Liz Miller
Norfolk,MA
Summary
Innovative, impact-driven marketing professional with 10+ years of experience in brand management, omnichannel, ecommerce, digital marketing and sales. With advanced knowledge of trend forecasting expertise. Adept at building strong relationships with customers & stakeholders to drive collaboration and exceed goals. Proven track record in managing diverse teams, fostering talent, and cultivating a positive work culture that inspires excellence. Excels in innovative out-of-the-box thinking and strategic vision and pioneering new initiatives. Skilled in product management, go-to-market strategy, and adapting to market changes with agility. Seeking to leverage extensive experience and strong interpersonal skills to make a significant impact within a progressive organization.
Overview
12
12
years of professional experience
Work History
Senior Product Manager
McCormick & Co Inc
Hunt Valley, MD
04.2022 - Current
- Strategic Leadership: Successfully oversee the financial performance and P&L for 7 spice brands, driving continuous growth in both market share and profitability, which reinforces our leadership role within the category and enhances brand equity.
- Brand Building: Led and designed a new framework for brand redesign, resulting in increased awareness and differentiation against competition, while achieving sales and profit targets.
- Market Insights: Conducted landscape assessment to identify key insights and prioritize growth initiatives based on operator and category demands.
- Integrated Marketing: Collaborated with key internal stakeholders to seamlessly execute integrated marketing plans across multiple brands and departments, achieving efficiency & effectiveness targets while increasing brand visibility and differentiation.
- Innovation: Created product pipeline and spearheaded innovative projects resulting in increased revenue and profitability. Successfully brought to market 7 new products within a span of 6 months, with an additional 6 scheduled for launch in 2025.
- Go-to-Market Strategy: Created go-to-market strategy for Foodservice Flavor of the Year, ensuring alignment throughout the organization to maximize PR launch impact and capitalize on DTO enthusiasm.
- Budget Management: Manage budgets for product development projects and track progress against timelines. Also manage marketing budgets for entire spice category, tracking against annual allotted budgets.
Shopper Marketing Manager
McCormick & Co Inc
Hunt Valley, MD
05.2020 - 04.2022
- ROI & ROAS Improvement: Achieved a 34% increase in ROI across 3 major brands by developing and executing integrated marketing plans, optimizing promotional tactics and media mix.
- Vision & Strategy: Created a vision & strategy aimed at advancing the retail industry, providing thought leadership through the seamless integration of digital and in-store experiences, resulting in an optimized shopping journey for consumers. Oversaw cross-functional teams in successfully executing initiatives aligned with the defined strategy.
- People Management: Managed 9 people through agency to flawlessly execute marketing programs in alignment with brand objectives and strategic goals, demonstrating collaborative leadership.
- Insight Integration: Integrate consumer insights, shopper insights, market research, and category management to develop and execute shopper marketing plans that drive demand, build brand equity, and increase merchandising effectiveness.
- Budget Management: Managed budget allocation for all retail marketing initiatives and tracked ROI metrics.
- Process Optimization: Established processes to ensure efficient workflow throughout the organization.
- Retail Partner Relationship Management: Managed Retail Partner relationships by negotiating contracts and ensuring timely delivery of goods and services, while finding win-win solutions for customer, consumer and company.
ECommerce Omnichannel Manager
McCormick & Co Inc
Hunt Valley , MD
02.2018 - 05.2020
- Thought Leadership: Gained #1 status for Gartners L2 for content and digital presence while maintaining through leadership position with top retailers, working closely with them to advance their ecommerce capabilities.
- eCommerce/Omnichannel Sales Growth: Drive incremental growth of Omnichannel Sales through the development and execution of integrated digital marketing plans for multi-retailer formats. Execute 700+ activations across 27 retailers annually.
- Test & Learn Strategy: Implemented test and learn strategy, driving the optimization of digital marketing tactics and campaigns by gathering valuable insights to improve effectiveness and achieve higher conversion rates.
- Customer Relationship Management: Manage relationships with top key/mass channel customers in grocery and on the east coast, transforming field sales and retailer competencies to adapt to evolving omnichannel demands and enhance digital IQ.
- Budget Management: Influenced organization to repurpose traditional marketing tactics for digital investments, shifting budgets to adapt to omnichannel demands and enhance brand presence across digital channels.
