Liz Pfab
Charlotte
Summary
- Dynamic and highly organized, experienced professional in operations and marketing with 10+ years of experience providing comprehensive administrative support to top-level executives.
- Proven ability to manage complex calendars, coordinate travel, handle confidential information, and streamline office operations.
- Adept at communication, time management, and problem-solving, with a strong focus on optimizing executive productivity.
- Committed to ensuring smooth business operations by anticipating needs, prioritizing tasks, and delivering exceptional service.
Overview
16
16
years of professional experience
Work History
Agent/Owner
Pfab Realty
Charlotte
03.2021 - Current
Agent
Keller Williams Real
Charlotte
12.2017 - 03.2021
Brokerage Coordinator
JLL
Miami
10.2015 - 09.2017
- Create, modify, and maintain marketing pieces, proposal and presentations to prospects and/or clients using various design software (In Design, Photoshop, Illustrator, etc.) for Managing Directors and top Brokers
- Routinely update various public and internal databases on property listings, ensuring the information is current and accurate
- Responsible for property mailings, email marketing and commission invoices
- Have direct contact with Brokers representing prospects to request updates
- Support the team in utilizing Outlook, CRM / Sales Lite and other, data entry and maintenance for the purposes of direct marketing and client relationship development
- Provide industry-related news, as needed, partnering with research department
- Coordinate/manage mailings- partner with marketing department and/or external vendor as needed
- Create mass email campaigns via Exact Target, CRM, etc
- Manage process of distribution, list updates and activity reporting
- Active liaison with marketing department assisting in the creation of proposals and client deliverables
- Assist team with preparing and updating client-specific reports
- Assist and participate as needed for industry functions or client events
- Work with appropriate contact to maintain intranet/extranet sites for client and property purposes
Operations Administrator
CBRE
Miami
12.2014 - 10.2015
- Gather information from the Research Department to prepare and maintain monthly sales reports for the Managing Director
- Maintain the Salesforce account for Asset Services, Leasing and Capital Market for the Florida market
- Gather weekly updates from Brokers and Directors in all Florida markets to track the progress of leads and hot pursuits
- Gather and file Offering Memorandums in the market database
- Work with Marketing and Directors preparing and editing proposal and pitch material
- Maintain and edit the Client Market Share database to track potential opportunities for business
- Prepare and edit Management Agreements for Directors
- Maintain and edit the Client Contact List for the market, gathering information from Directors and staff identifying
- Research information on assets to prepare the market's Strategic Accounts for the Client Care and Development program
- Ran daily Costar reports for Directors to prepare for pitches and pursuits
Executive Assistant/Operations Coordinator
Park Street Companies
Miami
05.2013 - 12.2014
- Provided administrative and business support to the CEO and other members of the Executive Management team
- Maintained prompt communication with clients through email and over the phone
- Planned and budgeted all Corporate gatherings and events
- Worked extensively with Salesforce by inputting and tracking new leads and sending out periodic email blasts to all contacts within the system for marketing purposes
- Managed website inquiries from new leads by responding with questions attempting to gain knowledge about potential clients back office needs
- Managed the initial onboarding of newly signed clients by initiating the setup of Quickbooks, the online platforms and marketing tools
- Managed the onboarding of new hires by ordering them all licenses and computer software, creating and gathering new employee packets, distributing appropriate forms and setting up their work station
Executive Assistant/Operations Coordinator
South Beach Vacation Rentals
Miami
08.2012 - 04.2013
- Provided administrative and business support to the CEO and other members of the Executive Management Team
- Acted as a liaison between CEO, Sales Associates and Operations Department
- Maintained prompt communication with clients through email and over the phone
- Managed an advanced booking and lead system to track leads from start to end
- Inputted condo inventory on a daily basis to our booking system and website
- Managed two interns on a daily basis making sure they are completing assignments correctly
- Tracked, generated and closed leads that came in through listings on various vacation rental websites
- Handled all hospitality issues that arise with clients and booked when the owner is unreachable
Executive Assistant
United Brokers Ltd
Wilmington
12.2010 - 06.2012
- Prepared and analyzed sales reports to the CEO
- Created and maintained extensive Excel Spreadsheets to organize client information
- Established good standing relationships with Inspectors, Mortgage Brokers, Appraisers, Real Estate Attorneys, Buyers and Sellers
- Processed daily orders, sending out forms packages from the appropriate Multiple Listing Service (MLS)
- Imputed listings in several MLS across three states while making price, status, and description changes
- Prepared necessary real estate contracts for President
- Created mailed or emailed any marketing tools required by supervisor to increase sales
- Participated in the organization and planning of all networking events for the company from start to finish
- Worked with various Web Designers to update both back end and front end of company websites
Intensive-In-Home Therapist
Circle of Courage Ultimate Support Services
Wilmington
07.2009 - 12.2010
Education
Bachelor of Arts - Psychology
University of North Carolina At Wilmington
Wilmington, NCSkills
- Marketing strategy
- Articulate and well-spoken
- Business correspondence
- Schedule & calendar planning
- Client relationship management
- Event planning
- Staff management
- Process improvements
- Project planning
- Conflict management
Timeline
Agent/Owner
Pfab Realty
03.2021 - Current
Agent
Keller Williams Real
12.2017 - 03.2021
Brokerage Coordinator
JLL
10.2015 - 09.2017
Operations Administrator
CBRE
12.2014 - 10.2015
Executive Assistant/Operations Coordinator
Park Street Companies
05.2013 - 12.2014
Executive Assistant/Operations Coordinator
South Beach Vacation Rentals
08.2012 - 04.2013
Executive Assistant
United Brokers Ltd
12.2010 - 06.2012
Intensive-In-Home Therapist
Circle of Courage Ultimate Support Services
07.2009 - 12.2010
Bachelor of Arts - Psychology
University of North Carolina At Wilmington
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