Salesforcecom
Liz Lewis
Digital Transformation Leader, Design Thinking Practitioner, CX / UX Evangelist, & Cloud Solution Engineer
Seattle,Washington
Summary
- Marketing technology & CRM strategist
- 15+ years of Sales, Marketing, and Solution Engineering experience with B2B, B2C, and B2B2C brands
- Salesforce Marketing Cloud / ExactTarget SME since 2009
- Leader of high-performing teams, mentor, and career coach
- 5x Salesforce-certified
- Data-driven fan of process and governance
Overview
9
9
Certificates
4
4
years of post-secondary education
21
21
years of professional experience
Work History
Manager, Enterprise Solution Architects
Lev, A Cognizant Company
Seattle, WA
11.2019 - Current
- Develop and maintain relationships with clients and business partners through account development, solution engineering, and platform implementation.
- In 1.5 years, converted 5+ escalations into incremental revenue by adjusting services scope and gaining client trust.
- Provide technical leadership and solution design across Salesforce Clouds to guide strategic plans and future offerings.
- Improve client satisfaction and contract value by driving conversion from deliverables-based to a retainer / capacity model and standardizing processes.
- Guide employee performance, hiring, and training to meet aggressive growth targets in Sales and Delivery.
- Built highly skilled team of technical experts through identification of talent and post-hire management, leading to six promotions out of 11 total direct reports.
Director, Marketing Services
Bluewolf, An IBM Company
Seattle, WA
02.2018 - 11.2019
- Global thought leader in omnichannel orchestration, data-driven customer relationship management, and digital transformation.
- Led strategic workshops, business development efforts, and pre-sales solution engineering to uncover client needs, gain stakeholder alignment, and generate incremental revenue.
- Partnered with Sales to build proposals and respond to RFPs, resulting in >$4M of influenced revenue.
- Through solution and process design, mapped B2C, B2B, and B2B2C marketing automation technology to business outcomes and success metrics.
- Provided best-in-class governance recommendations to reduce errors, improve efficiency, facilitate necessary approvals, and increase regulatory compliance.
- Encouraged cross-functional collaboration required to achieve success in Strategic, Enterprise, and Commercial / SMB accounts.
Practice Lead - Salesforce Marketing Cloud
Bluewolf, An IBM Company
Seattle, WA
04.2016 - 02.2018
- Scaled Bluewolf's Global Salesforce Marketing Cloud practice by serving as sales evangelist, digital marketing / CRM strategist, and technology expert.
- Increased bookings 4x YOY by managing internal CoE and Salesforce partnership.
- Collaborated with multiple team leads on RFP to win Bluewolf's largest Services contract during tenure ($22M).
- Designed innovative cross-cloud, cross-channel solutions to address complex client needs in the Enterprise and Strategic markets.
- Packaged professional services with competitive pricing for fast-close Commercial / SMB deals, such as Quick Start + Accelerator options.
- Launched go-to-market offerings through the creation of art-of-the-possible thought leadership, collateral, scoping tools, delivery approaches, and sales plays.
- Enabled ~500 Sales team members to speak to industry best practices and unique value propositions provided by Services engagements.
Director, Solutions & Services Consulting
Precision Dialogue, An RRD Company
Westlake, OH
08.2015 - 04.2016
- Developed team of Salesforce Marketing Cloud Solution Engineers and Services Consultants to increase Reseller and Consulting Partner Sales.
- Partnered with cross-functional teams across Sales, Analytics, and Database Marketing to win key strategic opportunities.
- Built comprehensive pre-sales technology and service packages for Enterprise and Commercial clients, such as current-state technology audits plus implementation services.
- Identified and developed new solutions and services offerings in response to market trends and client needs (e.g., Tableau dashboard suite for customer engagement).
- Created self-service tools for basic scoping and contract creation, empowering Sales to close low-complexity deals independently while scaling team.
Solutions Consultant / Marketing Consultant
Precision Dialogue, An RRD Company
Westlake, OH
11.2013 - 08.2015
- Partnered with Sales and Account teams to strengthen client relationships and generate new revenue opportunities.
