Liyue (Liana) Qin

Led global digital rollouts and site operations, collaborating with cross-functional teams to ensure smooth execution and platform scalability.

Developed and implemented SEO strategies for global campaigns and product launches, increasing organic traffic during key commercial moments.

Tracked performance using analytics tools and translated insights into actionable recommendations for optimization and executive reporting.

Managed global e-commerce initiatives to enhance UX and site performance; aligned SEO strategy with marketing goals across new product launches.

Supported large-scale platform upgrades through data management, QA, and deployment troubleshooting.

Liaised with regional teams to ensure timely and accurate site launches and merchandising execution.

Launched MAC’s new PIM system (InRiver), partnering with regional and global teams to drive adoption; led onboarding sessions and created an in-depth user guide to support training and long-term enablement.

Oversaw global asset delivery and localization for key launches, ensuring consistency across regional websites.

Conducted competitive research and partnered with regional teams to track KPIs, improve UX, and resolve execution issues.

Strategic UX & UI designer within the NYU Capstone Project

NYU Tandon Commercial Impact Award Recipient

Store performance achieved TOP 10 rank in the North American Region

Grew the loyal customer capture rate by 24.17%

Exceed sales goal by 18% with the highest AUR amongst artists