ECommerce Omnichannel Assoc. Product Manager
McCormick & Co Inc
Hunt Valley , MD
09.2016 - 02.2018
- Customer Management & Campaign Analytics: Managed digital shelf and digital marketing campaigns for Eastern Omni channel retailers, extending brand & trade promotion calendars and driving conversions. Measured performance against key KPIs and conducted post review analysis.
- Search/ SEO Optimization: Successfully drove conversion on ecommerce sites by coordinating and directing response marketing search ads through Criteo.
- Digital UX: Managed and updated the Where to Buy functionality on McCormick.com, implementing a test and learn strategy to optimize conversion rates throughout the customer journey.
- Influencer Marketing: Coordinated and managed influencer programs, driving ratings & reviews and product placement to achieve departmental goals and initiatives in search marketing.
Director of Partnerships
SocialToaster
Baltimore, MD
12.2015 - 08.2016
- Campaign Management: Provided strategic direction and managed customer relationships for online digital marketing campaigns
- Customer Relationship Management: Led discussions with cross functional teams resulting in enhanced customer intimacy and effective programming
- Sales & Negotiations: Facilitated negotiations and trade relations with major buying/planning social networks.
Senior Account Manager
Boston Beer Co Inc.
Boston , MA
08.2014 - 12.2015
- Regional Sales Management: Delivered strategic guidance and oversaw accounts of 100 clients spanning 5 wholesalers and regions.
- Go-To-Market Strategy: Formulated, prepared, and presented strategic marketing plans to senior management.
- People Management: Empowered distributor sales network to enhance product visibility and maximize company salesforce effectiveness
- Promotional Events: Organized, negotiated, and managed simultaneous promotional events aiming to boost sales and enhance brand recognition in targeted expansion areas alongside penetrating new markets.
Account Manager
Boston Beer
Boston, MA
04.2013 - 08.2014
- Market Sales Management: Managed accounts and promoted brand, driving annual sales growth of 17% in a saturated market.
- Business Development: Developed and implemented targeted business strategies aligned with company marketing objectives resulting in increased market presence
- Customer Relationship Management: Developed and nurtured strong partnerships with distributors to drive business growth
Brewery Market Reporesentative
Boston Beer
Boston, MA
04.2012 - 04.2013
- Brand Merchandising & Visibility: Provided marketing focus on brand awareness and product distribution, managing 50 accounts and acquiring new targeted accounts while building and maintaining 20% growth
- Partnership: Collaborated with distributors to facilitate daily operations, overseeing point of sale, & merchandising
Education
Bachelor of Arts - Marketing
Saint Michael's College
Vermont05-2011
High School Diploma -
Walpole High School
Walpole, MA05-2007
Skills
- Strategic & Innovative Thinking
- Competitive Market Analysis
- Brand Building & Innovation Pipeline Development
- Go-To-Market Strategy Development
- Digital Marketing Campaign Management
- Budget Management
- People & Agency Management
- Omnichannel & eCommerce Marketing
Affiliations
Women's International Network Leadership - Working Parents Subcommittee Leader (2024)
Volunteer: Counsel on Aging (2005 – 2020)
Volunteer: Rock for the Roses for Cystic Fibrosis (2016)
Volunteer: Cocktails and Comedy for Cystic Fibrosis (2014 – 2015)
Member: Light the Night Walk for Leukemia and Lymphoma Society – (Sep 2014)
Timeline
Senior Product Manager
McCormick & Co Inc
04.2022 - Current
Shopper Marketing Manager
McCormick & Co Inc
05.2020 - 04.2022
ECommerce Omnichannel Manager
McCormick & Co Inc
02.2018 - 05.2020
ECommerce Omnichannel Assoc. Product Manager
McCormick & Co Inc
09.2016 - 02.2018
Director of Partnerships
SocialToaster
12.2015 - 08.2016
Senior Account Manager
Boston Beer Co Inc.
08.2014 - 12.2015
Account Manager
Boston Beer
04.2013 - 08.2014
Brewery Market Reporesentative
Boston Beer
04.2012 - 04.2013
Bachelor of Arts - Marketing
Saint Michael's College
High School Diploma -
Walpole High School