Liza Harper
Phoenix,AZ
Summary
An accomplished Business Development and Sales Management Professional with a proven track record at Eco Outdoor, adept in strategic business planning and growth management. Leveraged effective leadership and relationship-building skills to secure strategic partnerships, driving a 400% sales increase in the first year. Year over year growth continues steadily to achieve a 200% increase by fiscal year close.
Visionary leader with proven track record in steering organizations toward success through strategic planning and effective management. Skilled in building cohesive teams, driving innovation, and enhancing operational efficiency to achieve business objectives. Demonstrated ability to transform challenges into opportunities, resulting in significant impact on company growth and profitability.
Overview
15
15
years of professional experience
Work History
Business Development Manager
Eco Outdoor
Phoenix, AZ
04.2023 - Current
- Developed and executed strategic business plans to achieve revenue and growth targets.
- Achieved a revenue growth of over 400% in the first year.
- Cultivated strong business relationships with key stakeholders.
- Developed and implemented strategies to increase sales and market share.
- Developed short-term and long-term vision and strategy to achieve targeted sales objectives.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Participated in weekly meetings with executive leadership team members to discuss progress toward goals.
- Analyzed competitor activities to identify market opportunities.
- Coordinated with marketing team to develop promotional materials and campaigns.
- Collaborated with cross-functional teams including marketing, operations, finance.
- Generated measurable growth in market penetration with focused tactics.
- Prepared reports on sales performance metrics such as revenue growth rate, conversion rates, and lead-to-customer ratios.
- Exhibited advanced problem-solving abilities, ensuring swift resolution of challenges.
- Participated and attended industry networking events to expand network with potential clients.
Business Development Manager
Harbour
Phoenix, AZ
12.2021 - 04.2023
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Developed and executed strategic business plans to achieve revenue and growth targets.
- Met or exceeded established targets for revenue growth month over month.
- Represented the company at industry conferences, networking events, and trade shows to build brand awareness.
- Created presentations to attract new business opportunities.
- Developed short-term and long-term vision and strategy to achieve targeted sales objectives.
- Developed and implemented strategies to increase sales and market share.
- Maintained open and ongoing communication with clients to meet needs and expectations.
- Participated in weekly meetings with executive leadership team members to discuss progress toward goals.
- Expanded territory presence, resulting in a 200% sales increase.
General Manager
Design Within Reach
Scottsdale, AZ
01.2018 - 07.2020
- Managed all aspects of daily business operations, including budgeting, staffing, scheduling, inventory control, customer service, and sales.
- Recruited, trained and empowered employees to achieve key performance indicators.
- Prepared detailed reports for senior leadership outlining key performance metrics related to operational success.
- Developed and implemented operational strategies to improve efficiency, reduce costs, and maximize customer satisfaction.
- Created a positive work environment by developing team building activities that encouraged collaboration among departments.
- Delivered exceptional client experiences through hands-on leadership of associates and managers.
- Managed inventory levels and conducted corrective action planning to minimize long-term costs.
- Enhanced operational performance by developing effective business strategies, systems and procedures.
- Conducted employee evaluations to provide adequate feedback and recognize quality performance.
- Conducted regular meetings with senior management team to review progress against established objectives.
- Created schedules and monitored payroll to remain within budget.
- Tracked monthly sales to generate reports for business development planning.
- Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
- Provided excellent service and attention to customers
Regional Sales Manager
Passport Health
Scottsdale, AZ
05.2014 - 11.2017
- Developed strategies and plans for regional sales growth.
- Coached, developed and motivated team to achieve revenue goals.
- Cultivated strong professional relationships with key clients to drive long-term business development.
- Generated reports on weekly, monthly, quarterly basis detailing regional sales metrics such as revenue goals achieved or missed targets.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Developed and managed regional sales program and market operations.
- Held weekly meetings with each representative to talk one-on-one, resolve issues and provide tailored training.
- Resolved customer inquiries promptly as well as escalated issues when necessary.
Founder and Chief Operating Officer
InstaQuote
Phoenix, AZ
10.2009 - 10.2013
- Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
- Coordinated major project initiatives from planning through to execution, ensuring timely completion.
- Developed highly effective working relationships with all departments by being a positive and constructive leader.
- Optimized sales and reduced overhead costs resulting in increased profitability.
- Provided leadership, direction and guidance to department heads in support of company objectives.
- Evaluated performance by analyzing and interpreting data and metrics.
- Established plans to address productivity, operational performance and staff retention and satisfaction.
- Ensured all operations complied with legal and regulatory requirements.
- Negotiated contracts with vendors to ensure best pricing while maintaining quality standards.
- Leveraged trends in customer industries and marketplaces to shape solutions and approaches.
- Reviewed, analyzed and interpreted financial statements.
- Implemented strategic offerings to enhance company's suite of products and services.
- Fostered an environment of continuous improvement, encouraging innovation and efficiency.
- Expanded business operations through new process development and strategic planning.
- Developed and refined short- and long-term strategies to drive growth and profitability.
- Managed the daily operations of a multi-million dollar business, including budgeting, forecasting and financial analysis.
- Utilized effective communication and active listening to meet customer service standards.
- Developed performance metrics for measuring success of operations activities.
- Hired, trained, evaluated and retained high-performing, effective and diverse team embodying organizational culture.
- Led organizational development changes, enabling organization to better respond and adapt to industry and market changes.
- Supported CEO with operational insights and strategic decision-making.
Education
Some College (No Degree) - Interior Design
New York School of Interior Design
New YorkSkills
- Effective Leadership
- Prospecting
- Strategic business planning
- Growth management / Territory Development
- Business development and planning
- Building strategic partnerships
- Sales and market development
- Training and development
- Relationship building
- Strategic Growth
- Direct-to-Consumer Strategy
- Strategic Collaborations
- Customer service
- Excellent Verbal and written communication
Timeline
Business Development Manager
Eco Outdoor
04.2023 - Current
Business Development Manager
Harbour
12.2021 - 04.2023
General Manager
Design Within Reach
01.2018 - 07.2020
Regional Sales Manager
Passport Health
05.2014 - 11.2017
Founder and Chief Operating Officer
InstaQuote
10.2009 - 10.2013
Some College (No Degree) - Interior Design
New York School of Interior Design
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