Liz Ross
Burlington,IA
Summary
Dedicated [Industry] professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. [Job Title] with marketing and communication qualifications and extensive practical experience in [Area of expertise]. Demonstrated success delivering highly effective marketing campaigns that produce tangible and measurable outcomes with limited budget expenditures. Proficient in website content management systems and desktop publishing applications to design and create graphics, publications and collateral.
Overview
21
21
years of professional experience
Work History
Vice President Chief Retail Banking Officer
Two Rivers Bank & Trust
07.2012 - Current
- Maintained friendly and professional customer interactions.
- Counted, verified and handled bank deposits and armored car transactions.
- Executed wire transfers, stop payments and account transfers.
- Handled various accounting transactions.
- Onboarded new employees with training and new hire documentation.
- Maximized performance by monitoring daily activities and mentoring team members.
- Evaluated employees' strengths and assigned tasks based upon experience and training.
- Delivered feedback to decision-makers regarding employee performance and training needs.
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
- Assumed ownership over team productivity and managed work flow to meet or exceed quality service goals.
- Assessed customer personal banking and credit card needs and integrated marketing promotions and programs in customer conversations.
- Created innovative business development strategies and maximized branch revenues, sales and customer satisfaction while minimizing operating losses.
- Developed and executed branch business plan to maximize business growth and achieve customer retention and acquisition objectives.
- Provided leadership and direction to grow team portfolio and increase revenue.
- Developed product documentation to communicate and align key components of upcoming features and products to internal teams.
- Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
- Championed customer experience through expert analyzation and communication.
- Set goals, formalized policies and enforced operational standards to maximize team performance and keep project on-task to achieve [Type] targets.
- Supported marketing teams, creating, deploying and optimizing campaigns for [Industry] clients.
- Coached leaders in important skills underpinning current leadership and [Type] management goals.
- Monitored sales team performance, analyzed sales data and reported information to area managers.
- Identified appropriate marketing channels and target customers for campaigns.
- Developed campaigns and specific marketing strategies for clients.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Directed full-cycle marketing and advertising strategies.
Regional Operations Manager
Flagstar Bank, FSB
06.2000 - 09.2010
- Enhanced regional branch performance by implementing proven management processes to increase revenue.
- Set, enforced and optimized internal policies to maintain responsiveness to demands.
- Developed processes to save on costs and prevent losses.
- Traveled to over [Number] locations per week to manage each store and perform reviews of individual managers and employees.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Identified control gaps in processes, procedures and systems through in-depth research and assessment and suggested methods for improvement.
- Participated in interviews, performed observations and evaluated pertinent information to supplement audit findings.
- Established internal control systems by updating audit programs.
- Reviewed accounts, resolved coding areas and tracked recurring expenses for accrual entry.
- Identified management control weaknesses and provided value added suggestions for remediation.
Education
Bachelor of Arts - Journalism, Public Relations
Indiana University - Purdue University Indianapolis
Indianapolis, IN09.2005
Skills
- Growth Portfolios
- Retail Objectives
- Bank Product Sales
- Retail Management
- Retail Industry Knowledge
- Branch Operations
- Team Cooperation
- Project Management
- Sales and Marketing
- Strategic Planning
- Key Performance Indicators (KPI)
- Coaching and Mentoring
- E-Commerce Strategy
Timeline
Vice President Chief Retail Banking Officer
Two Rivers Bank & Trust
07.2012 - Current
Regional Operations Manager
Flagstar Bank, FSB
06.2000 - 09.2010
Bachelor of Arts - Journalism, Public Relations
Indiana University - Purdue University Indianapolis
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