion.
- Set up group billing in OPERA PMS, assisted DOS on site tours, reviewed weekly and monthly reports, trained with DOS on Meeting Broker, IHG RFP, Perform, and MeetingMax.
- Assisted FOM and DOS on a regular basis with OPERA PMS, balancing inventory in OXI, refunds, and AR accounts.
Housekeeper
Staybridge Suites Jacksonville-Camp Lejeune Area
Jacksonville, NC
03.2017 - 07.2017
- Maintained IHG standard, following IHG5s way of clean.
- Trained as assistant executive head housekeeper.
Sales Manager
Parris Island Museum Gift Shop
Parris Island, SC
08.2014 - 01.2017
- Excelled in this fast-paced, customer-facing retail environment, engaging with clients in person to answer questions regarding Marine Corps-themed merchandise, products, and promotions
- Properly completed sales transactions, stocked shelves, ordered merchandise, and negotiated pricing with vendors.
- Balanced cash drawer; tracked and managed inventory.
- Successfully assisted hundreds of customers, working with team to record $15K - $20K in daily sales.
- Minimized financial discrepancies by accurately controlling monthly operations budget.
- Supervised receiving and stockroom activities to identify opportunities with inventory and prevent shrinkage.
- Maintained inventory accuracy by counting stock-on-hand and reconciling discrepancies.
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Portuguese
Professional
Timeline
Director of Sales and Marketing
Springhill Suites By Marriott Ft. Myers-Estero
08.2019 - Current
Assistant General Manager/Director of Sales and Marketing
Staybridge Suites
07.2018 - 07.2019
Front Desk
Staybridge Suites
07.2017 - 07.2018
Housekeeper
Staybridge Suites Jacksonville-Camp Lejeune Area
03.2017 - 07.2017
Sales Manager
Parris Island Museum Gift Shop
08.2014 - 01.2017