Liz Hollenback
Dyersville,IA
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
21
21
years of professional experience
Work History
Distributors and Independents Sales Director
Prym Consumer, USA
Spartanburg, SC
10.2021 - Current
- Manage annual sales territory of 6.5M
- 80% of business from distributors and 20% from independent retailers
- Evaluated distributor rebate programs to determine overall profitability
- Implemented policy changes
- Created and delivered sales presentations to customers
- Secured additional product listings
- Monitored sales reports to identify additional opportunities and worked with customers to take advantage of them
- Involved in planning and organization of annual trade shows
- Attended shows to promote products
- Planned monthly promos for independent retailers
- Worked with marketing teams and attended line reviews to determine plans for product development
- Forecasted sales and determined inventory needs based on these forecasts
- Participated in beta testing for new CRM program
- Provided recommendations for future use of program
- Assisted in launching new online customer ordering portal for independent accounts
- Since July 2023 launch, 172 new customers have been set up to order.
Grocery and Drug Sales Director
TOMY International
Dyersville, IA
05.2013 - 10.2021
- Tasked with growing business of channel that hadn't shown growth
- Grew business by 8% in fiscal 2019
- Evaluated customer programs to determine overall profitability and implemented policy changes
- Improved customer profitability by over 3% in fiscal 2019
- Assessed performance of 15 existing external sales representatives to ensure optimal coverage was being provided
- Recruited and added 2 additional external sales representatives to improve account coverage
- Created and delivered sales presentations to customers
- Secured additional product listings, especially with toy products, through these meetings
- Toy shipments increased 12%
- Monitored sales reports to identify additional opportunities and worked with reps to take advantage of these opportunities
- Trained 17 external sales representatives on all TOMY products, online resources, and policies
- Worked with marketing teams to determine plans for product development for this business channel
- Forecasted sales and determined inventory needs based on these forecasts
- Worked closely with planning teams.
Specialty Sales Director
TOMY International
Dyersville, IA
02.2015 - 02.2019
- Oversaw Specialty, Key Accounts, and Value Channels in working toward annual sales goal of 21M
- Managed team of 50 external and 7 internal sales representatives
- Established new rep training program for all new outside and inside sales representatives
- Planned and led annual sales meeting for 50+ sales representatives
- During this time, product teams trained sales representatives on new products, and strategic planning was conducted on resources needed to ensure sales goals were met
- Implemented new system for scanning orders at trade shows
- Involved in planning, testing, and execution of this system
- This system increased show orders by over 10% in first year
- Trained 50+ reps on all products and ensured that reps were always informed of all product updates
- Involved in planning and organization of annual trade shows
- Attended shows to promote products
- Worked with marketing teams and attended line reviews to determine plans for product development
- Created and delivered sales presentations to key accounts
- Secured new distribution and grew business at established key accounts by 16%
- Planned monthly promotions for sales team
- Established relationships and gained catalog placement within key buying groups to grow business
- Forecasted inventory needs based solely on sales history and current trends since no point-of-sale information was available
- Worked closely with analysts and improved forecasting accuracy by +3%.
Specialty Sales Lead
TOMY International
Dyersville, IA
05.2013 - 01.2015
- Provided support to 50 external sales representatives and answered any queries from these reps
- Kept reps informed of all promotions and changes to product lines
- Trained all new sales reps on TOMY policies and products
- Worked with marketing and product teams to determine plans for products
- Directly managed several key accounts.
Developmental Editor II
McGraw-Hill Companies
Dubuque, IA
11.2009 - 05.2013
- Managed new and seasoned authors from project concepts to publications
- Researched potential projects to determine ROI and if project should go forth
- Planned, conducted, and monitored review panels to gain product feedback
- Developed revision plans for existing publications based on market feedback
- Worked closely with digital team in development of content, including identifying contributors, monitoring budgets, and tracking progress of vendors and contributors
- Contributed to marketing plans for products
- Kept sales representatives informed of new products and provided features and benefits of these.
Learning Solutions Specialist
McGraw-Hill Companies
Dubuque, IA
11.2009 - 08.2010
- Worked with sales representatives and college professors to deliver custom products
- Provided price quotes for proposed projects
- Negotiated contracts and letters of agreements to close leads
- Worked with production to publish custom products in timely and efficient manner.
Development Director
Riverview Center
Dubuque, IA
01.2008 - 11.2009
- Responsible for marketing and development of rape crisis center's services
- Developed and sustained donor and sponsor relationships
- Planned, marketed, organized, and oversaw fundraisers
- Researched and wrote grants
- Created center's quarterly newsletter
- Wrote and distributed press releases to local media outlets
- Updated information on agency's website
- Answered crisis hotlines and provided advocacy for victims during hospital visits, police interviews, and court appearances.
Developmental Editor 1
McGraw-Hill Companies
Dubuque, IA
02.2003 - 01.2008
- Managed new and seasoned authors from project concepts to publications
- Researched potential projects to determine potential ROI and if project should go forth
- Planned, conducted, and monitored review panels to gain product feedback
- Developed revision plans for existing publications based on market feedback
- Worked closely with digital team in development of content, including identifying contributors, monitoring budgets, and tracking progress of vendors and contributors
- Contributed to marketing plans for products
- Kept sales representatives informed of new products and provided features and benefits of these.
Education
BA in Psychology -
Loras College
Dubuque, IA12.1996
Skills
- Accomplished experience developing and managing sales representatives, authors, contributors, budgets, and project schedules Strong verbal and written communication skills Strong problem-solving skills Extremely organized and detailed orientated Solid analytical skills regarding market feedback on existing projects and competitive projects
Timeline
Distributors and Independents Sales Director
Prym Consumer, USA
10.2021 - Current
Specialty Sales Director
TOMY International
02.2015 - 02.2019
Grocery and Drug Sales Director
TOMY International
05.2013 - 10.2021
Specialty Sales Lead
TOMY International
05.2013 - 01.2015
Developmental Editor II
McGraw-Hill Companies
11.2009 - 05.2013
Learning Solutions Specialist
McGraw-Hill Companies
11.2009 - 08.2010
Development Director
Riverview Center
01.2008 - 11.2009
Developmental Editor 1
McGraw-Hill Companies
02.2003 - 01.2008
BA in Psychology -
Loras College