- Drove 49% year-over-year growth by translating clients' goals into technical solutions and supporting services engagements.
- Improved customer engagement by providing internal and external customers with insight into 1:1 digital engagement strategy, such as segmentation and persona mapping.
- With Sales, conducted roadmapping sessions to outline crawl-walk-run technology plans and services proposals.
Implementation Consultant / Training Specialist
Precision Dialogue, An RRD Company
Westlake, OH
01.2012 - 02.2014
- Served as project lead and subject matter expert for customers implementing ExactTarget / Salesforce Marketing Cloud.
- Enforced alignment of project strategy with business objectives, making changes, as necessary, to promote efficient project completion and high customer satisfaction.
- Authored user documentation to enable clients and successfully hand off newly-implemented solution(s).
- Delivered best-in-class solutions - featured at ExactTarget Connections - future-proofed based on emerging trends and technology.
- Optimized accounts with automation technology, allowing clients to focus on strategy vs. daily operations.
- Offered on-site and online client training services to streamline onboarding process for newly implemented systems.
Campaign Manager
Precision Dialogue, An RRD Company
Westlake, OH
11.2011 - 02.2014
- Responsible for program management of daily campaign operations for Enterprise clients.
- Improved accuracy and efficiency by creating standard, repeatable processes for Q/A, task tracking, process documentation, and campaign deployment.
- Continuously monitored and improved levels of team utilization, resource allocation, and account profitability.
- Developed long-term partnerships with clients, ensuring high satisfaction while exceeding key performance indicators and generating incremental revenue (e.g., growth of long-term client from $150K - $1M+ in annual contract value).
- Improved client business outcomes through program analysis and quarterly account reviews.
- Managed and mentored 10+ Marketing Q/A and Deployment new hires through coaching, goal-setting, and the creation of successful onboarding and career pathing programs.
e-Marketing Specialist
Heinen's Grocery Store
Warrensville Heights, OH
01.2009 - 11.2011
- Improved lifetime value, customer experience, loyalty, and brand awareness through multichannel digital and print marketing efforts.
- Coordinated content across social, email, website/microsite, and in-store touchpoints to ensure consistency.
- Increased ROI by optimizing email design, content, and technology based on customer surveys and behavior analysis.
- Built social media following from the ground floor through advertising and influencer promotions.
- Ensured business objectives were met through successful program management and coordination with third-party vendors.
- Interviewed by Cleveland Plain Dealer, PR 20/20, and Inside Business Magazine, Web Marketing Association, and Cleveland Finance sharegroup on best practices in social media for businesses.
Sales Trainer
Dun & Bradstreet
Twinsburg, OH
03.2008 - 01.2009
- Increased sales revenue and improved customer satisfaction through sales enablement and upskilling.
- Trained and coached 90 Sales team members and leaders on consultative selling practices.
- Implemented comprehensive New Hire Training plan, including enablement on IMPAX Selling Methodology.
- Leveraged relationships to exceed revenue targets and influence behavior without direct authority.
- Managed contractors responsible for monitoring and recording sales calls used for training and coaching opportunities.
Marketing Manager
Dun & Bradstreet, Hoover's
Twinsburg, OH
05.2007 - 02.2008
- Increased renewal rates and upgraded customers to more valuable Sales & Marketing Solutions through online and offline marketing.
- Integrated direct mail, email and call campaigns to improve ROI.
- Demonstrated success and drove continuous improvement through analytics.
- Improved campaign participation by conducting campaign kickoff and training sessions, evangelizing the Hoover’s value proposition throughout D&B.
- Created campaign support materials – collateral, talk tracks, sales presentations – to address knowledge gaps, shorten sales cycle, and drive increased revenue.
Channel Manager
Dun & Bradstreet
Twinsburg, OH
01.2006 - 05.2007
- Grew product and channel revenue by combining effective Marketing campaigns with Sales coaching and incentives.
- Collaborated with Marketing to craft email, call and mail messaging, as well as coordinated lead lists and call queues to shorten the Sales cycle.
