Liza A. Schwartz

Engaged cross-functional teams to prioritize change processes and fuel the growth of 20 eyewear brands, increasing wholesale revenue by 10x to $2.5M across ecommerce, travel retail, subscription, and specialty stores.

• E-commerce Optimization: Revamped website experience using keyword optimization, branded marketing, and targeted advertising to improve search visibility (SEO) and conversion with a focus on Amazon 1P; launched Walmart 3P.
• Business Development: Worked closely with Amazon Vendor Manager to drive the business to 100,000 units. Implemented strategic initiatives that resulted in $500,000 in new, higher-margin business including FabFitFun and QVC.
• Operational Efficiency: Streamlined workflows and improved efficiency with a 70% SKU reduction to enhance order fulfillment. Automated warehouse processes, which led to an 18% reduction in chargebacks and shortage claims.
• Data-Driven Decision Making: Developed analytics and performance metrics to consistently review and optimize product mix, inventory procurement, pricing strategies, and return on investment (ROI).

Developed and implemented effective strategies, leading sales team to achieve sales targets. Empowered sales, brand, marketing, planning, and creative teams to protect GUESS and Gc $22M watch business and improve profits by +10% with a $2M marketing budget.

• Client Relationship Management: Established strong client relationships, negotiated agreements, analyzed performance, and enhanced customer loyalty, addressing concerns promptly and providing recommendations for accounts to promote brand awareness, business growth and retention.
• Macy's Turnaround: Reversed a negative sales trend at the #1 account by 15% YoY with strategic programs, product launches, improved store placement, streamlined assortment, and higher average unit retails.
• Digital Channel Growth: Reallocated resources from department stores to build a successful digital channel, growing Amazon to the #2 account with a 15% YoY ROI. Oversaw the creation of digital content and a branded online store.
• Cruise Business Growth: Grew the cruise business by 15-30% YoY. Spearheaded a JLO shopping event activation onboard cruise ships. Developed innovative training tools for global audiences.
• Cross-Functional Collaboration: Worked effectively with marketing, product development, and planning teams to ensure seamless customer experiences, brand consistency, and inventory management.
• Sales Team Leadership: Hired, trained, and developed, sales team, cultivating a positive team culture with individual coaching to foster retention.
• Sales Process Improvement: Championed the use of sales tools and technology to increase productivity. Analyzed data and industry trends, adjusting to competitive strategies and improving performance in the marketplace. Created reports and presentations, including quarterly business overviews for the CEO.
• Product Expertise & Development: Conducting product presentations to C-suite level executives and provided insights to product development teams to ensure alignment with customer needs.

Energized sales, marketing, and planning teams to double the volume of GUESS watch brands to $50M with a $10M marketing budget, achieving consistent YoY growth during several mergers.

• Digital Channel Growth: Spearheaded the launch of digital channels, generating $5.5M in top-line revenue at Amazon 1P. Reduced unauthorized sellers by 90% through channel cleansing best practices.
• Brand Positioning & Growth: Positioned brands to #2 at Macy's through strategic product selection, pricing, and marketing. Grew GUESS Retail by 22% YoY while managing a complex licensor relationship.
• Sales & Marketing Strategy: Developed and implemented effective sales strategies, leading to increased corporate sales. Created innovative marketing campaigns to boost engagement and brand exposure.
• Operational Efficiency & Process Improvement: Streamlined sales processes, reducing administrative tasks and increasing productivity. Improved inventory productivity through streamlined assortments. Negotiated for better allowances, OTB, advertising, and real estate. Contributed to the creation of a planning team.
• Team Leadership & Management: Managed high-performing sales teams, fostering professional growth and achieving team goals. Identified, hired, and trained qualified staff.
• Client Relationship Management: Established strong client relationships, leading to enhanced customer satisfaction and loyalty. Resolved issues with high-profile customers. Managed accounts to retain relationships and grow share of business.
• Merchandising Strategies: Created innovative merchandising guidelines implemented at 1,000 stores globally. Presented new product launches and global marketing campaigns to international clients at Baselworld Watch and Jewelry exhibit, and at annual merchandising training seminars with 150 - 200 attendees.
• Market Analysis & Business Development: Planned and directed quarterly budgets and presentations to the senior team. Analyzed market trends to identify new business opportunities. Utilized data analysis to refine product offerings, pricing, and merchandising.
• Cross-Functional Collaboration: Liaised with sales, marketing, advertising, planning and management teams for aligned brand objectives and continuous improvement .

• Led northeast team of 5 to drive the growth of watch category for GUESS by +$2M in wholesale shipments at Macy's, Bloomingdales, Lord & Taylor, Hecht's, Filenes, and Bon Ton
• Partnered with retailers for OTB, advertising, and improved real estate
• Leveraged personalized engraving events and bridal party gifts for plus revenue
• Pioneered catalog business +$2M at Spiegel, Fingerhut, and Popular Club
• Launched Reebok with New York Yankees personal appearances

• Launched watch category for Fossil with $5.5M in wholesale shipments
• Negotiated with retailers for OTB, increased footprint, and improved advertising
• Directed quarterly May Corporate meetings to present strategic direction to the senior team

• Grew fashion watch category to $60M, +12% YOY, analyzing data and directing assortment recommendations to buyers across all divisions
• Developed exclusive key items in luggage and silverware, growing private label business to $11M, +30% YOY
• Negotiated with vendors for product, pricing, advertising, and markdowns
• Coordinated national advertising campaigns

• Launched career as a department manager with a team of 15 in tabletop, bridal registry, and trim-atree and retail sales of $1.2M
• Promoted to the assistant buyer for small appliances and managed $30M category during buyer's medical leave
• Promoted to group manager for a team of 60 managers and sales associates across home and apparel with retail sales of $11M