Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Liz Delgado

Austin,TX

Summary

Dynamic and results-oriented Event Marketing Professional with a proven track record of orchestrating successful campaigns and events. Leveraging a blend of creativity, strategic thinking, and meticulous planning, I excel in conceptualizing, executing, and evaluating marketing initiatives that drive engagement and exceed objectives. From large-scale corporate events to intimate brand activations, I am adept at tailoring marketing strategies to align with brand identity and resonate with target audiences. I am looking to bring my expertise and passion for event marketing to a dynamic team committed to delivering exceptional experiences and driving business growth.

Overview

3
3
years of professional experience

Work History

Special Events Freelancer

Self-Employed
Austin
02.2022 - Current
  • Built a strong network of industry contacts and vendors to support event planning and execution efforts in the Austin Community.
  • Worked closely with the Folsom Chamber of Commerce to develop compelling content, including a Vegan Food Guide featured on their Visit Folsom website. This collaboration also involved crafting engaging social media updates, impactful videos, and stunning visual imagery. Together, we showcased the diverse tourism offerings and unique experiences provided by local businesses in the Folsom area.
  • Orchestrated the Saps Energy Drink launch party at Butler Pitch & Putt, transforming the venue into an exciting outdoor celebration with engaging golf activities, a dynamic DJ, and a lineup of gourmet food trucks. This vibrant event not only introduced the company's new energy product line, but also drove a surge in sales and elevated brand visibility
  • Co-led Saucony's auxiliary Running Event, crafting a vibrant 4-day 'Saucony House' experience with engaging daytime programming, lively happy hours, a hosted run through downtown Austin, and captivating live music at The Sunset Room.

Office Experience Coordinator

AffiniPay
Austin
02.2024 - 08.2024
  • Oversaw the planning and execution of office luncheons tailored for special teams while providing extensive support to the Experience Team across all internal events
  • My expertise encompasses organizing quarterly meetings, summer kickoffs, and special themed events, among other engaging gatherings
  • Completed monthly expense reports for managers and EVP, managed office meeting spaces, and booked team travel arrangements through the travel management agency, Navan
  • Managed the company's Anniversary Pop Art by tracking dates, requesting photos, and coordinating with our design team and vendor to ensure timely artwork delivery for employee anniversaries
  • Published weekly Anniversary newsletter, including seeking survey responses from managerial staff, editing photos in Canva, and revising survey responses.

Event Marketing Coordinator

AffiniPay
Austin
12.2022 - 02.2024
  • Oversaw tradeshow calendar, ensuring seamless preparation and participation for all CPA Charge and LawPay events
  • I utilized Salesforce to track leads from all tradeshow events by creating unique UTM links for each show. This setup allowed our sales reps to upload leads specific to each event. By analyzing this data, we were able to track Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), which provided insight into the effectiveness and benefits of each event.
  • Planned and executed all facets of tradeshow events, including booth design, promotional materials, and attendee engagement strategies
  • Managed the organization, inventory, packing, and shipping of essential resources for event execution, including marketing materials, promotional swag items, and booth displays
  • Prepared and distributed detailed itineraries for tradeshow events, including coordinating travel and lodging arrangements for attending Sales team
  • Contributed to the setup and breakdown of tradeshow events by arranging venues, preparing materials, and coordinating logistics
  • In addition to managing the company's external events, I assisted the Events Director for a short period in planning our 2023 marketing off-site meeting, quarterly meetings, and holiday gatherings before the incorporation of our Experience Team.

Marketing Events Intern

AffiniPay
Austin
02.2022 - 12.2022
  • Assisted the Events team in the planning and execution of various internal & external events, including meetings, conferences, and social gatherings
  • Supported the Events Coordinator by organizing, inventorying, packing, and shipping resources needed for event execution, including print materials, promotional swag, and booth displays
  • Provided on-site support during events, including coordinating setup and teardown of event spaces
  • Assisted the Events Director by thoroughly researching a diverse range of options for hotels, caterers, restaurants, and special event venues
  • Compiled and organized this information into a comprehensive reference sheet for future use.

Education

Bachelors of Business Administration (BBA) - Marketing & Communication

St. Edward's University
Austin, TX
12.2022

Skills

  • Logistics & Planning
  • Marketing & Promotion
  • Client Liaison & Vendor Relations
  • Budget Allocation
  • Creativity
  • Project Management
  • Proficient in Adobe
  • Canva
  • Eventbrite
  • Marketo
  • Navan Travel
  • Salesforce CRM

Languages

Spanish
Native/ Bilingual

Timeline

Office Experience Coordinator

AffiniPay
02.2024 - 08.2024

Event Marketing Coordinator

AffiniPay
12.2022 - 02.2024

Special Events Freelancer

Self-Employed
02.2022 - Current

Marketing Events Intern

AffiniPay
02.2022 - 12.2022

Bachelors of Business Administration (BBA) - Marketing & Communication

St. Edward's University

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Liz Delgado