Lisy Starr
Los Angeles,CA
Summary
Dynamic Surgical Sales Leader with 10+ years of success in medical devices and pharmaceuticals. Proven record of launching innovative therapies, supporting clinical procedures, and driving revenue growth across competitive healthcare markets. Recognized for building trusted partnerships with physicians, surgeons, and healthcare systems, while exceeding performance goals. Passionate about advancing biotechnology, medical devices, and rare disease therapeutics to improve patient outcomes and access.
Overview
13
13
years of professional experience
Work History
Senior Key Account Manager
Nordic Pharmaceuticals
Los Angeles, CA
01.2024 - Current
- Promote Lacrifill canalicular gel, a novel medical device procedure for dry eye disease using CPT reimbursement.
Territory Manager
Viatris (formerly Oyster Point)
Santa Monica, CA
01.2021 - 01.2024
- Launched Tyrvaya (first-in-class for dry eye disease) and Ryzumvi (pharmacologic mydriasis).
- Partnered with KOLs, led symposiums/conferences, and managed UCLA sponsorships.
- 120%+ to goal (2022), 300%+ to goal (2023), Top 15% nationally.
Surgical Sales Consultant
New World Medical
, MI & IN
01.2017 - 01.2020
- Promoted glaucoma surgical devices (Kahook Dual Blade, Ahmed Glaucoma Valve, ClearPath).
- Trained surgeons in wet labs, supported procedures, and built provider networks.
- #1 in Northeast sales region (2019); 20%+ annual growth.
Sales Representative, Specialty Eye & Ear
Alcon-Novartis
Rochester Hills, MI
01.2013 - 01.2017
- Promoted Ciprodex, Moxeza/Vigamox, Pataday, and Patanase.
- Retained Michigan's largest Ciprodex account; consistently top 20% performer.
Education
Bachelor of Arts - Psychology
Michigan State University
East Lansing, MISkills
- Account management
- Key account development
- Medical device promotion
- Territory sales strategy
- Customer relationship management
- Sales forecasting
Websites
Hobbies and Interests
- Biotechnology Innovation
- Rare Disease Therapeutics
- Medical Device Development
- Ophthalmology Advancements
- Patient Access to Novel Therapies
Key Highlights
- 10+ years in medical device and pharmaceutical sales (ophthalmology, allergy, otolaryngology, GI).
- Extensive medical device expertise: surgical sales, intraoperative support, and physician training.
- Consistent top-performer: exceeded annual goals by 120%+ in 2022 and 300%+ in 2023.
- Multiple successful product launches: Moxeza, Pazeo, Kahook Dual Blade, ClearPath, Tyrvaya, Ryzumvi, Lacrifill Canalicular Gel.
- Experienced in surgeon education, KOL engagement, clinical procedure support, and national conference presentations.
Timeline
Senior Key Account Manager
Nordic Pharmaceuticals
01.2024 - Current
Territory Manager
Viatris (formerly Oyster Point)
01.2021 - 01.2024
Surgical Sales Consultant
New World Medical
01.2017 - 01.2020
Sales Representative, Specialty Eye & Ear
Alcon-Novartis
01.2013 - 01.2017
Bachelor of Arts - Psychology
Michigan State University
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