Liz Moraites
New Haven,CT
Summary
Experienced with advising comprehensive brand strategies that resonate with target audiences. Utilizes consumer insights and market trends to position brands effectively in competitive markets. Knowledge of cross-functional team collaboration and project management to deliver consistent brand messaging.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Director of Qualitative Research
The Social Wire
06.2025 - Current
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
Insights Manager
Behaviorally
02.2025 - 06.2025
- Responsible for overseeing research team to ensure deliverables meet client objectives and company standards
- Led client calls about research initiatives and product suite offerings
- Put together marketing materials for client outreach programs
- Highlighted inefficiencies in processes and align with team on actionable solutions
CEO, Qualitative Research Specialist
Lumora Consulting LLC
05.2024 - Current
- Conduct qualitative market research projects that inform brand strategy through competitive analysis, concept testing, pricing research, ads & messaging testing, UX research and more!
- Recent Projects:
- 3 Gen AI research - exploration and UX research
- 7 user experience research projects around improving navigability and discoverability of key features on social media app
- Customer journey for popular CPG company
Project Manager & Client Services
BI Studio
01.2024 - 05.2024
- Led cross-functional teams to deliver web development services, ensuring seamless collaboration across departments by developing and socializing clear timelines, expectations, and regular communication to highlight and resolve potential blockers
- Account manager for 5 large ad-hoc clients along with 15 SLA clients, hosting regular client touchbase calls to uncover new goals for their website
- Conducted analysis on for resource optimization using QuickBooks Online to guide decision-making, scoping, and business strategy
Associate Director, Custom Research
MarketCast
03.2022 - 07.2023
- Led the execution of 300 participant interviews across two Instagram Rolling Research tracks, delving deep into user experience
- Synthesized over 200 hours of interview data per week, turning complex findings into actionable recommendations to enhance product navigability, positioning, and concept comprehension to increase adoption
- Collaborated with clients and stakeholders to define weekly research goals then presented findings on a bi-weekly basis
- Insights guided strategic decision-making and drove product success (e.g., simultaneously posting on IG and FB, Channels on IG)
- Oversaw and mentored a team of analysts, fostering a collaborative environment and openness to discuss goals, wins, potential risks, and blockers
- Collaborated with production and marketing teams on the development and QA of products
- Formally known as Bartlett Interactive
Project Director II
Touchstone Research
12.2017 - 02.2022
- Managed media and tech research projects through the entire life-cycle
- Developed project timelines, oversaw progress, and championed our team to meet deadlines. Ensured expectations were clearly set and outlined by keeping internal Asana projects updated to reflect all changes in real-time
- Successfully onboarded and managed 7 insight communities, while managing up to 5 ad-hoc projects concurrently
- Led and synthesized research findings for products including, but not limited to: Facebook Messenger, Disney Now app, ESPN+ Streaming, Google AI products, Meta Reality Labs, Nickelodeon games, and Mattel CPG and Brand Research.
- Projects uncovered product market fit, journey mapping, brand alignment, and recommendations for emerging features and products
- Crafted proposals, screener documents, questionnaires, and discussion guides by collaborating with clients to nail down their key research objectives
- Managed vendor (sample companies, contractors, freelancers) communication, deliverable, and payment
- Started as 1 of 2 on the qualitative team and assisted in the expansion of the team to 10 members through developing training processes and acted as a POC for newbie’s questions and concerns
- Promoted 3 times
Research Assistant
Global Treks & Adventures
03.2015 - 12.2015
- Sailed with a group of undergraduates through Vieques and Culebra to conduct research culture on the U.S. military presence on the islands
- Resulted in a publication: Moraites, E. (2016.) Navy Presence. In a Field Guide to the Spanish Virgin Islands (pp. 33-40). CreateSpace.
Education
B.A. - Anthropology
Montclair State University
Skills
- Research Management
- Vendor Management
- Strategic Planning
- Data Analysis
- Client and Stakeholder Relationships
- Cross-Functional Collaboration
- Team Leader
- Resource Management
- Voice-of-Customer
- Project Scheduling
Certification
- RIVA Fundamentals of Moderation | Rockwell, MD
- Fundamentals of Marketing Analytics | Semrush
Timeline
Director of Qualitative Research
The Social Wire
06.2025 - Current
Insights Manager
Behaviorally
02.2025 - 06.2025
CEO, Qualitative Research Specialist
Lumora Consulting LLC
05.2024 - Current
Project Manager & Client Services
BI Studio
01.2024 - 05.2024
Associate Director, Custom Research
MarketCast
03.2022 - 07.2023
Project Director II
Touchstone Research
12.2017 - 02.2022
Research Assistant
Global Treks & Adventures
03.2015 - 12.2015
B.A. - Anthropology
Montclair State University
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