Liza Castles-Machtolff
Summary
Dedicated Aesthetic professional for over twenty years with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
20
20
years of professional experience
Work History
Owner & Operator
Liza Machtolff Skincare
01.2004 - Current
- Introduced the Aesthetic Industry to Oklahoma!
- Developed and maintained strong relationships with patients, resulting in repeat business and referrals.
- Consulted with each and every patient to develop a treatment plan, as well as a product protocol to achieve his or her skin care goals.
- Developed and maintained strong relationships with patients, resulting in repeat business and referrals.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
- Implemented marketing strategies to increase brand awareness and attract new patients.
Training Executive
ZO Skin Health
12.2022 - 09.2023
- Maintained excellent relationships and customer service with existing accounts.
- Partnered with Account Executive to target accounts with growth potential to further develop staff knowledge of products and treatments.
- Enhanced account productivity by implementing interactive and engaging training sessions.
- Developed tailored training modules for various departments, resulting in improved overall performance.
Business Development Manager
Image Skincare
12.2016 - 08.2021
- Increased account base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Facilitated training sessions for new accounts, as well as monthly and quarterly trainings for existing accounts.
- Developed customized solutions for accounts based on a deep understanding of their unique challenges.
- Strategized quarterly marketing plans with account owners individually to increase sell through of product.
- Implemented product and treatment focused customer events to boost sales and patient population.
Laser Technician
Laser Partners Of Texas And Oklahoma
12.2009 - 01.2013
- Examined and analyzed patients' skin to evaluate skin conditions and provide skin care recommendations.
- Treated patients for multiple derms and plastics.
- Increased patient satisfaction by providing expert advice on laser applications and optimization techniques.
- Customized facial and body treatments to craft personalized sessions and recommended home care regimen to achieve desired results.
- Maintained a safe work environment by adhering to industry standards and implementing safety protocols.
- Worked with medical staff to develop and maintain post-treatment skin care regimens.
- Troubleshot malfunctions in real-time, minimizing delays during critical operations.
Education
Board Certified Aesthetician
State Of Oklahoma2004
Licensed Medical Aesthetician
Medical Aesthetics Association, Dr. James Fulton2007
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Skills
- Sales Leadership
- Partnership Development
- Customer Service
- Strategic Planning
- Financial Management
- Goal Setting
REFERENCES
Loren James, Capital Sales Manager @ Hydrafacial
405.812.3122
Tobey Simpson, Co-Founder & Managing Partner @ BEVL
405.816.6192
Ashley Rangel, Sr. Manager of Sales @ IMAGE Skincare
620.757.1003
Andy Kennedy, Professional Sales Consultant @ OBAGE
405/659/2887
Timeline
Training Executive
ZO Skin Health
12.2022 - 09.2023
Business Development Manager
Image Skincare
12.2016 - 08.2021
Laser Technician
Laser Partners Of Texas And Oklahoma
12.2009 - 01.2013
Owner & Operator
Liza Machtolff Skincare
01.2004 - Current
Board Certified Aesthetician
Licensed Medical Aesthetician
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