Salesforcecom
Liz Lewis
Digital Transformation Leader, Design Thinking Practitioner, CX / UX Evangelist, & Cloud Solution Engineer
Seattle,Washington
Summary
- Marketing technology & CRM strategist
- 15+ years of Sales, Marketing, and Solution Engineering experience with B2B, B2C, and B2B2C brands
- Salesforce Marketing Cloud / ExactTarget SME since 2009
- Leader of high-performing teams, mentor, and career coach
- 5x Salesforce-certified
- Data-driven fan of process and governance
Overview
9
9
Certificates
4
4
years of post-secondary education
21
21
years of professional experience
Work History
Manager, Enterprise Solution Architects
Lev, A Cognizant Company
Seattle, WA
11.2019 - Current
- Develop and maintain relationships with clients and business partners through account development, solution engineering, and platform implementation.
- In 1.5 years, converted 5+ escalations into incremental revenue by adjusting services scope and gaining client trust.
- Provide technical leadership and solution design across Salesforce Clouds to guide strategic plans and future offerings.
- Improve client satisfaction and contract value by driving conversion from deliverables-based to a retainer / capacity model and standardizing processes.
- Guide employee performance, hiring, and training to meet aggressive growth targets in Sales and Delivery.
- Built highly skilled team of technical experts through identification of talent and post-hire management, leading to six promotions out of 11 total direct reports.
Director, Marketing Services
Bluewolf, An IBM Company
Seattle, WA
02.2018 - 11.2019
- Global thought leader in omnichannel orchestration, data-driven customer relationship management, and digital transformation.
- Led strategic workshops, business development efforts, and pre-sales solution engineering to uncover client needs, gain stakeholder alignment, and generate incremental revenue.
- Partnered with Sales to build proposals and respond to RFPs, resulting in >$4M of influenced revenue.
- Through solution and process design, mapped B2C, B2B, and B2B2C marketing automation technology to business outcomes and success metrics.
- Provided best-in-class governance recommendations to reduce errors, improve efficiency, facilitate necessary approvals, and increase regulatory compliance.
- Encouraged cross-functional collaboration required to achieve success in Strategic, Enterprise, and Commercial / SMB accounts.
Practice Lead - Salesforce Marketing Cloud
Bluewolf, An IBM Company
Seattle, WA
04.2016 - 02.2018
- Scaled Bluewolf's Global Salesforce Marketing Cloud practice by serving as sales evangelist, digital marketing / CRM strategist, and technology expert.
- Increased bookings 4x YOY by managing internal CoE and Salesforce partnership.
- Collaborated with multiple team leads on RFP to win Bluewolf's largest Services contract during tenure ($22M).
- Designed innovative cross-cloud, cross-channel solutions to address complex client needs in the Enterprise and Strategic markets.
- Packaged professional services with competitive pricing for fast-close Commercial / SMB deals, such as Quick Start + Accelerator options.
- Launched go-to-market offerings through the creation of art-of-the-possible thought leadership, collateral, scoping tools, delivery approaches, and sales plays.
- Enabled ~500 Sales team members to speak to industry best practices and unique value propositions provided by Services engagements.
Director, Solutions & Services Consulting
Precision Dialogue, An RRD Company
Westlake, OH
08.2015 - 04.2016
- Developed team of Salesforce Marketing Cloud Solution Engineers and Services Consultants to increase Reseller and Consulting Partner Sales.
- Partnered with cross-functional teams across Sales, Analytics, and Database Marketing to win key strategic opportunities.
- Built comprehensive pre-sales technology and service packages for Enterprise and Commercial clients, such as current-state technology audits plus implementation services.
- Identified and developed new solutions and services offerings in response to market trends and client needs (e.g., Tableau dashboard suite for customer engagement).
- Created self-service tools for basic scoping and contract creation, empowering Sales to close low-complexity deals independently while scaling team.
Solutions Consultant / Marketing Consultant
Precision Dialogue, An RRD Company
Westlake, OH
11.2013 - 08.2015
- Partnered with Sales and Account teams to strengthen client relationships and generate new revenue opportunities.
- Drove 49% year-over-year growth by translating clients' goals into technical solutions and supporting services engagements.
