Summary
Overview
Work History
Education
Skills
Timeline
Generic

Liz Hollenback

Dyersville,IA

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

21
21
years of professional experience

Work History

Distributors and Independents Sales Director

Prym Consumer, USA
10.2021 - Current
  • Manage annual sales territory of 6.5M
  • 80% of business from distributors and 20% from independent retailers
  • Evaluated distributor rebate programs to determine overall profitability
  • Implemented policy changes
  • Created and delivered sales presentations to customers
  • Secured additional product listings
  • Monitored sales reports to identify additional opportunities and worked with customers to take advantage of them
  • Involved in planning and organization of annual trade shows
  • Attended shows to promote products
  • Planned monthly promos for independent retailers
  • Worked with marketing teams and attended line reviews to determine plans for product development
  • Forecasted sales and determined inventory needs based on these forecasts
  • Participated in beta testing for new CRM program
  • Provided recommendations for future use of program
  • Assisted in launching new online customer ordering portal for independent accounts
  • Since July 2023 launch, 172 new customers have been set up to order.

Grocery and Drug Sales Director

TOMY International
05.2013 - 10.2021
  • Tasked with growing business of channel that hadn't shown growth
  • Grew business by 8% in fiscal 2019
  • Evaluated customer programs to determine overall profitability and implemented policy changes
  • Improved customer profitability by over 3% in fiscal 2019
  • Assessed performance of 15 existing external sales representatives to ensure optimal coverage was being provided
  • Recruited and added 2 additional external sales representatives to improve account coverage
  • Created and delivered sales presentations to customers
  • Secured additional product listings, especially with toy products, through these meetings
  • Toy shipments increased 12%
  • Monitored sales reports to identify additional opportunities and worked with reps to take advantage of these opportunities
  • Trained 17 external sales representatives on all TOMY products, online resources, and policies
  • Worked with marketing teams to determine plans for product development for this business channel
  • Forecasted sales and determined inventory needs based on these forecasts
  • Worked closely with planning teams.

Specialty Sales Director

TOMY International
02.2015 - 02.2019
  • Oversaw Specialty, Key Accounts, and Value Channels in working toward annual sales goal of 21M
  • Managed team of 50 external and 7 internal sales representatives
  • Established new rep training program for all new outside and inside sales representatives
  • Planned and led annual sales meeting for 50+ sales representatives
  • During this time, product teams trained sales representatives on new products, and strategic planning was conducted on resources needed to ensure sales goals were met
  • Implemented new system for scanning orders at trade shows
  • Involved in planning, testing, and execution of this system
  • This system increased show orders by over 10% in first year
  • Trained 50+ reps on all products and ensured that reps were always informed of all product updates
  • Involved in planning and organization of annual trade shows
  • Attended shows to promote products
  • Worked with marketing teams and attended line reviews to determine plans for product development
  • Created and delivered sales presentations to key accounts
  • Secured new distribution and grew business at established key accounts by 16%
  • Planned monthly promotions for sales team
  • Established relationships and gained catalog placement within key buying groups to grow business
  • Forecasted inventory needs based solely on sales history and current trends since no point-of-sale information was available
  • Worked closely with analysts and improved forecasting accuracy by +3%.

Specialty Sales Lead

TOMY International
05.2013 - 01.2015
  • Provided support to 50 external sales representatives and answered any queries from these reps
  • Kept reps informed of all promotions and changes to product lines
  • Trained all new sales reps on TOMY policies and products
  • Worked with marketing and product teams to determine plans for products
  • Directly managed several key accounts.

Developmental Editor II

McGraw-Hill Companies
11.2009 - 05.2013
  • Managed new and seasoned authors from project concepts to publications
  • Researched potential projects to determine ROI and if project should go forth
  • Planned, conducted, and monitored review panels to gain product feedback
  • Developed revision plans for existing publications based on market feedback
  • Worked closely with digital team in development of content, including identifying contributors, monitoring budgets, and tracking progress of vendors and contributors
  • Contributed to marketing plans for products
  • Kept sales representatives informed of new products and provided features and benefits of these.

Learning Solutions Specialist

McGraw-Hill Companies
11.2009 - 08.2010
  • Worked with sales representatives and college professors to deliver custom products
  • Provided price quotes for proposed projects
  • Negotiated contracts and letters of agreements to close leads
  • Worked with production to publish custom products in timely and efficient manner.

Development Director

Riverview Center
01.2008 - 11.2009
  • Responsible for marketing and development of rape crisis center's services
  • Developed and sustained donor and sponsor relationships
  • Planned, marketed, organized, and oversaw fundraisers
  • Researched and wrote grants
  • Created center's quarterly newsletter
  • Wrote and distributed press releases to local media outlets
  • Updated information on agency's website
  • Answered crisis hotlines and provided advocacy for victims during hospital visits, police interviews, and court appearances.

Developmental Editor 1

McGraw-Hill Companies
02.2003 - 01.2008
  • Managed new and seasoned authors from project concepts to publications
  • Researched potential projects to determine potential ROI and if project should go forth
  • Planned, conducted, and monitored review panels to gain product feedback
  • Developed revision plans for existing publications based on market feedback
  • Worked closely with digital team in development of content, including identifying contributors, monitoring budgets, and tracking progress of vendors and contributors
  • Contributed to marketing plans for products
  • Kept sales representatives informed of new products and provided features and benefits of these.

Education

BA in Psychology -

Loras College
Dubuque, IA
12.1996

Skills

  • Accomplished experience developing and managing sales representatives, authors, contributors, budgets, and project schedules Strong verbal and written communication skills Strong problem-solving skills Extremely organized and detailed orientated Solid analytical skills regarding market feedback on existing projects and competitive projects

Timeline

Distributors and Independents Sales Director

Prym Consumer, USA
10.2021 - Current

Specialty Sales Director

TOMY International
02.2015 - 02.2019

Grocery and Drug Sales Director

TOMY International
05.2013 - 10.2021

Specialty Sales Lead

TOMY International
05.2013 - 01.2015

Developmental Editor II

McGraw-Hill Companies
11.2009 - 05.2013

Learning Solutions Specialist

McGraw-Hill Companies
11.2009 - 08.2010

Development Director

Riverview Center
01.2008 - 11.2009

Developmental Editor 1

McGraw-Hill Companies
02.2003 - 01.2008

BA in Psychology -

Loras College

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