Summary
Overview
Work History
Education
Skills
Timeline
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Liz Manning

Fort Worth,TX

Summary

30 Years in the lighting industry with an extensive background that includes manufacturing, manufacturer's representative and National Account distribution.

Overview

34
34
years of professional experience

Work History

Regional Sales Manager

Atlantic Lighting
11.2021 - Current
  • Achieving regional sales objectives by working with our Sales Representatives in the US, Canada and Mexico.
  • Travel throughout the country to conduct sales training meetings with our representatives to educate staff on product benefits and service capabilities.
  • Make sales calls with our representative to key customers; distributors, architects, engineers and lighting designers.
  • Finalize sales contracts with high-value customers.
  • Collaborate with senior executives to evaluate performance in regional areas and develop strategies to expand revenue generation.
  • Contact each sales representative on a consistent basis to answer questions, resolve issues and identify new strategies.
  • Provide weekly reports to the VP and President of the company.
  • Attend industry trade shows and events to promote the Atlantic Lighting brand.

National Account/Regional Sales Manager

Acolyte LED
12.2018 - 10.2021
  • Was responsible for the Midwest territory sales that included 10 representatives in 13 states as well as National Account business.
  • Traveled for sales meetings and product updates with the representatives in my territory.
  • Conducted sales calls to specifers that include architects, engineers, lighting designers and interior designers.
  • Daily interaction with each representative to help recommend the appropriate product for the application needed to solidify the specification of Acolyte products.
  • Followed up with the representatives in my territory to help close jobs.
  • I helped with custom product requests that led to new product development.
  • Attended industry events and sales meetings within our organization.
  • Attained and exceeded my sales goals throughout my tenure at Acolyte.

National Account Sales Manager

Feelux Lighting
02.2018 - 12.2018
  • Sales calls to National Account distributors, end user clients, architects and engineers.
  • Developed strategies to engage high-value clients to promote increased revenue.
  • Helped develop specifications for our National Account base as well as our global clientele base.
  • Most of my focus was working with high end National Account retail projects.
  • Worked with both our HQ in Norcross, GA as well as Korea.
  • Traveled to call on National Account distributor partners as well as the specifying community.
  • Helped negotiate pricing with our team at Feelux to help close business.
  • Helped structure rebate programs with our National Account distributor partners.

National Account Sales Representative

Tarrant Lighting
09.2012 - 02.2018
  • Carried many National Accounts including high end retail, assisted living, hospitality and grocery.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Provided clients with lighting design solutions based on industry expertise and knowledge.
  • Fluent using AGI32 to help clients with lighting layouts and photometric calculations.
  • Made sales calls to my direct clients as well as leading A&E firms.
  • Communicated the latest industry technology to our clients and specifiers.
  • Traveled to work with our National Account clients.


Outside Sales Representative

Enterprise Lighting
01.2007 - 03.2012
  • Called on showrooms, builders, architect and interior designers covering the State of Wisconsin.
  • Pioneered a completely new customer base for the company focusing on multi-family and residential business.
  • Developed and continued implementation of new residential sales programs.
  • Established new accounts through cold calling and personal visits to potential customers.
  • Visited customer locations to evaluate requirements, demonstrate product offerings and propose strategic solutions for diverse needs.
  • Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
  • Contacted new and existing customers to discuss ways to meet needs through specific products and services.
  • Ran energy audits for clients to maximize their best ROI possible.
  • Worked directly with Focus on Energy in Wisconsin helping clients realize their maximum rebates when using Energy Star and LED products.
  • I coordinated and set up a Design Center (mini-showroom) at our agency to showcase our residential product lines.

Owner

Lizard's Landing
01.2005 - 01.2007
  • Working restaurant owner, managed all aspects of the business operations.
  • Reconciled daily sales, returns and financial reports in QuickBooks.
  • Recruited, hired and trained personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Trained and motivated employees to perform daily business functions.
  • Enhanced operational efficiency and productivity by managing budgets, accounts and costs.

Co-Owner

Manning Lighting
01.1996 - 01.2005
  • Shared the responsibility with my brother to oversee seventy on-site employees at our family owned manufacturing facility.
  • Managed ten administrative employees.
  • Was directly responsible for managing 50 sales representatives including but not limited to: monitoring agency sales performance, making territory changes where needed, introducing new products, travel for sales calls and training.
  • Worked with our engineering team with new product development.
  • Managed all product pricing in conjunction with our estimator.
  • Managed all trade show logistics.
  • Helped manage all Union contracts and negotiations.
  • Advisor on the Board of Directors.

Vice President of Sales

Manning Lighting
01.1991 - 01.1996
  • Was instrumental in growing the sales force to over 50 sales representatives helping increase the growth in revenue and profitability,
  • Traveled with new and existing sales representatives for product training and specifier sales calls.
  • Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
  • Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
  • Fostered performance development of staff through ongoing coaching and mentoring on best practices.
  • Researched sales opportunities and possible leads to exceed sales goals and increase profits.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Maintained detailed records of sales progress, inventories and marketing success to better align goals with company priorities.
  • Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
  • Helped with new design and product development based on industry trends.

Education

French And Business

University of Southern California
Los Angeles, CA

Skills

  • Ability to read and understand electrical drawings
  • Networking Events
  • Customer Base Development
  • Bid Request Management
  • Sales Quota Management
  • Strategic Planning
  • Ability to do take-offs from drawings
  • New account development
  • Deal Closing
  • Forecasting and Reporting
  • Communication and presentation skills

Timeline

Regional Sales Manager

Atlantic Lighting
11.2021 - Current

National Account/Regional Sales Manager

Acolyte LED
12.2018 - 10.2021

National Account Sales Manager

Feelux Lighting
02.2018 - 12.2018

National Account Sales Representative

Tarrant Lighting
09.2012 - 02.2018

Outside Sales Representative

Enterprise Lighting
01.2007 - 03.2012

Owner

Lizard's Landing
01.2005 - 01.2007

Co-Owner

Manning Lighting
01.1996 - 01.2005

Vice President of Sales

Manning Lighting
01.1991 - 01.1996

French And Business

University of Southern California

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Liz Manning