Livy Traczyk
Minneapolis,MN
Summary
Experienced K-12 marketing executive with a proven track record of creating go-to-market strategies alongside multichannel demand generation programs that meet and exceed KPIs and build brand affinity. Creative, strategic, and collaborative with a strong sensibility for how to maximize ROI.
Overview
15
15
years of professional experience
Work History
Director of Content & Creative Strategy for K-12
Spyre Marketing Agency
03.2024 - Current
- Increased company revenue by growing top accounts three-fold within first six months.
- Responsible for developing 1-3 year go-to-market strategies and execution plans for key accounts with target sales goals of 20-30% growth YOY
- Developed innovative, multichannel digital marketing campaigns across a wide array of K-12 verticals
- Lead the development of new branding and positioning for clients and oversee creative execution
- Collaborate with clients to measure the effectiveness of marketing campaigns and use data to optimize and iterate.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
Senior Growth Marketing Manager
Renaissance
01.2022 - 02.2024
- Managed content strategy team in developing customer marketing strategy focused on cross-sell alongside 10-12 annual national prospecting campaigns
- Developed and managed budget of $1.5M+
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Boosted brand awareness related to the Science of Reading by collaborating with subject matter experts Emily Hanford, Claude Goldenburg, and Kareem Weaver
Senior Marketing Manager
Illuminate Education (acquired by Renaissance)
01.2019 - 01.2022
- Developed and executed 10–12 annual national prospect campaigns for $120M+ ARR SaaS business
- Managed annual marketing budget of $1M+
- Developed a new organizational content strategy resulting in prospecting campaigns that exceeded 2021 new business goals
- Developed strategic partnerships with complementary education brands for co-marketing initiatives that expanded market share significantly.
- Increased share of voice and earned media in crowded market (up one spot from the previous year) through cross-functional collaboration with Product, Sales, L&D and R&D teams to produce COVID-19 research
- Led the post-merger rebranding work for the FastBridge product.
Marketing Manager
FastBridge Learning (acquired by Illuminate Education)
01.2018 - 01.2019
- Marketing leader at fast-growing EdTech startup that grew from $5M - $10M
- Built pipeline to reach new business goals through the development of 6 annual national prospect campaigns
- Met KPIs YOY for key products reliant on 80+% of new business driven by demand generation
- Managed social media accounts for optimal audience engagement and increased online presence.
- Optimized website content for improved search engine rankings and increased web traffic.
- Managed workflow between multiple agencies, coordinating documents, planning, and creative material distribution.
Senior Content Strategist
brightpeak financial (a division of Thrivent)
01.2017 - 01.2018
Trade Marketing Manager
Lerner Publishing
01.2015 - 01.2017
Marketing Coordinator
Consortium Book Sales & Distribution
01.2013 - 01.2015
PreK Teacher
AppleTree Early Learning Institute
01.2010 - 01.2012
Education
Bachelor of Arts - English Literature, Creative Writing Emphasis
St. Norbert
De Pere, WISkills
- Strategic Thinking
- Demand Generation Strategy
- Key Message Development and Message Hierarchy
- Budget Development and Management
- Marketing Analytics
- Keyword Research Analysis
- Digital Branding Strategies
- Marketing Automation Tools
- Conversion Rate Optimization
Awards
- Minnesota Emerging Writers Grant (2015)
- Minnesota State Arts Board Artist Initiative Grant (2014)
Volunteer Experience
Minnesota Prison Writer’s Workshop, Manuscript Mentor
Paired with incarcerated writers for monthly exchanges of creative work and detailed, personalized feedback.
Timeline
Director of Content & Creative Strategy for K-12
Spyre Marketing Agency
03.2024 - Current
Senior Growth Marketing Manager
Renaissance
01.2022 - 02.2024
Senior Marketing Manager
Illuminate Education (acquired by Renaissance)
01.2019 - 01.2022
Marketing Manager
FastBridge Learning (acquired by Illuminate Education)
01.2018 - 01.2019
Senior Content Strategist
brightpeak financial (a division of Thrivent)
01.2017 - 01.2018
Trade Marketing Manager
Lerner Publishing
01.2015 - 01.2017
Marketing Coordinator
Consortium Book Sales & Distribution
01.2013 - 01.2015
PreK Teacher
AppleTree Early Learning Institute
01.2010 - 01.2012
Bachelor of Arts - English Literature, Creative Writing Emphasis
St. Norbert
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