LIZA D. PAPPAS
Queens,NY
Summary
Highly motivated strategist and marketing professional. Over 10+ years of proven excellence in fostering strong relationships with customers and internal stakeholders across SaaS and martech. Articulate, enthusiastic and results-oriented with demonstrated passion for cultivating partnerships and growing businesses.
Overview
17
17
years of professional experience
Work History
Sr. Customer Success Manager
Tubular Labs
New York, NY
08.2021 - Current
- Directly manages the annual renewal process from beginning to end, with net renewal rates exceeding 111%-137% in 2024.
- Takes the lead in cultivating strategic relationships across product, engineering, and professional services to creatively and promptly address client challenges.
- Organizes and conducts workshops with customers, fostering confidence in key stages such as onboarding, adoption, retention, and growth.
- Provides guidance to empower customers on best practices for GTM strategies, market research, and brand positioning.
- Actively embraces the company culture while developing and implementing new initiatives that promote inclusion.
Customer Success Manager
Fuze, Inc.
Boston, MA
04.2019 - 06.2021
- Led onboarding and educational sessions while serving as a main point of contact and business advocate throughout the customer's lifecycle.
- Partnered with Sales and Product teams to submit feedback and foster customer participation in beta testing for continued value realization.
- Drove customer escalations to resolution by engaging directly with clients. Performed Quarterly Business Reviews with Enterprise and Strategic customers.
Sr. Account Executive
Ovia Health
Boston, MA
01.2018 - 10.2018
- Achieved 100% of personal quarter quota within one month of employment.
- Top representative with the highest compliance rates and sales effectiveness.
- Exceeded required weekly sales activities by over 43%.
- Renewed marketing collateral to reduce work and increase productivity for sales team.
Sr. Media Planner
MyWebGrocer
Boston, MA
12.2016 - 12.2017
- Led high performance for $65 million in advertising budgets across ecommerce initiatives, driving down acquisition KPIs by over 67%.
- Presented first-in-class partnership recommendations to clients for innovation in lead generation.
- Confidently executed the most suitable media mix given the nature of client's business and budget.
Sr. Account Manager, Strategy
Visible Measures
New York, NY
09.2012 - 07.2016
- Fostered new and existing customer relationships as the main point of contact for all post-sale clients.
- Forged brand and agency partnerships on a global scale including Ford, Unilever, P&G, Samsung, PepsiCo, and more, resulting in winning over $8 million in media sales for 2013.
- Analyzed 10 years of proprietary online video data to create marketing materials for seasonal events.
- Developed multi-million dollar proposals and routinely presented to customers' C-level team.
Sr. Media Planner
Mindshare U. S.
New York, NY
05.2010 - 09.2012
- Produced strong online media recommendations and executed campaigns for TRESemmé's "Style Setters Series", Axe Personal Wash's "Clean Your Balls", and Dove Men + Care's "Journeys to Comfort" which won Adweek's integrated media plan of the year, 2011.
- Collaborated with Mindshare-U.S.'s Group Director to hire and train all staff for Alberto-Culver hair care brands after Unilever's $3.7 billion acquisition in September 2010.
Media Planner
Optimedia U. S.
New York, NY
06.2008 - 05.2010
- Coordinated all promotional events and out-of-home tactics for Maybelline's first official sponsorship of New York Fashion Week.
- Implemented omni-channel campaign synergies across sister brands (Garnier, Lancôme).
Education
Bachelor of Business Administration - Marketing, Advertising, Promotions
Pace University, Lubin School of Business
New York, NY06.2008
Timeline
Sr. Customer Success Manager
Tubular Labs
08.2021 - Current
Customer Success Manager
Fuze, Inc.
04.2019 - 06.2021
Sr. Account Executive
Ovia Health
01.2018 - 10.2018
Sr. Media Planner
MyWebGrocer
12.2016 - 12.2017
Sr. Account Manager, Strategy
Visible Measures
09.2012 - 07.2016
Sr. Media Planner
Mindshare U. S.
05.2010 - 09.2012
Media Planner
Optimedia U. S.
06.2008 - 05.2010
Bachelor of Business Administration - Marketing, Advertising, Promotions
Pace University, Lubin School of Business
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