Olivia Alder
Philadelphia,PA
Summary
Detail-oriented merchandising professional with a strong foundation in ecommerce, visual storytelling, and project coordination. Experienced in product allocation, trend analysis, and cross-functional collaboration across buying, planning, creative, and marketing teams. Passionate about the Free People brand and its aesthetic, with a background in conceptual merchandising and a Master’s capstone focused on FP Movement.
Overview
7
7
years of professional experience
Work History
Location Planning Analysist
Burlington Coat Factoy
Burlingotn, NJ
02.2024 - Current
- Analyzed consumer data, market research, and customer feedback to inform merchandise strategies and long-term planning.
- Led cross-functional meetings with planning and buying teams to align on monthly strategy and marketing initiatives.
- Managed calendars and schedules to ensure timely project delivery, mirroring Free People’s site and email calendar maintenance.
Allocation Analyst
Burlington Coat Factoy
Burlington, NJ
04.2022 - Current
- Created reports tracking inventory, sales trends, and product movement across digital and in-store channels.
- Collaborated closely with planning and buying to optimize allocations based on seasonal trend performance.
- Supported e-commerce operations by ensuring correct product flow and stock visibility across categories.
Macys Visual Merchandiser
Macys
Willow Grove, PA
03.2019 - 08.2021
- Managed aesthetically pleasing displays to showcase company products and increase sales.
- Monitored and replenished display inventory and restructured according to available stock.
- Presented store update suggestions and layouts to management and stakeholders.
- Promoted seasonal products and trends to move stock and prepare for incoming inventory.
Seasonal Visual Merchandiser
Nordstrom
King of Prussia, PA
10.2018 - 12.2018
- Built visually compelling and shoppable in-store experiences in line with brand standards and customer profiles.
- Collaborated with store managers and leads to adjust merchandising flows for new products and seasonal promotions.
Education
Master of Science - Global Fashion Enterprise
Philadelphia University
Philadelphia, PA12.2018
Bachelor of Science - Fashion Merchandising
Philadelphia University
Philadelphia05.2017
Skills
- Ecommerce Merchandising & Strategy
- Email Campaign Coordination
- Visual Merchandising & Product Storytelling
- Trend & Inventory Analysis
- Project Management & Team Communication
- Microsoft Office Suite, Adobe
Timeline
Location Planning Analysist
Burlington Coat Factoy
02.2024 - Current
Allocation Analyst
Burlington Coat Factoy
04.2022 - Current
Macys Visual Merchandiser
Macys
03.2019 - 08.2021
Seasonal Visual Merchandiser
Nordstrom
10.2018 - 12.2018
Master of Science - Global Fashion Enterprise
Philadelphia University
Bachelor of Science - Fashion Merchandising
Philadelphia University
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