- Improved customer engagement by providing internal and external customers with insight into 1:1 digital engagement strategy, such as segmentation and persona mapping.
- With Sales, conducted roadmapping sessions to outline crawl-walk-run technology plans and services proposals.
Implementation Consultant / Training Specialist
Precision Dialogue, An RRD Company
Westlake, OH
01.2012 - 02.2014
- Served as project lead and subject matter expert for customers implementing ExactTarget / Salesforce Marketing Cloud.
- Enforced alignment of project strategy with business objectives, making changes, as necessary, to promote efficient project completion and high customer satisfaction.
- Authored user documentation to enable clients and successfully hand off newly-implemented solution(s).
- Delivered best-in-class solutions - featured at ExactTarget Connections - future-proofed based on emerging trends and technology.
- Optimized accounts with automation technology, allowing clients to focus on strategy vs. daily operations.
- Offered on-site and online client training services to streamline onboarding process for newly implemented systems.
Campaign Manager
Precision Dialogue, An RRD Company
Westlake, OH
11.2011 - 02.2014
- Responsible for program management of daily campaign operations for Enterprise clients.
- Improved accuracy and efficiency by creating standard, repeatable processes for Q/A, task tracking, process documentation, and campaign deployment.
- Continuously monitored and improved levels of team utilization, resource allocation, and account profitability.
- Developed long-term partnerships with clients, ensuring high satisfaction while exceeding key performance indicators and generating incremental revenue (e.g., growth of long-term client from $150K - $1M+ in annual contract value).
- Improved client business outcomes through program analysis and quarterly account reviews.
- Managed and mentored 10+ Marketing Q/A and Deployment new hires through coaching, goal-setting, and the creation of successful onboarding and career pathing programs.
e-Marketing Specialist
Heinen's Grocery Store
Warrensville Heights, OH
01.2009 - 11.2011
- Improved lifetime value, customer experience, loyalty, and brand awareness through multichannel digital and print marketing efforts.
- Coordinated content across social, email, website/microsite, and in-store touchpoints to ensure consistency.
- Increased ROI by optimizing email design, content, and technology based on customer surveys and behavior analysis.
- Built social media following from the ground floor through advertising and influencer promotions.
- Ensured business objectives were met through successful program management and coordination with third-party vendors.
- Interviewed by Cleveland Plain Dealer, PR 20/20, and Inside Business Magazine, Web Marketing Association, and Cleveland Finance sharegroup on best practices in social media for businesses.
Sales Trainer
Dun & Bradstreet
Twinsburg, OH
03.2008 - 01.2009
- Increased sales revenue and improved customer satisfaction through sales enablement and upskilling.
- Trained and coached 90 Sales team members and leaders on consultative selling practices.
- Implemented comprehensive New Hire Training plan, including enablement on IMPAX Selling Methodology.
- Leveraged relationships to exceed revenue targets and influence behavior without direct authority.
- Managed contractors responsible for monitoring and recording sales calls used for training and coaching opportunities.
Marketing Manager
Dun & Bradstreet, Hoover's
Twinsburg, OH
05.2007 - 02.2008
- Increased renewal rates and upgraded customers to more valuable Sales & Marketing Solutions through online and offline marketing.
- Integrated direct mail, email and call campaigns to improve ROI.
- Demonstrated success and drove continuous improvement through analytics.
- Improved campaign participation by conducting campaign kickoff and training sessions, evangelizing the Hoover’s value proposition throughout D&B.
- Created campaign support materials – collateral, talk tracks, sales presentations – to address knowledge gaps, shorten sales cycle, and drive increased revenue.
Channel Manager
Dun & Bradstreet
Twinsburg, OH
01.2006 - 05.2007
- Grew product and channel revenue by combining effective Marketing campaigns with Sales coaching and incentives.
- Collaborated with Marketing to craft email, call and mail messaging, as well as coordinated lead lists and call queues to shorten the Sales cycle.
- Secured remote leader engagement and alignment through on-site relationship development and demonstrating results.
- Exceeded revenue goals by influencing Sales behavior through one-on-one coaching, sales contests, customer offers, and post-sale training and support.
