Summary
Overview
Work History
Education
Skills
Key Attributes Skills
Community Service
Timeline
Generic

Lizanne Brandt

Dallas,TX

Summary

Creative Business Development leader offering 20+ years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.

Overview

24
24
years of professional experience

Work History

STRATEGIC BUSINESS DEVELOPMENT MANAGER

FOUNTAIN LIFE
04.2022 - Current

Cultivate C-Suite relationships to proliferate executive wellness & functional medicine solutions for start-up diagnostics and longevity brand

  • Create opportunities to keynote speak to targeted groups, providing education on proactive preventative care and upending symptom driven healthcare
  • Generate new business by presenting solutions of innovative tech driven wellness services that enhance health span and democratize data driven health solutions
  • Establish Fountain Life brand by developing partnerships, curating solutions for businesses through education and professional organization relationships
  • Lead strategic account creation and nurture business development

REGIONAL BUSINESS DEVELOPMENT CONSULTANT

FOUNTAIN HEALTH INSURANCE
04.2022 - 12.2023
  • Create relationships with employee benefit professionals to provide awareness of new disruptive group health solution for start-up health insurance company
  • Generate opportunities to present solutions of self and level funded captive insurance program and innovative wellness journey to insurance brokers and business leaders
  • Secure proposal opportunities and sign new business

DIRECTOR OF SPA & RECREATION

DALLAS COUNTRY CLUB
02.2012 - 04.2022
  • Provided vision, direction, and strategic leadership to health and wellness activities of large private club by working closely with leadership and board of governors to guide operational strategy.
  • Created and managed $3M annual operating budget along with entirety of operations for Fitness, Spa, Swimming Pool, and Family Recreation Programs.
  • Developed high-performing team by providing mentorship, guidance, and opportunities for professional growth. Cultivated exceptional hospitality experiences with staff of 100 employees in season; 50 staff members year-round.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations. Found tremendous satisfaction & success serving, developing, and promoting leaders.
  • Led quarterly presentations and shareholder discussions.
  • Continuously innovated to lead club industry with exceptional wellness amenities.
  • Strategized with club leaders, member focus groups, and project management professionals to develop & execute plans for construction of 46,000 sq ft $30M recreation facility.
  • Cultivated positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.

WELLNESS DIRECTOR

DALLAS COUNRY CLUB
09.2005 - 01.2012
  • Hired in final phase of 21,000 sq ft facility construction to create premier Sports Center experience for members:
  • Designed diverse range of recreational activities appealing to different age groups, encouraging regular physical activity and leading to healthier lives. Continuously improved wellness offerings to promote community and education—special events, wellness challenges, and member holiday events.
  • Evaluated program effectiveness using data analytics, adapting strategies as needed to meet client needs and maintain high-quality outcomes.
  • Established supportive atmosphere within wellness center by prioritizing open communication, empathy, and respect among staff and members.
  • Grew fitness program revenue to $1M annual
  • Expanded to offer massage therapy services, quickly growing from 4 treatment rooms ($90k annual per room) to 7 treatment rooms ($142k annual per room)
  • Multiple Sports Center renovations led to new facility construction.

CONSULTANT, FITNESS & SPA OPERATIONS

WTS INTERNATIONAL (ARCH AMENITIES GROUP)
01.2008 - 04.2010
  • Provided market analysis and operational guidance to start up facilities including design, construction, pre-opening, sales, service and management of wellness and spa facilities
  • Collaborated with leadership to assess potential markets; established goals and implemented business plans
  • Conducted market analysis, recruited talent, and developed strategies for consistent growth
  • Created SOPs, marketing, and educational resources
  • Developed assessments; provided ongoing leadership mentoring & support.

WELLNESS PROGRAMS SPECIALIST

PRESBYTERIAN HOSPITAL -FINLEY EWING CARDIOVASCULAR & FITNESS CENTER
08.2000 - 09.2005

• Created & instructed individual and group exercise plans for medically fragile patients
• Specialized in weight loss, cardiac rehabilitation, and physical therapy
• Managed care plans and supported client progress after discharge from formal physical therapy and cardiac rehabilitation programs

Education

Master of Business Administration - Healthcare Administration

University of Dallas
Dallas, TX
05.2004

Bachelor of Science - Exercise Science

Slippery Rock University
Slippery Rock, PA
08.2000

Skills

  • Strategic Partnerships
  • Industry Networking
  • Brand positioning
  • Sales Presentations
  • Prospect targeting
  • Relationship building and rapport
  • Data-driven decision-making
  • Key Account Management
  • Business process improvement
  • Sales Funnel Optimization
  • New Market Entry
  • Verbal and written communication
  • CRM-Salesforce

Key Attributes Skills

  • Wellness & Hospitality Expert
  • Passionate Health Advocate
  • Start-Up Business Development
  • Long-Range Planning & Construction
  • Relationship Development
  • Exceptional Speaker
  • Excellent Writer
  • Influential Leadership
  • Strategic Planning & Execution
  • Process Improvement
  • Budgeting & Reporting
  • Team Collaboration
  • Revenue Generation

Community Service

  • CLUB MANAGEMENT ASSOCIATION OF AMERICA, NOMINATING COMMITTEE, Selected as a tenured industry executive to identify leaders to serve as future Board members for Club Spa and Fitness Community. Participated in panel interviews and provided final recommendation of candidates for Board appointment.
  • HELPING ONE STUDENT TO SUCCEED (HOSTS) MENTORING PROGRAM, STUDENT MENTOR, Served as a mentor to students learning English as a second language. Enhanced reading and comprehension skills as well as self-esteem through one-on-one interactions.
  • TEXAS HEALTH RESOURCES MENTORSHIP PROGRAM, MENTEE, Cultivated mentor relationships with senior executives at Presbyterian Hospital of Dallas and Texas Health Resources, providing opportunities for participation in focus groups, strategic planning sessions, and leadership seminars.
  • AMERICAN STROKE ASSOCIATION, VOLUNTEER, Raised $4,200 for the Train To End Stroke program supporting stroke research and prevention.

Timeline

STRATEGIC BUSINESS DEVELOPMENT MANAGER

FOUNTAIN LIFE
04.2022 - Current

REGIONAL BUSINESS DEVELOPMENT CONSULTANT

FOUNTAIN HEALTH INSURANCE
04.2022 - 12.2023

DIRECTOR OF SPA & RECREATION

DALLAS COUNTRY CLUB
02.2012 - 04.2022

CONSULTANT, FITNESS & SPA OPERATIONS

WTS INTERNATIONAL (ARCH AMENITIES GROUP)
01.2008 - 04.2010

WELLNESS DIRECTOR

DALLAS COUNRY CLUB
09.2005 - 01.2012

WELLNESS PROGRAMS SPECIALIST

PRESBYTERIAN HOSPITAL -FINLEY EWING CARDIOVASCULAR & FITNESS CENTER
08.2000 - 09.2005

Master of Business Administration - Healthcare Administration

University of Dallas

Bachelor of Science - Exercise Science

Slippery Rock University
Lizanne Brandt