Liz Berry
Winter Park,FL
Summary
Goal-oriented retail manager with a proven track record in driving sales growth for national brands and successfully turning around underperforming stores to exceed company expectations. Dynamic leader who works directly with the team to identify and leverage their strengths, fostering the development of new leaders in various roles within the organization. Focuses on providing exceptional guest experiences to secure customer loyalty through personalized engagement and targeted sales initiatives, utilizing channels such as email, phone, and member card acquisition. Ensures operational excellence by effectively communicating and upholding store processes, policies, and procedures.
Overview
19
19
years of professional experience
Work History
Store Manager
Scrubs & Beyond
02.2020 - Current
- Volume: Manages #4 volume store out of 120 within the company.
- Staff Development: Promoted Assistant Store Manager to Store Manager of the Altamonte Springs, FL.
- Regional Outreach: : Regional Trainer for HubSpot customer service software.
- Corporate Position: Partnered with corporate for 6 months and built company sales through getting facilities to buy uniforms from our company. This position included driving business for 120 stores.
- Sales: Analyzing the business KPIs to create a strategic plan monthly.
- Strategy: Currently focused on driving traffic into the store through Loyalty Card acquisition and Google Reviews
- Metrics: UPT and Average Ticket are in the top 3 out of 22 stores in the region. Conversion is 54%.
Store Manager
Petsmart
07.2016 - 02.2020
- Manages retail store mid volume within the company
- Achieving sales YTD .1% to plan
- Directs several leaders in-store and cross-district to leverage company values to influence metrics
- Utilizes business acumen to deliver sales results in a continually competitive market
- Responsible for all staff development and creating a selling culture
- District Leadership: Builds high-performance teams cross-district by being the Human Resources District Captain and Kronos Labor Expert
- Coaches, develops, and mentors in-store leaders and store leaders throughout district to help achieve lower turnover and scheduling efficiency
- Location consistently chosen to lead Regional Visits with both Sales Leaders and Human Resource Leaders
- Sales: Effectively analyzes business and then responds to data by creating a clear business plan that optimizes values and continually changes course to better compete with on-line retailers
- Develops loyal customer base through coaching leaders on traffic conversion, individual engagement, sales initiatives, driving average ticket, and increasing services sales to drive repeat customers
- Teamwork: Managed 2 locations as Store Leader from March 2017 through June 2017
- Turned secondary store around through change management, holding leaders accountable to company values, and decreasing system out-of-stocks through teaching company procedures
- Staff Development: 2017 promoted Merchandise Inventory Lead to Assistant Store Leader, promoted 2 Store Associates to Associate Leads with Keys for the district, promoted 3 associates to Dog Trainers for the district
Store Manager
Bath & Body Works
11.2015 - 04.2016
- Managed retail store ranked among top 25 of 1,600 stores located in top ten mall in USA
- Achieved sales YTD 1.0% to plan and 3.6% to previous year
- Directed visual merchandising operations to maintain safe and inviting store experience
- Leveraged business acumen to deliver sales results that exceeded expectations
- Responsible for all staff development and creating a selling culture
- Team Leadership: Built high-performance teams through recruiting, hiring, developing, inspiring, and retaining top talent
- Coached, developed, and held team members accountable to maximize success of selling behaviors
- Sales: Effectively analyzed business and responded to data by creating a clear action plan that optimized results and ensured execution of activities in a timely manner
- Developed highly satisfied and loyal customer base through traffic conversion, individual engagement, and email/phone acquisition
- Trained team members to communicate brand story and cross-category sell to help customer make fact-based decisions
- Operations: Directed a variety of operational tasks including full store resets and operating ten off-site warehouses
- Ensured adherence to company policies and procedures
- Trained team on loss-prevention/safety
Store Manager
ULTA
05.2006 - 11.2015
Education
Bachelor - Business Management
GPA: Cum Laude
Skills
- STAFF DEVELOPMENT
- SALES
- NEW STORE LAUNCH
- Business planning
- Human resources
- RECRUITING
- Sales
- Inventory management
- Customer service
- Operations
- Visual merchandising
- Scheduling
- New store launch
- Training/development
- Loss prevention
Timeline
Store Manager - Scrubs & Beyond
02.2020 - Current
Store Manager - Petsmart
07.2016 - 02.2020
Store Manager - Bath & Body Works
11.2015 - 04.2016
Store Manager - ULTA
05.2006 - 11.2015
North Central College - Bachelor, Business Management
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