- Improved product knowledge, selling skills and customer satisfaction by facilitating peer-based Sales training with top performers.
- Drove sales growth in channel with no direct authority over Sales team members.
Channel Support
Dun & Bradstreet
Twinsburg, OH
04.2005 - 01.2006
- Brainstormed, designed and executed Sales incentives to increase channel mindshare and revenue.
- Collaborated with Product Management and Marketing before and during major product changes to ensure adequate Sales support.
- Created educational and Marketing collateral, allowing for smooth transitions and faster creation of new Sales opportunities.
- Enabled Sales teams on key product features and functionality, freeing Channel Managers to focus on larger deals.
- Built strong relationships with remote Sales, Marketing and Product team members through on-site visits, communication, establishing feedback loops, and proactively offering assistance.
Product Communications Specialist
Dun & Bradstreet, Harris InfoSource
Twinsburg, OH
05.2002 - 04.2005
- Reduced copywriting and editing time by engaging continuously with Product Management.
- Proactively requested ongoing product training, allowing for the quick translation of product features and specifications into Marketing messaging.
- Prepared Sales team to succeed in competitive situations by researching the competitive landscape, creating talking points and other job aids, and training staff.
- Generated new and incremental business by launching online webinar program.
- Increased post-sale usage and retention through web-based customer training.
Education
Bachelor of Arts - Political Science; Communications
Case Western Reserve University
Cleveland, OH 09.1998 - 06.2002
Volunteer History
- Member, Board of Directors, ChildStrive - Current
- Troop Leader, Girl Scouts - On Hold
- Sand Point Elementary Volunteer, Seattle Public Schools - On Hold
- Volunteer, Cleveland Foodbank - Previous
- Volunteer, Rainbow Babies and Children's Hospital - Previous
Skills
Strategic Planning
Business Development
Technical Analysis
Team Management
Training and mentoring
Digital Marketing
Campaign Management
Customer Relationship Management
Solution Design
Design Thinking
Program Management
Professional Services
Solution Engineering
Marketing Technology
Verbal & Written Communication
Software
Salesforce Marketing Cloud / ExactTarget
GSuite
Microsoft Office / Office 365
Lucidchart
Timeline
Salesforce Tough Skills, Camp4
07-2021
Manager, Enterprise Solution Architects
Lev, A Cognizant Company
11.2019 - Current
Marketing Cloud Administrator, Salesforce
11-2019
Retail Industry Foundations, IBM
06-2018
Pardot Specialist, Salesforce
04-2018
Director, Marketing Services
Bluewolf, An IBM Company
02.2018 - 11.2019
Enterprise Design Thinking Practitioner, IBM
01-2018
Social Specialist, Salesforce [no longer offered]
12-2017
Sales Cloud Administrator, Salesforce
12-2016
Marketing Cloud Consultant, Salesforce
05-2016
Marketing Email Specialist, Salesforce
04-2016
Practice Lead - Salesforce Marketing Cloud
Bluewolf, An IBM Company
04.2016 - 02.2018
Director, Solutions & Services Consulting
Precision Dialogue, An RRD Company
08.2015 - 04.2016
Solutions Consultant / Marketing Consultant
Precision Dialogue, An RRD Company
11.2013 - 08.2015
Implementation Consultant / Training Specialist
Precision Dialogue, An RRD Company
01.2012 - 02.2014
Campaign Manager
Precision Dialogue, An RRD Company
11.2011 - 02.2014
e-Marketing Specialist
Heinen's Grocery Store
01.2009 - 11.2011
Sales Trainer
Dun & Bradstreet
03.2008 - 01.2009
Marketing Manager
Dun & Bradstreet, Hoover's
05.2007 - 02.2008
Channel Manager
Dun & Bradstreet
01.2006 - 05.2007
Channel Support
Dun & Bradstreet
04.2005 - 01.2006
Product Communications Specialist
Dun & Bradstreet, Harris InfoSource
05.2002 - 04.2005
Bachelor of Arts - Political Science; Communications
Case Western Reserve University
09.1998 - 06.2002
Certification
Marketing Cloud Consultant, Salesforce