Liza Esquibias
Los Angeles,CA
Summary
Results-driven professional skilled in effective communication and attention to detail. Leveraged strong research skills and interview techniques to create compelling narratives in entertainment journalism, enhancing audience engagement and brand visibility.
Overview
5
5
years of professional experience
Work History
People Magazine
Writer-Reporter, TV
Los Angeles, California
05.2025 - Current
- Write approximately six articles focused on current entertainment news daily.
- Conduct interviews with celebrities and industry professionals for exclusive content
- Attend red carpets, press junkets, award shows and set visits
- Capture video content for all social media platforms
- Adapt to use of a custom CMS (content management system)
- Pitch weekly story ideas based on current trends and emerging talent
- Participate in pre-production meetings for the print magazine to determine page design and headlines
- Work closely with publicists and network with various industry professionals
News Writer
People Magazine
Los Angeles, California
04.2024 - 05.2025
Editorial Intern
People Magazine
Los Angeles, California
05.2023 - 04.2024
Currents Magazine Editor-in-Chief
Pepperdine Graphic Media
Malibu, California
04.2023 - 02.2024
- Managed a team of editors, writers, designers and photographers
- Defined audience, voice, scope and purpose of the magazine and created an editorial calendar and deadlines
- Curated story ideas based on audience trends and assigned out projects to writers
- Edited articles for clarity, grammar, accuracy and adherence to style guidelines
- Developed and implemented content strategies to engage target audiences
- Coordinated with graphic designers and photographers on layout and visual elements
- Provided feedback on article drafts before they were published
- Developed and executed publication budget, monitored expenses and managed advertisements
- Oversaw the production process from start to finish including proofreading, printing and distribution
Social Media Marketing Intern
Resilience-Informed Skills Education, Pepperdine
Malibu, California
07.2022 - 08.2023
- Developed engaging content across all social media platforms to enhance brand presence
- Assisted in creating social media calendars to ensure timely post scheduling
- Monitored audience trends to inform content strategies and engagement
- Collaborated with team members to brainstorm creative marketing campaigns and ideas
Diversity, Equity and Inclusion Editor
Pepperdine Graphic Media
Malibu, California
05.2022 - 01.2023
- Developed inclusive curriculum materials promoting diverse perspectives and experiences
- Facilitated team workshops to enhance cultural competence among staff and students
- Edited articles across all verticals for the University's weekly newspaper and daily website
- Collaborated with writers and editors to enhance content quality and consistency
Lead Producer
NewsWaves32
Malibu, California
01.2021 - 01.2023
- Lead production during live broadcasts for Malibu's only live local news show for two hour-long shows per week
- Assigned reporting and coordinated interviews
- Edited video footage for clarity and accuracy in Final Cut Pro
- Ran the channel's social media to engage audience effectively
- Analyzed ratings and viewership numbers to evaluate program reach
- Developed content strategies that aligned with audience interests and trends
- Developed extensive knowledge of current events, community issues and local contacts
DEI Research and Data Analysis Intern
Dávila Multicultural Insights
Los Angeles, California
05.2022 - 08.2022
- Supported the diversity of major brand marketing campaigns through extensive research
- Assisted in organizing promotional events and marketing product launches
- Conducted market research to identify consumer trends and preferences related to diversity, equity and inclusion
- Worked successfully with diverse group of coworkers
Education
Bachelor of Arts - Journalism
Pepperdine University
Malibu, CA05-2024
Skills
- Exceptional writing, grammar, reporting and interview skills
- Ability to multitask and meet tight deadlines, including breaking news coverage
- Experience using content management systems and web analytics tools
- Ability to write engaging headlines and SEO components for optimal audience engagement
- Strong knowledge of current events, celebrities and trending news, particularly within the entertainment industry
- Content creation across all social media platforms
- Storytelling for both digital and print media
- Ability to work collaboratively with a team
Timeline
People Magazine
Writer-Reporter, TV
05.2025 - Current
News Writer
People Magazine
04.2024 - 05.2025
Editorial Intern
People Magazine
05.2023 - 04.2024
Currents Magazine Editor-in-Chief
Pepperdine Graphic Media
04.2023 - 02.2024
Social Media Marketing Intern
Resilience-Informed Skills Education, Pepperdine
07.2022 - 08.2023
Diversity, Equity and Inclusion Editor
Pepperdine Graphic Media
05.2022 - 01.2023
DEI Research and Data Analysis Intern
Dávila Multicultural Insights
05.2022 - 08.2022
Lead Producer
NewsWaves32
01.2021 - 01.2023
Bachelor of Arts - Journalism
Pepperdine University