Liz Nieman
Lansing,KS
Summary
Results-oriented Social Media Manager with expertise in content strategy and SEO optimization. Skilled in cross-platform campaign management and analytics, driving audience engagement and brand loyalty. Strong background in creating compelling visual content and interpreting performance metrics to enhance online presence.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Social Media Manager
First Media
Hollywood, CA
04.2024 - 07.2025
- Developed Pinterest-centric content strategies for 3+ brands in food and beauty, boosting engagement by 30% and reinforcing brand voice.
- Developed and executed a Pinterest affiliate marketing strategy, boosting engagement and revenue.
- Created, scheduled, and managed content calendars, ensuring alignment with editorial priorities and seasonal trends to achieve growth goals.
- Assistant manage content scheduling and community engagement for social media platforms, enhancing audience interaction across TikTok, Instagram, and Facebook.
- Wrote all platform copy, tailoring tone and messaging to specific campaigns and audiences.
- Conducted Pinterest keyword research to drive SEO-friendly, discoverable content.
- Analyzed performance metrics, reported on KPIs, and made data-driven recommendations to improve results.
- Monitored community engagement, responding to comments and fostering brand loyalty through active interaction.
- Collaborated with editorial, design, and production teams to deliver cohesive campaigns.
- Designed graphics and visual assets for Instagram Stories and Pinterest.
Social Media Manager - Pinterest
High-Traffic Food Blog
01.2017 - 01.2024
- Grew Pinterest presence to 138M+ annual audience reach and an average of 3.5M daily impressions.
- Increased impressions by 65% and saves by 129% year-over-year for multiple brands.
- Designed and published high-performing pins that consistently increased engagement and clickthrough rates.
- Planned and managed content calendar aligned with seasonal trends and audience behaviors.
- Conducted SEO keyword research and analyzed trend insights to enhance discoverability and reach.
- Crafted optimized copy for Pinterest titles and descriptions to drive engagement.
Influencer & Content Creator
Lifestyle Blog
01.2010 - 01.2024
- Founded and grew a lifestyle blog to 1M+ monthly views, supported by a highly engaged audience: Facebook (100K), Instagram (10K), Pinterest (125K).
- Partnered with national brands to produce sponsored campaigns, demonstrating ROI through performance reporting.
- Developed long-term relationships with brands by delivering creative, data-driven content strategies.
- Produced end-to-end content including editorial planning, SEO optimization, copywriting, design, and analytics tools. Quickly adapting to a new and changing digital landscape.
Social Media Assistant
High-Traffic Kids Activity Blog
01.2010 - 01.2019
- Designed original Pinterest graphics and refreshed archival content to extend reach and performance.
- Wrote and edited SEO-friendly articles tailored to audience interests and brand voice.
- Created viral Facebook memes and graphics to boost engagement and shares.
Education
High School Diploma -
Chanute High School
Chanute01.2002
Some College (No Degree) - English Literature
KCKCC
Kansas City, KSSkills
- Content planning and strategy
- Cross-platform campaign management
- Search engine optimization (SEO)
- Social media marketing
- Video editing and production
- Analytics and insights
- Copywriting and content creation
- Visual design and branding
- Project management tools
- Collaboration and communication tools
Accomplishments
- Grew Pinterest monthly views by 5M in under one year through strategic content planning and optimization.
- Increased impressions by 65% and saves by 129% year-over-year for multiple brands.
- Proactively identified and deactivated a misfiring ad campaign, saving $2,000 per day in ad spend.
- Built and managed a lifestyle blog to 1M+ monthly views, with an engaged audience across Pinterest, Instagram, and Facebook.
Certification
Affiliate and Partnerships Industry - Expert
Timeline
Social Media Manager
First Media
04.2024 - 07.2025
Social Media Manager - Pinterest
High-Traffic Food Blog
01.2017 - 01.2024
Influencer & Content Creator
Lifestyle Blog
01.2010 - 01.2024
Social Media Assistant
High-Traffic Kids Activity Blog
01.2010 - 01.2019
High School Diploma -
Chanute High School
Some College (No Degree) - English Literature
KCKCC