Liz Perkins

Cross-Departmental Operations Management: Serve as a central point of communication between production and business operations, ensuring alignment between revenue generation and operational processes and initiatives

Foster Data-Driven Culture: Develop key reports and dashboards used across the business for individual performance tracking, team metrics, and leadership decision-making. Established regular data review cadences to support business growth, client retention, and operational optimization. Led efforts to improve data literacy and comfort with metrics throughout the organization.

Budget Planning and Resource Allocation: Lead annual planning, budgeting, and resource allocation for data and marketing departments, ensuring goals align with business and sales strategy.

Integrated Sales & Marketing Systems: Developed and implemented integrations between CRM and marketing software to synchronize marketing efforts with sales efforts, enabling seamless communication, improved efficiency and lead tracking.

Agile Methodology: Adopted Agile methodologies to streamline project management, improving cross-team collaboration and delivery of strategic initiatives.

Scalability Initiatives: Continuously adapted processes for business growth, supporting FTS’s geographic expansion and introduction of new divisions and service offerings

Built Robust Data Infrastructure: Led the end-to-end build-out of FTS's data infrastructure, from selecting software (Snowflake, Tableau) to designing data flow and architecture. Developed the logic to process, join, and organize data from CRM/ATS and other sources into Snowflake. Established a structure of schemas and tables that ensured seamless data flow into Tableau for real-time reporting.

Built & Scaled Data and Marketing Teams: Recruited and developed team members, ensuring alignment with departmental goals. Focused on equipping teams with the right skill sets for immediate impact while also considering long-term scalability for both the data and marketing functions.

Streamlined CRM & ATS Processes: Redesigned workflows to capture critical sales and recruiting data while maintaining team efficiency, ensuring data accuracy without burdening the sales process.

Laid Foundational and Strategic Groundwork: Established the initial frameworks and strategies for the development of both the data and marketing departments. Set the foundation for infrastructure build-out, including data categorization, reporting schemas, and marketing content repositories.

Initial Infrastructure Build-Out: Implemented initial data and software infrastructure, identifying the need for a cohesive data flow and marketing systems that would eventually scale across departments.

• Enhance client’s data strategy and find actionable insights to help transform client’s business and drive success
• Design, manage and deliver in-depth client analyses such as customer profiling, segmentation and predictive modeling

• Elevate client’s sales, ROI and profits by leveraging data and presenting actionable insights
• Collaborate with business leaders to identify KPIs and create operational dashboards utilizing Tableau
• Continually exploring and analyzing data to identify opportunities and trends
• Communicate complex results discovered in data in a simplified manner to allow for informed business decisions