Summary
Overview
Work History
Education
Skills
Timeline
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LIV DRUMMOND

HUNTINGTON BEACH,CA

Summary

Multi-faceted Regional Sales Manager promoting excellent record of meeting company-defined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members. 10-year progressive career background combined with dedication to corporate growth and development.

Overview

8
8
years of professional experience

Work History

Regional Sales Manager

Club Pilates Franchise LLC
05.2022 - Current
  • Achieved regional sales objectives by coaching general managers of franchised studios and their teams, developing successful strategies to strengthen business relationships.
  • Developed and maintained positive relationships with Franchise Partners in assigned sales territories, overseeing 180+ studios across the Central region.
  • Participated in sales calls with direct reports to strengthen customer retention and uncover possible opportunities for growth.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
  • Assisted Franchise Partners in developing and managing budgets to confirm proper use of resources and maximize profitability based on business needs.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Achieved sales goals and service targets by cultivating and new franchise relationships.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.

Assistant Manager

Alo Yoga
12.2021 - 05.2022
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
  • Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
  • Mentored team members to enhance professional development and accountability in workplace.
  • Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
  • Increased employee performance and job satisfaction to strengthen retention and engagement.
  • Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.

Studio Manager

SoulCycle
07.2021 - 12.2021
  • Monitor and track sales goals, while coming up with and executing marketing plans to achieve those goals each month while working closely with the Regional Director
  • Interact with a clientele of 200+ members daily, ensuring luxury customer service and ensuring all studio upkeep procedures are being followed
  • Create and build relationships with local businesses/hotels to increase ridership while maintaining a strong presence within the community
  • Ranked one of Top 5 performing studios in the West Coast region for retail sales
  • Coordinate and execute special events for celebrations such as business collaborations, rider milestones/ birthdays, engagement parties, and holidays, etc
  • Assist Senior Facilities Manager and team in maintaining a high level of cleanliness and pristine appearance standards set by SoulCycle and Equinox
  • Assist and support instructors in brainstorming for theme rides to encourage ridership and maintain a consistently growing business.
  • Coordinated daily studio operations, including scheduling, staff management and customer service.
  • Supervised studio staff for timely, accurate and high-quality task completion.
  • Recruited, trained, and developed high-performing and customer-focused team from scratch.
  • Organized and maintained client databases for accurate communication information.

Assistant Manager

TravisMathew LLC
07.2019 - 07.2021
  • Oversaw the Corporate Head Quarters showroom and retail store inventory to maintain organization, accuracy, and reconciling any discrepancies through SAP / Fiori systems
  • Assisted both the Executive leaders and Marketing teams with visits from high profile clients, athletes, and ambassadors to provide an exceptional experience while facilitating their experience at the HQ office
  • Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
  • Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
  • Collaborate with the Executive team and other departments on events held in the showroom, as well as the retail department for in-store shopping events.
  • Evaluated employee performance and conveyed constructive feedback to improve skills.

Executive Assistant to the Owner

UnionRYDE
02.2017 - 04.2020
  • Assisted owner in managing of Newport Beach location, and then the build-out and day-to-day operations of the Tustin studios in 2018.
  • Responded to emails and other correspondence to facilitate communication and enhance business processes.
  • Screened calls and emails and responded accordingly to support correspondence.
  • Facilitated training and onboarding for incoming front desk staff.
  • Ordered supplies and kept track of all retail inventory
  • Handled confidential and sensitive information with discretion and tact.
  • Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
  • Assist instructors with any sound malfunctions, headset set-up, or bike needs necessary to run classes and give riders the best possible experience.
  • Contributed to smooth business operations by planning and organizing meetings.

District Manager

San Lorenzo Bikinis
09.2015 - 10.2017
  • Promoted from Newport Beach Store Manager to District Manager for the California region, overseeing 3 stores in Newport Beach, Manhattan Beach and Malibu.
  • Took over as Buyer for the California region in January 2017: Met with vendors to view product lines prior to submitting orders for the upcoming seasons.
  • Created training materials for all California stores for a streamlined and consistent training process.
  • Located, developed, and promoted talented employees to cultivate collaborative and hardworking leadership team.
  • Execute outsourcing events all over Southern California to promote the brand, specifically with top colleges and their sororities
  • Collaborated daily with the company owner and corporate team on all store processes and needs.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
  • Exceeded sales targets with well-developed sales strategy and empowering team coaching.
  • Generated financial and operational reports to assist management with business strategy.
  • Optimized in-store merchandising and monitored inventory availability to increase sales.
  • Optimized team performance with newly implemented sales and merchandising procedures.
  • Developed sales strategy based on research of consumer buying trends and market conditions.

Education

Associates - Public Relations and Business

Orange Coast College
Costa Mesa, CA
05.2010

Skills

  • Mentoring
  • Team Recruitment
  • Performance Evaluations
  • Client Account Management
  • Customer Support
  • Sales Coaching
  • Business Development
  • Strategic Planning
  • Effective Multitasking

Timeline

Regional Sales Manager

Club Pilates Franchise LLC
05.2022 - Current

Assistant Manager

Alo Yoga
12.2021 - 05.2022

Studio Manager

SoulCycle
07.2021 - 12.2021

Assistant Manager

TravisMathew LLC
07.2019 - 07.2021

Executive Assistant to the Owner

UnionRYDE
02.2017 - 04.2020

District Manager

San Lorenzo Bikinis
09.2015 - 10.2017

Associates - Public Relations and Business

Orange Coast College

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LIV DRUMMOND