LIZ BARTGES

Established and led the agency's consumer research capabilities, developing partnerships with System1, CMB, and Material and guiding research methodologies, brand tracking, qualitative studies, and creative testing across accounts.

• Grew CaroMont Health account, expanding agency fees and doubling campaign production budgets while leading client relationship and integrated marketing initiatives to enhance brand visibility.
• Grew the CaroMont Health account, expanding agency fees and doubling campaign production budgets while leading the client relationship and integrated marketing initiatives.
• Directed consumer research and insights for CaroMont Health, translating findings into actionable brand and campaign recommendations presented to executive leadership, including the organization's president, to drive strategic alignment.
• Guided consumer insights and social strategy for luxury hospitality and premium lifestyle brands, informing audience recommendations and social playbooks that shaped marketing decisions.
• Led the agency's evaluation and oversight of generative AI, identifying practical applications for research and strategy and representing FerebeeLane on the 4A's AI Committee.

Led university-wide digital strategy and content development, advising senior leadership on audience engagement and optimizing emerging platforms for maximum impact.

• Translated prospective-student research and Gen Z audience insights into recommendations for university messaging and digital engagement, presenting findings to the president and cabinet.
• Reframed digital storytelling around student and faculty experiences, fostering collaboration across departments and channels to enhance narrative consistency.
• Expanded university's digital presence by introducing emerging platforms and executive social strategies, successfully engaging previously untapped audiences.

• Led major client relationships and multidisciplinary agency teams across national retail, telecommunications, and consumer brands.
• Redefined social's role within Verizon's retail marketing, expanded agency support from one to four regional markets, and strengthened localized content and engagement.
• Redefined social's role within Verizon's retail marketing, expanding agency support from one regional market to four and strengthening localized content and engagement.
• Co-created Verizon's #ATXunite activation, leveraging real-time social listening to develop an award-winning response to local brand perception challenges.
• Evolved The UPS Store's social and content approach, connecting entrepreneur stories, original production, and social listening to seasonal campaigns and paid media.
• Evolved UPS Store's social and content strategy, integrating entrepreneur stories, original production, and social listening into seasonal campaigns and paid media.

Coordinated integrated retail marketing for AT&T, enhancing client relationships and overseeing creative development and production across regional markets.

• Directed AT&T Northeast Area retail campaigns across print, radio, digital, and social, aligning quarterly creative and production needs with strategic goals.
• Managed AT&T Brand team projects for brand refresh and immersive experiences, collaborating with partners across broadcast, web films, and experiential activations.