Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Liz Delgado

Austin

Summary

Reliable and results-oriented Event Marketing Professional with a proven track record of orchestrating successful campaigns and events. Leveraging a blend of creativity, strategic thinking, and meticulous planning, I excel in conceptualizing, executing, and evaluating marketing initiatives that drive engagement and exceed objectives. From large-scale corporate events to intimate brand activations, I am adept at tailoring marketing strategies to align with brand identity and resonate with target audiences. I am looking to bring my expertise and passion for event marketing to a dynamic team committed to delivering exceptional experiences and driving business growth.

Overview

4
4
years of professional experience

Work History

Customer Engagement & Events Assistant

3M
11.2024 - Current
  • Supported the execution of global regional events, both large- and small-scale, across the Automobile Aftermarket and Electrical Marketplace divisions by coordinating venue reservations, liaising with local Events lead, and managing event logistics, including catering, marketing materials, name badges, AV setup, and attendee lists
  • Additionally, planned and executed larger internal conferences and training programs for both divisions, ensuring seamless event experiences and operational excellence
  • Assisted in sourcing event venues by generating RFPs, organizing data, and presenting venue options and findings to stakeholders for decision-making
  • Collaborated with the Events Team to develop and distribute event invitations, reminders, and pre/post-event communications, ensuring all messaging was clear and timely
  • Maintained and updated team resources, such as restaurant lists, area information, inventory of furniture, and vendor contacts for high-end gifting and swag
  • Reconciled event-related payments and managed purchase orders, ensuring accurate tracking of budgets and timely processing of financial transactions
  • Utilized the Cvent platform to manage all events by building landing pages for attendees to RSVP, sending out announcements, and tracking attendance

Special Events Freelancer

Self-Employed
02.2022 - 11.2024
  • Built a strong network of industry contacts and vendors to support event planning and execution efforts in the Austin Community
  • Worked closely with the Folsom Chamber of Commerce to develop compelling content, including a Vegan Food Guide featured on their Visit Folsom website
  • This collaboration also involved crafting engaging social media updates, impactful videos, and stunning visual imagery
  • Together, we showcased the diverse tourism offerings and unique experiences provided by local businesses in the Folsom area
  • Orchestrated the Saps Energy Drink launch party at Butler Pitch & Putt, transforming the venue into an exciting outdoor celebration with engaging golf activities, a dynamic DJ, and a lineup of gourmet food trucks
  • This vibrant event not only introduced the company's new energy product line, but also drove a surge in sales and elevated brand visibility
  • Co-led Saucony's auxiliary Running Event, crafting a vibrant 4-day 'Saucony House' experience with engaging daytime programming, lively happy hours, a hosted run through downtown Austin, and captivating live music at The Sunset Room

Office Experience Coordinator

AffiniPay
02.2024 - 08.2024
  • Oversaw the planning and execution of office luncheons tailored for special teams while providing extensive support to the Experience Team across all internal events
  • My expertise encompasses organizing quarterly meetings, summer kickoffs, and special themed events, among other engaging gatherings
  • Completed monthly expense reports for managers and EVP, managed office meeting spaces, and booked team travel arrangements through the travel management agency, Navan
  • Managed the company's Anniversary Pop Art by tracking dates, requesting photos, and coordinating with our design team and vendor to ensure timely artwork delivery for employee anniversaries
  • Published weekly Anniversary newsletter, including seeking survey responses from managerial staff, editing photos in Canva, and revising survey responses

Event Marketing Coordinator

AffiniPay
12.2022 - 02.2024
  • Oversaw the tradeshow calendar, ensuring seamless preparation and execution for all CPACharge and LawPay events
  • Planned and managed all aspects of tradeshows, including booth design, promotional materials, attendee engagement strategies, and logistics
  • Organized and maintained inventory, and coordinated packing and shipping of essential resources such as marketing materials, promotional swag, and booth displays
  • Prepared and distributed detailed itineraries, coordinating travel and lodging arrangements for the attending Sales team
  • Supported event setup and breakdown by coordinating venues, materials, and on-site logistics
  • Assisted the Events Director in planning internal events, including the 2023 marketing off-site meeting, quarterly meetings, and holiday gatherings before the formation of the Experience Team
  • Collaborated with the Events Team to develop and deliver clear, timely pre- and post-event communications using the Cvent platform, including invitations, reminders, and follow-ups to drive engagement and attendance

Event Marketing Intern

AffiniPay
02.2021 - 12.2024
  • Assisted the Events team in the planning and execution of various internal & external events, including meetings, conferences, and social gatherings
  • Supported the Events Coordinator by organizing, inventorying, packing, and shipping resources needed for event execution, including print materials, promotional swag, and booth displays
  • Provided on-site support during events, including coordinating setup and teardown of event spaces
  • Assisted the Events Director by thoroughly researching a diverse range of options for hotels, caterers, restaurants, and special event venues
  • Compiled and organized this information into a comprehensive reference sheet for future use

Education

Bachelor's - Marketing & Communication

St. Edward's University
Austin, Tx
12.2024

Skills

  • Cvent
  • Eventbrite
  • Salesforce
  • Microsoft Office Suite
  • Logistics & Planning
  • Marketing & Promotion
  • Client Liaison & Vendor Management
  • Budget Allocation
  • Creativity
  • Project Management
  • Team Collaboration
  • Administrative Support

Languages

Native/Bilingual

Timeline

Customer Engagement & Events Assistant

3M
11.2024 - Current

Office Experience Coordinator

AffiniPay
02.2024 - 08.2024

Event Marketing Coordinator

AffiniPay
12.2022 - 02.2024

Special Events Freelancer

Self-Employed
02.2022 - 11.2024

Event Marketing Intern

AffiniPay
02.2021 - 12.2024

Bachelor's - Marketing & Communication

St. Edward's University

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Liz Delgado