Livy Oftedahl
Brooklyn
Summary
Social media and publishing professional with experience building book communities, creating engaging content, and connecting readers with the books and authors they love. Proven success growing TikTok and Instagram audiences, developing influencer relationships, and turning reader trends into social strategy. Passionate about community engagement that feels personal and authentic, bringing a human voice to brand social and building genuine connections with readers and creators
Overview
6
6
years of professional experience
Work History
Asst, Marketing & Publicity
Flatiron Books
New York, NY
05.2025 - Current
- Manage social media across Instagram and TikTok, creating content and strategies that support frontlist titles, authors, and imprint priorities.
- Create and publish short-form video, graphics, and social copy based on reader interests, campaign goals, and current trends.
- Analyze social performance and audience behavior to identify opportunities for growth and improve content strategy.
- Track BookTok trends and reader conversations to help shape campaigns, content, and outreach.
- Build and maintain relationships with influencers and creators on behalf of Flatiron, growing a network for ongoing partnerships and title campaigns including working with agency The Pitch for paid partnerships.
- Plan and execute influencer, author, and consumer events, managing venues, vendors, guest lists, catering, creative elements, and on-site logistics.
- Work across marketing, publicity, editorial, design, authors, and outside partners to coordinate social campaigns, book launches, influencer initiatives, and events.
Marketing Intern/Publicity Asst
Flatiron Books
New York, NY
05.2024 - 05.2025
- Conducted a social media audit analyzing trends, performance, influencer engagement, paid strategy, and opportunities for growth.
- Researched audiences, creators, and organizations for title campaigns, helping establish Flatiron’s first influencer program.
- Coordinated ARC distribution and outreach to influencers, booksellers, librarians, and giveaway recipients.
- Wrote and sent media pitches to secure coverage for authors and priority titles.
- Managed award and trade submissions across multiple titles, tracking materials and deadlines.
National Social Media Specialist
Barnes & Noble
New York, NY
09.2021 - 02.2023
- Grew Barnes & Noble’s national @bnbuzz TikTok from 4K to 120K followers in six months with continued growth by identifying trends and creating content around reader interests to actively engage community
- Managed daily social engagement across national channels, connecting with readers and building a recognizable and relatable voice within book communities and fandoms.
- Produced and edited high-volume short-form video content for TikTok and Instagram (7-10 a week), using book trends, campaigns, and cultural moments to increase reach and engagement.
- Developed social strategies for priority titles, promotions, launches, author campaigns, and major company initiatives that actively led to higher sales and the opening of more stores.
- Built relationships with authors, publishers, influencers, and creators to expand campaign reach and grow Barnes & Noble’s online book community.
- Planned and moderated live author interviews, panels, and events to connect authors with readers, including coordinating the creation of the annual B&N Book Fest.
Digital Content Creator
Book Bonanza
Grapevine, TX
07.2022 - 07.2023
- Grew @bookwormbox TikTok to 100K+ followers and @bookbonanza Instagram to 40K followers through social content and audience engagement.
- Organized 20+ author panels, using audience trends, demographics, and market research as well as to shape programming.
- Produced 40+ short-form videos in three days with attending authors and created content throughout the year to maintain audience interest between events.
- Used social engagement data to identify and recruit popular authors, helping drive interest and ticket sales for Book Bonanza.
- Presented on a BookTok panel, advising independent authors on effective social media strategies to enhance content and audience growth.
Local Social Media Specialist
Barnes & Noble
Woodbury, MN
10.2020 - 08.2021
- Grew @bnwoodburymn from 0 to 80K followers in five months by creating book-focused content and engaging with the local and online reader community. This was the most followed B&N the year it was created.
- Planned and promoted major sales event achieving holiday-level net sales while minimizing publisher returns.
- Launched New Adult section based on reader and social trends, enhancing visibility through targeted events, promotions, and content.
- Analyzed reader trends and sales data to recommend titles, optimize restocking, and maintain inventory of high-interest books.
Education
Bachelor of Arts -
New York University
New York, NY01-2024
Skills
- Social Media Strategy
- Content Creation
- Community Management
- Social Listening
- Influencer Marketing
- Creator Relations
- Event Coordination
- Adobe Creative Suite
- Canva
- CapCut
Timeline
Asst, Marketing & Publicity
Flatiron Books
05.2025 - Current
Marketing Intern/Publicity Asst
Flatiron Books
05.2024 - 05.2025
Digital Content Creator
Book Bonanza
07.2022 - 07.2023
National Social Media Specialist
Barnes & Noble
09.2021 - 02.2023
Local Social Media Specialist
Barnes & Noble
10.2020 - 08.2021
Bachelor of Arts -
New York University