Liz Jennings
Corning,USA
Summary
Digital category merchandiser with expertise in developing growth strategies for assigned categories through fiscal tracking, data management, and site merchandising analysis. Proven track record of achieving monthly revenue and profit goals by fostering strong vendor relationships and implementing effective marketing and training initiatives. Collaborates across departments to enhance customer experience and drive financial success.
Overview
24
24
years of professional experience
Work History
Digital Category Merchandiser
Ferguson
Chico, California
06.2022 - Current
- Conduct frequent competitive analyses and monitor daily/monthly/yearly sales and decide strategy based on the competitive landscape.
- Managed categories across multiple domains.
- Proactive iteration and merchandising optimization of brand(s) representation on site through data driven analysis.
- Responsible for developing and executing brand pricing strategies, monitoring the competitive landscape, and ensuring optimal sell-through rates and margin performance.
- Ensure each category is profitable and meeting their goals (Revenue$ and MGP$).
- Operate cross functionality with Category Management, Ops, Sales Associates, and Marketing to support brand(s) strategy and internal success.
- Enhance customers' omnichannel shopping experience for categories managed through leveraging merchandising tools to drive conversion and decreased bounce rates.
- Develop a strong understanding of our different customer segments to execute unique product strategies and campaigns to each group.
- Coordinated promotions and fine-tuned marketing initiatives for specific categories.
- Strategizes directly with our marketing teams to ensure brands are performing well and represented well in our marketing activities.
- Creates new landing pages and optimizes poor performing landing pages based on need shown by marketing data.
- Advises the work of the data team to ensure all product information is accurate for assigned categories.
- Responsible for understanding inventory, discontinuations, price changes, new product launches, etc. of assigned categories.
- Conducted gap analysis to identify and address underperforming categories.
- Troubleshoots and resolves issues related to data, vendor management, marketing and more.
- Weekly/monthly meetings with categories' primary point of contact to discuss strategy and performance.
- Analyzed inventory levels to maintain optimal stock for sales support.
- Trained new team members on merchandising standards and procedures.
- Conducted market research to identify trends in product preferences.
- Implemented visual merchandising strategies to improve shopping experience.
- Created merchandising plans based on customer buying habits and trends in the industry.
- Participated in weekly meetings regarding upcoming promotions or changes in product lines.
- Provided training and support for new staff members in regards to merchandising operations.
- Collaborated with suppliers, manufacturers and retailers to properly execute merchandising plans.
- Monitored weekly, monthly and quarterly achievement goals.
Brand Manager
Ferguson
Chico, California
04.2016 - 05.2022
- Developed brand strategies aligned with market trends and customer needs.
- Analyzed consumer insights to refine product positioning and messaging.
- Collaborated with sales teams to enhance brand visibility and engagement.
- Oversaw budget allocation for marketing initiatives and promotional activities.
- Conducted competitor analysis to identify opportunities for brand differentiation.
- Led product launches, ensuring alignment with overall brand strategy.
- Built relationships with vendors and partners to support branding efforts.
- Created launch plans that included strategic objectives, tactics for execution, timelines for completion and budget allocation.
- Collaborated with sales teams on product launches, promotions and pricing strategies.
- Conducted market research to identify target customer segments, preferences, and trends.
- Worked with creative teams to design logos, packaging designs, advertisements, digital experiences and more.
- Maintained up-to-date knowledge of industry trends so that changes can be incorporated into branding activities accordingly.
- Recommended product changes to enhance customer interest and maximize sales.
- Strengthened branding initiatives by coordinating annual events to maximize outreach.
Paid Marketing Specialist II
Build.com
Chico, California
10.2015 - 03.2016
- Developed marketing strategies to enhance brand visibility and customer engagement.
- Analyzed market trends to identify opportunities for product promotion and positioning.
- Collaborated with cross-functional teams to execute integrated marketing campaigns.
- Conducted competitor analysis to inform marketing decisions and strategic planning.
- Facilitated partnerships with influencers to expand brand reach and awareness.
- Monitored campaign performance using analytics tools to optimize future initiatives.
- Developed marketing strategies for existing products, services and new product launches.
- Organized promotional events to increase brand awareness and customer engagement.
- Analyzed consumer behavior and market trends to create effective marketing campaigns.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
- Evaluated digital presence by product, service or brand to help define digital strategies.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
- Summarized raw data and analyses and made recommendations based on findings.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
- Presented findings to management and executive leadership and fielded questions to help refine strategies.
- Created proposals for service and product strategies based on marketing data.
- Analyzed sales data to understand product performance and identify areas for improvement.
Paid Marketing Specialist
Build.com
Chico, California
01.2011 - 06.2014
- Developed marketing strategies to enhance brand visibility and customer engagement.
- Analyzed market trends to identify opportunities for product promotion and positioning.
- Collaborated with cross-functional teams to execute integrated marketing campaigns.
- Conducted competitor analysis to inform marketing decisions and strategic planning.
- Facilitated partnerships with influencers to expand brand reach and awareness.
- Monitored campaign performance using analytics tools to optimize future initiatives.
- Developed marketing strategies for existing products, services and new product launches.
- Organized promotional events to increase brand awareness and customer engagement.
- Analyzed consumer behavior and market trends to create effective marketing campaigns.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
- Evaluated digital presence by product, service or brand to help define digital strategies.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
- Summarized raw data and analyses and made recommendations based on findings.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
- Presented findings to management and executive leadership and fielded questions to help refine strategies.
- Created proposals for service and product strategies based on marketing data.
