LISSETTE M PEREZ
Miami,Florida
Summary
Multi-talented Senior Manager well-versed and highly effective at developing, executing and directing key improvements to enable business enhancements and growth. Results-driven with more than 25 years of experience and success in management, new business and sales. Visionary leader with solid success leading business operations toward growth.
Overview
28
28
years of professional experience
Work History
Senior Manager Commercial Sales
BrandsMart USA
Miami, FL
02.2023 - Current
- Analyzed data from market research surveys to identify trends and develop actionable insights for organizational growth.
- Monitored competitor activities and pricing to anticipate changes in the industry landscape and design appropriate response measures.
- Created Marketing Proposals and Advertising for different regions.
- Managed Sales and Marketing for Florida and GA (11 stores)
- Developed quote and invoice documents for customers.
- New business development and customer retention.
- Partnered with new customers such as casinos, real estate, home construction, developers, property management companies, electronics, sports bars, hospitals, clinics and more.
- Created proposals and closed 77% of business.
- Internal buyers and external vendor negotiations.
Southeast Sales Executive
VITAS Healthcare
Miami, FL
10.2021 - 02.2023
- Planned and developed strategies to increase sales and territory
- Formalized sales process to enhance operations and promote acquisition of new customers
- Penetrated new markets by investigating competitor products, services and trends
- Increased market share and sales by 66%
- Worked closely with Management Services Organizations such Leon, Cano Health, Jackson South Hospital, West Kendall Baptist Hospital, C Level Management, Directors, Social Workers, Case Managers, Physicians and healthcare professionals
- Consistently maintained and grew revenue and profit margins with strategic plan of action
- Prepared presentations, proposals and sales contracts for existing and potential accounts.
- Recipient of Leadership Award Top 5 in the Nation 2022
Territory Sales Manager
Body Details
Miami, FL
02.2020 - 05.2021
- Discovered sales opportunities by showcasing products and services to interested clients.
- Developed and implemented new sales strategies to update product lines.
- Trained staff members on effective sales techniques, boosting individual and group goal attainment.
- Led, coached and developed employees to achieve sales goals.
- Guided sales employees in improving presentations, negotiating skills and customer service strategies.
- Penetrated new markets by investigating competitor products, services and trends
- Audited and supervised sales performance and data trends in 5 locations in Dade and Broward counties in order to improve nonperforming areas
- Worked closely with Facility Directors, using persuasive communication skills and customer relations expertise to close deals with clients
Sales Executive Miami/Southeast Atlantic Area
Belmark, INC.
De Pere, WI
11.2017 - 02.2020
- Consultative sales to C level executives, purchasing managers, and owners in the flexible packaging, folded cartons, and pressure sensitive labels industry
- Product knowledge in the printing industry
- Printing label sales solutions to small, mid size and large accounts
- Strategic sales and territory penetration in the South Florida market
- Increased sales by 33%
- Planned and executed account development through client acquisition, effective marketing and follow up
- Increased successful collections on receivables
- Effective presenter and negotiator in English and Spanish markets
Sales Manager/Account Manager/Office Manager
Target Media Partners
Miami, Fl
05.2000 - 11.2017
- 18 years multimedia consultative experience to automotive and retail markets
- 13 years digital marketing sales solutions targeting manager to C level executives
- Supervised and managed 6 sales representatives
- Increased sales by 66%
- Office Management
- Consistently ranked #1 sales producer in multiple years
- Increased client pipeline by 75%
- Developed, designed, and created display advertisements for print and Internet media. Account Management various platforms.
- Closed average of 77% multimedia accounts
- Targeted and penetrated 33% of market share.
- Exceeded annual sales goals by 27%
Sales and Closing Manager/Account Management
American Mortgage Capital
04.1996 - 05.2000
- Responsible for secondary market sales and funding of notes to FNMA, Freddie Mac, FHA and VA
- Effectively purchased interest rates for sales officers in retail and wholesale
- Supervised five mortgage closers, two loan shippers and three auditors
- Increased customer pipeline by 42%
- HUD Settlements and funding disbursements increased by 88%
- Personally increased retail and wholesale loans by 37% annually and closing 67%
- Business Intelligence reporting
Education
Bachelor of Science - Business Management
University of Phoenix
2009
Skills
- Business Performance Management
- Project Management
- Sales and profits maximization
- Presentations/Marketing
- Territory/Market Growth
- Key Relationship and Partnership Development
- Team Building/Leadership
Digital/Online Marketing
- Reporting Management
- Product/Service Knowledge
- Strategic Operational, Marketing and Sales Planning
- English and Spanish
- Virtual and in-person Management, Training, and Sales Consultation
- Strategic process and document developer
- Sales forecasts and goals
Timeline
Senior Manager Commercial Sales
BrandsMart USA
02.2023 - Current
Southeast Sales Executive
VITAS Healthcare
10.2021 - 02.2023
Territory Sales Manager
Body Details
02.2020 - 05.2021
Sales Executive Miami/Southeast Atlantic Area
Belmark, INC.
11.2017 - 02.2020
Sales Manager/Account Manager/Office Manager
Target Media Partners
05.2000 - 11.2017
Sales and Closing Manager/Account Management
American Mortgage Capital
04.1996 - 05.2000
Bachelor of Science - Business Management
University of Phoenix
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