Summary
Overview
Work History
Education
Skills
Professional Development
Languages
Timeline
Generic

Liz Vilchez

Las Vegas,NV

Summary

A dynamic and results-oriented business professional with over a decade of experience in marketing and sales. Demonstrates proven expertise in developing innovative strategies that drive sales growth, enhance customer engagement, and increase brand visibility. Adept at building strong client relationships through exceptional communication, leveraging a bilingual (English and Spanish) background.

Overview

21
21
years of professional experience

Work History

Masseuse Therapist

Independent Work
03.2019 - Current
  • Keep accurate and confidential records of clients' progress, treatment plans, and feedback to track improvements and adjust techniques as necessary
  • make keen observations to assess clients' conditions and adapt treatments accordingly
  • Built strong rapport with clients, fostering trust and open communication for effective therapy sessions.
  • Educate clients on the benefits of massage therapy and other wellness services offered and promote these services to encourage regular visits
  • Establish clear boundaries with clients, maintaining ethical practice standards while preserving the therapeutic relationship.

Consulting and Direct Sales Team Lead

MaryKay Cosmetics
06.2015 - 01.2019
  • Developed strategic marketing campaigns to enhance brand visibility and drive customer engagement
  • Collaborated with cross-functional teams to create powerful marketing materials, including digital content/brochures
  • Conducted market research and competitive analysis to identify growth opportunities and refine marketing strategies
  • Managed social media accounts, resulting in a 30% increase in followers and improved online engagement
  • Expanded sales revenues by identifying opportunities and executing customized marketing plans.

Chief Executive Officer

Video Pub & Karaoke Bar
09.2009 - 01.2014
  • Developed and executed creative marketing strategies to promote karaoke and video pub, resulting in an impressive 13% increase in monthly sales
  • Established foundational processes for business operations.
  • Leveraged digital marketing channels, including social media (e.g., Facebook, Instagram), email marketing, and online advertising, to reach a broader audience and engage customers effectively
  • Conducted market research and competitor analysis to identify trends and opportunities, informing marketing campaigns and pricing strategies
  • Collaborated with local businesses and influencers to establish partnerships and cross-promotional opportunities, expanding the pub's reach


Consulting and Marketing Director

TDS Global Solutions
08.2003 - 01.2009
  • Contributed to product development & positioning, ensuring alignment with target audience needs and market trends
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Assisted in creation/execution of influencer partnerships, effectively reaching wider audience & driving conversions
  • Monitored industry trends & emerging technologies to suggest innovative marketing approaches & stay ahead

Education

Bachelor of Business Administration-Marketing -

University of Nevada
Las Vegas, NV
05.2025

Associates Degree of Business -

College of Southern Nevada
Las Vegas, NV
05.2023

Skills

  • Brand Management
  • Market Research
  • Sales Presentations
  • Quality management
  • Bilingual (Spanish and English)
  • Stress relief massage
  • Massage therapy

Professional Development

Personal Development Program, John Maxwell Team, Las Vegas, NV, 09/22, leadership, communication, coaching skills

Languages

Spanish
Native or Bilingual
English
Full Professional

Timeline

Masseuse Therapist

Independent Work
03.2019 - Current

Consulting and Direct Sales Team Lead

MaryKay Cosmetics
06.2015 - 01.2019

Chief Executive Officer

Video Pub & Karaoke Bar
09.2009 - 01.2014

Consulting and Marketing Director

TDS Global Solutions
08.2003 - 01.2009

Bachelor of Business Administration-Marketing -

University of Nevada

Associates Degree of Business -

College of Southern Nevada

Similar Profiles

CREATE PROFILE
Liz Vilchez