- Secured remote leader engagement and alignment through on-site relationship development and demonstrating results.
- Exceeded revenue goals by influencing Sales behavior through one-on-one coaching, sales contests, customer offers, and post-sale training and support.
- Improved product knowledge, selling skills and customer satisfaction by facilitating peer-based Sales training with top performers.
- Drove sales growth in channel with no direct authority over Sales team members.
Channel Support
Dun & Bradstreet
Twinsburg, OH
04.2005 - 01.2006
- Brainstormed, designed and executed Sales incentives to increase channel mindshare and revenue.
- Collaborated with Product Management and Marketing before and during major product changes to ensure adequate Sales support.
- Created educational and Marketing collateral, allowing for smooth transitions and faster creation of new Sales opportunities.
- Enabled Sales teams on key product features and functionality, freeing Channel Managers to focus on larger deals.
- Built strong relationships with remote Sales, Marketing and Product team members through on-site visits, communication, establishing feedback loops, and proactively offering assistance.
Product Communications Specialist
Dun & Bradstreet, Harris InfoSource
Twinsburg, OH
05.2002 - 04.2005
- Reduced copywriting and editing time by engaging continuously with Product Management.
- Proactively requested ongoing product training, allowing for the quick translation of product features and specifications into Marketing messaging.
- Prepared Sales team to succeed in competitive situations by researching the competitive landscape, creating talking points and other job aids, and training staff.
- Generated new and incremental business by launching online webinar program.
- Increased post-sale usage and retention through web-based customer training.
Education
Bachelor of Arts - Political Science; Communications
Case Western Reserve University
Cleveland, OH 09.1998 - 06.2002
Volunteer History
- Member, Board of Directors, ChildStrive - Current
- Troop Leader, Girl Scouts - On Hold
- Sand Point Elementary Volunteer, Seattle Public Schools - On Hold
- Volunteer, Cleveland Foodbank - Previous
- Volunteer, Rainbow Babies and Children's Hospital - Previous
Skills
Strategic Planning
Software
Salesforce Marketing Cloud / ExactTarget
GSuite
Microsoft Office / Office 365
Lucidchart
Timeline
Salesforce Tough Skills, Camp4
07-2021
Manager, Enterprise Solution Architects
Lev, A Cognizant Company
11.2019 - Current
Marketing Cloud Administrator, Salesforce
11-2019
Retail Industry Foundations, IBM
06-2018
Pardot Specialist, Salesforce
04-2018
Director, Marketing Services
Bluewolf, An IBM Company
02.2018 - 11.2019
Enterprise Design Thinking Practitioner, IBM
01-2018
Social Specialist, Salesforce [no longer offered]
12-2017
Sales Cloud Administrator, Salesforce
12-2016
Marketing Cloud Consultant, Salesforce
05-2016
Marketing Email Specialist, Salesforce
04-2016
Practice Lead - Salesforce Marketing Cloud
Bluewolf, An IBM Company
04.2016 - 02.2018
Director, Solutions & Services Consulting
Precision Dialogue, An RRD Company
08.2015 - 04.2016
Solutions Consultant / Marketing Consultant
Precision Dialogue, An RRD Company
11.2013 - 08.2015
Implementation Consultant / Training Specialist
Precision Dialogue, An RRD Company
01.2012 - 02.2014
Campaign Manager
Precision Dialogue, An RRD Company
11.2011 - 02.2014
e-Marketing Specialist
Heinen's Grocery Store
01.2009 - 11.2011
Sales Trainer
Dun & Bradstreet
03.2008 - 01.2009
Marketing Manager
Dun & Bradstreet, Hoover's
05.2007 - 02.2008
Channel Manager
Dun & Bradstreet
01.2006 - 05.2007
Channel Support
Dun & Bradstreet
04.2005 - 01.2006
Product Communications Specialist
Dun & Bradstreet, Harris InfoSource
05.2002 - 04.2005
Bachelor of Arts - Political Science; Communications
Case Western Reserve University
09.1998 - 06.2002
Certification
Marketing Cloud Consultant, Salesforce
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