- Analyzed sales data to understand product performance and identify areas for improvement.
Product Data Clerk
Build.com
Chico, California
08.2010 - 12.2010
- Processed data entries accurately in company database systems.
- Verified and corrected discrepancies in data sets promptly.
- Collaborated with team members to streamline data entry processes.
- Conducted regular audits to ensure data integrity and accuracy.
- Supported project teams by providing timely data reports as needed.
- Organized hard copy files into digital databases for easy access and retrieval.
- Verified data accuracy by comparing it to source documents and corrected any discrepancies.
- Performed regular maintenance tasks on databases such as archiving old records or optimizing tables.
- Resolved user inquiries pertaining to database errors or inconsistencies in a timely fashion.
- Entered large volumes of data accurately into computer systems according to established procedures.
- Identified, corrected, and reported data entry errors.
- Maintained data entry requirements by following data program techniques and procedures.
- Identified data entry errors and corrected mistakes to achieve near-perfect accuracy in data sets.
- Sifted through large quantities of data and accurately transferred necessary information to electronic spreadsheets.
- Recovered missing data and resolved statistical inconsistencies by communicating with source authors.
- Improved quality of data by producing coherent definitions and data-naming standards.
Assistant Manager
Lakeport Cinema 5
Lakeport, California
06.2002 - 08.2010
- Assisted in managing daily operations of the cinema facility.
- Trained new staff on customer service protocols and operational procedures.
- Oversaw ticket sales and concession operations for smooth transactions.
- Resolved customer inquiries and complaints to maintain satisfaction levels.
- Collaborated with management to improve operational efficiency and workflow processes.
- Supervised daily operations including scheduling shifts, assigning duties.
- Resolved conflicts between team members in an effective manner.
- Organized training sessions for new hires to familiarize them with the workplace environment.
- Created reports on sales trends, inventory levels, and financial data.
- Maintained accurate records of sales transactions using point-of-sale systems.
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Delegated work to staff, setting priorities and goals.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
Administrative Assistant
Sonoma State University
Rohnert Park, California
05.2008 - 05.2009
- Maintained office supplies inventory and ordered materials.
- Provided administrative support to academic departments and committees.
- Processed incoming correspondence and directed inquiries to appropriate personnel.
- Maintained accurate records and files for university documentation needs.
- Answered phone calls and emails to provide information, resulting in effective business correspondence.
- Entered data into spreadsheets using Microsoft Excel or other similar programs.
- Organized and maintained filing systems for physical and electronic documents, ensuring accuracy and confidentiality of records.
- Handled confidential documents in an organized fashion according to established protocol.
- Greeted visitors in a professional manner, responding to inquiries and directing them to appropriate personnel.
- Managed database systems containing customer contact information.
- Coordinated mailings including sorting mail, preparing packages for shipping via courier service or postal service.
- Directed customer inquiries to appropriate department personnel.
- Updated contact lists regularly when changes occur in employee status or contact information.
Education
Bachelor of Science - Rohnert Park, CA
Sonoma State University
Rohnert Park, CA05-2009
Associate of Arts - Ukiah, CA
Mendocino Community College
Ukiah, CA06-2006
Skills
- Digital Advertising
- E-commerce Strategy
- Merchandising optimization
- Category management
- Inventory management
- Pricing strategy
- Pricing controls
- Stock control
- Sales promotion
- Customer segmentation
- Competitive analysis
- Market research
- Brand management
- Visual merchandising
- Campaign Strategy
- Google AdWords
- Google Merchant Center
- Adobe Analytics
- SQL
- Business Intelligence
- Data analysis
- Programmatic Advertising
- Channel Advisor
- Online Management Console
- FTP Management
- Microsoft Office
- Effective communication
- Cross-functional collaboration
- Team collaboration
- Teamwork
- Problem solving
- Team training
- Strategic planning
- Performance monitoring
- Merchandising trends
- Maintaining stock levels
- Cost analysis
- Sales techniques
- Customer relationship management (CRM)
- Vendor relations
- Brand alignment
- Attention to detail
- Multitasking
- Multitasking
- Attention to detail
References
Briana Clark, Director of Digital Merchandising (530) 717-3939
Brieanna Peters, Senior Manager - Search Engine Marketing (530) 218-0463
Additional references available
Employment Skills
- Conducted marketing analysis on paid search marketing channels
- Evaluated high volume pay per click campaigns and analyzed current customer trends
- Monitored spend documents, came in on budget, and hit company goals
- Developed an ability to work in a fast-paced atmosphere
- Ability to follow instructions well and make decisions with no supervision
- Combined data from various systems to compile spreadsheets
- Effectively developed telephone communication skills and consistently met quotas
- Maintained excellent customer relations and developed customer rapport
- Diplomatically resolved customers complaints on as-needed basis
- Maintained and balanced cash drawers daily
- Motivated and supervised 7+ employees on a daily basis
- Delegated responsibilities to employees to meet company’s expectations
Timeline
Digital Category Merchandiser
Ferguson
06.2022 - Current
Brand Manager
Ferguson
04.2016 - 05.2022
Paid Marketing Specialist II
Build.com
10.2015 - 03.2016
Paid Marketing Specialist
Build.com
01.2011 - 06.2014
Product Data Clerk
Build.com
08.2010 - 12.2010
Administrative Assistant
Sonoma State University
05.2008 - 05.2009
Assistant Manager
Lakeport Cinema 5
06.2002 - 08.2010
Bachelor of Science - Rohnert Park, CA
Sonoma State University
Associate of Arts - Ukiah, CA
Mendocino Community College