Liz Selig
Overview
15
15
years of professional experience
Work History
Executive Director, KNOWAutism Foundation
05.2023 - 05.2024
- Selected and recognized as the Children with Disabilities Advocate of the Year by Children at Risk for exemplary advocacy efforts
- Created impactful programs such as sensory-friendly parks and special needs registries, and a referral partnership with Family-to-Family Network which enhanced community support and engagement
- Planned and managed special fundraising events and social media campaigns, increasing community outreach and donations through strategic relationships to enhance the mission and raise funds, including partnerships with Harry Winston, Christian Louboutin, and Urban Rocks
- Secured opportunity with Spec’s Wine, Spirits and Foods for KNOWAutism to be one of their charities of the month which yielded $34,000 in new revenue
- Increased media coverage threefold, serving as the primary spokesperson to constituents and the public
- Developed comprehensive quality measurements for programs, including formal processes to evaluate financial assistance applications and a formal process to distribute of those funds to more than 70 families during my tenure
- Created and managed a robust donor portfolio, increasing donor engagement and contributions by 12%
- Supported Board and committee activities with resource materials, reports, and strategic guidance
- Implemented strategies to ensure strong board engagement and identified talent for committees, expanding volunteer involvement
- Developed resources and identified cost-saving opportunities to ensure the organization's financial health
- Maintained fiscal integrity by developing and operating within the annual budget, submitting annual budgets and quarterly financial statements to the Board
- Identified and resolved significant organizational liabilities, including potential legal exposures, inadequate insurance coverage, and compliance gaps, and took decisive action to resolve these issues
- Identified gift prospects and prepared accurate grant reports, drafted and edited proposals, grant applications, and acknowledgment letters
- Directed the Annual Gala, negotiated vendor contracts, included autistic individuals and organizations as a part of the event, and managed marketing efforts.
Consultant - Events, Marketing, Fundraising, Advocacy
01.2017 - 01.2023
- Created and hosted the 'Music Knows No Boundaries' fundraising concert, raising funds for caregivers and parents of children on the autism spectrum
- Increased donations by 346% YOY and sponsorship commitments by 200% YOY
- Implemented public safety initiatives including special needs registries for first responders and facilitated training programs, enhancing community safety and awareness
- Advocated for and facilitated certification of sensory-inclusive first responders and businesses, promoting accessibility and inclusion
- Created workforce support programs by pairing employers with autistic job candidates and supported parents in identifying job opportunities for their children.
Second Vice President, Marketing - Northern Trust
07.2019 - 09.2020
- Surpassed local annual revenue goals by 4.3% and new business goals by 32.2%
- Developed and executed multi-channel marketing plan, resulting in an 8% increase in leads by using segmented messaging, A/B testing, client tracking, behavior-based prospecting, and tools such as WebEx, ON24, Salesforce, and Marketo leads and the highest level of social media engagement globally within the organization
- Conducted needs assessments and established metrics dashboard synergizing data from multiple platforms
- Leveraged pandemic communications to enter new markets and adjusted local marketing plans to accommodate the new paradigm
- Established a social media presence and program for the Houston market from 2019-2020 that quickly became the second-highest level of engagement across the organization globally
- Crafted social media 'best practices' which served as a playbook for other markets
- Achieved 100% participation in internal company-wide philanthropic program, through volunteerism and giving
- Served as public relations expert for the West Region and liaison with headquarters in Chicago.
Marketing Consultant - Self-employed
01.2016 - 01.2019
- Provided marketing assessments and support, emphasizing strategy evaluation, competitive analysis, and program development
- Executed brand messaging in alignment with overall marketing strategies to increase sales and reputation
- Specialized in positioning for local, hyper-local, and regional footprints, working with affiliates to enhance market presence.
Sr Community Relations & Marketing Manager, VP - Bank of Texas/BOK Financial Corp.
02.2015 - 06.2016
- Increased media coverage by 150% YOY and positioned subject matter experts effectively
- Increased senior management placement on non-profit boards by 42%
- Established partnership with Children’s Museum of Houston and created the first special needs financial planning seminar which generated $1 MM+ in earned media, 27 new client appointments were scheduled following just the first two weeks post event and generated over $200,000 in new revenue
- Grew volunteer hours by 212% and financial contributions to local non-profits by 59%.
Vice President, Marketing - First Service Credit Union
01.2014 - 02.2015
- Increased loans by 10.14% and shares by 1.4%
- Directed a metrics-based marketing strategy, including multi-channel messaging and media placement.
Executive Director, Marketing & Branding - University of Houston
12.2008 - 08.2013
- Developed and executed a strategic marketing plan, increasing brand awareness and alumni satisfaction
- Contributed to fundraising $110M in FY 2012 and $116M in FY 2013
- Established a digital strategy, including the first social media team, and increased response rates and social media engagement significantly.
Associate Vice President, Marketing & Branding - Temple University
01.2013
- Supported communication efforts for a comprehensive international marketing strategy, increasing alumni engagement and donor contributions.
Education
Executive MBA -
University of Houston
Bachelor of Arts, Corporate Communications -
Southern Methodist University
Timeline
Executive Director, KNOWAutism Foundation
05.2023 - 05.2024
Second Vice President, Marketing - Northern Trust
07.2019 - 09.2020
Consultant - Events, Marketing, Fundraising, Advocacy
01.2017 - 01.2023
Marketing Consultant - Self-employed
01.2016 - 01.2019
Sr Community Relations & Marketing Manager, VP - Bank of Texas/BOK Financial Corp.
02.2015 - 06.2016
Vice President, Marketing - First Service Credit Union
01.2014 - 02.2015
Associate Vice President, Marketing & Branding - Temple University
01.2013
Executive Director, Marketing & Branding - University of Houston
12.2008 - 08.2013
Executive MBA -
University of Houston
Bachelor of Arts, Corporate Communications -
Southern Methodist University