Lissette Bustamante

• Responsible with a team for all the SELA territory regarding retail (43 countries, Central and South America and Caribbean)
• Developed the retailers portfolio for the Latin America region (220 Clients)(more than 2000 point of sales)
• Developed an effective commercial strategy for the region's retailers
• Worked with product manager to develop an effective product strategy for the region
• Developed online stores alone with the digital team for the monitors category
• Worked with local KAMs of each country to develop strategies and objectives according to the country
• Oversee purchases, forecasting, distribution,coordination and monitors sales for the region -Prospect, search and negotiate with clients
• Create and develop good relationships with clients and corporate managers to develop a good business development
• Periodic analysis for the prices and pricing strategy with the product manager, senior manager and director
• Review market tendencies
• Review brand distribution and consumers reactions
• Generate and analyze monthly sales reports and KPIs

-Responsible to work on potential clients opportunities and
transform them into tangible results (sales increase in a 100% in
a period of 4 years).
-Creation and follow up on successful campaigns for the brand
along with the brand managers and marketing agency (organize
development on social media, sales closed due to leads)(more
than 16K in authentic new followers).
-Key accounts development with the commercial team
considering customer requirements,necessities and plans along
with the commercial manager and brand manager (more than
de $500,000 billed and paid on key accounts such as
Mcdonalds,CSS,Minera Panama,Marriott among others).
-To manage and review commercial proposal, budgets and ROIs
for clients(more than 1,000 VIP clients).
-Communication management (internal and external) from the
strategic campaigns of the brands (6 per year).

-Update everything related to POS (support of commercial
manager, opening,supervision,files)(70 point of sales)
-Analyze and estimate assertive forecast for future products and
launches in US and Canada market.(15 clients) (70 points of
sales)
-Creation,presentation and follow up on suppliers and staff
payments for the US and Canada market(more than 100
projects)
-Create and analyze sales report to review KPIs(15 clients)
-Team work with regional brand manager to improve POS and
monthly sales goals(70 point of sales)
-Creation and analyze POS staff incentives (50 beauty advisors)
-Creation and development of brand events on POS
-Budget review with the finance team (60 millions)