Experienced multilingual copywriter creating impactful written and visual content for digital and print mediums. Skilled in blending brand storytelling, strategic insight, and cultural relevance to develop creative solutions. Currently freelancing with a proven ability to adapt voice and tone across diverse audiences. Eager to bring fresh, innovative ideas to collaborative teams.
Hi, I’m
LIZAVETA APANASIK
Summary
Overview
2
years of professional experience
9
years of post-secondary education
Work History
Freelance
Copywriter
06.2024 - Current
Job overview
- Training AI to generate creative prompts and high-quality responses in both English and Russian, with a focus on storytelling, tone, and originality.
- Combining human insight, research and machine learning to shape the future of creative writing through technology.
Goodby Silverstein & Partners
Copywriter Apprentice
06.2023 - 06.2024
Job overview
- Selected as 1 of 16 creatives from a pool of 300+ applicants for GS&P's intensive, year-long portfolio program.
- Collaborated with art directors to research cultural trends and audience insights, producing briefs and creative directions aligned with brand voice.
- Concepted and wrote long- and short-form copy across TV, radio, social media, OOH, print, and integrated 360 campaigns.
- Pitched 2+ projects during triple-weekly review sessions with senior creatives, using feedback to refine concepts and improve execution.
American Giant
Marketing Intern
07.2023 - 05.2024
Job overview
- Crafted and optimized product descriptions and collection pages, ensuring brand consistency and SEO effectiveness.
- Analyzed customer insights and sales data to refine product messaging and enhance digital storytelling.
- Collaborated cross-functionally to improve e-commerce strategies and elevate product presentations.
New Media Film Festival
Social Media Intern
01.2022 - 03.2022
Job overview
- Increased brand visibility by writing copy and designing posts for social media content.
- Implemented marketing strategies to grow audience engagement and enhance online presence.
La Boulangerie de San Francisco
Supervisor & Shift Leader
01.2018 - 08.2019
Job overview
- Led a small team in a fast-paced environment and mentored new hires, balancing operations with customer experience.
- Built leadership skills that now guide my approach to team collaboration in creative environments.
Belarusfilm
Public Relations Associate
02.2016 - 05.2016
Job overview
- Worked in the documentary film department, developing and executing PR campaigns to raise public awareness about veterans' stories.
- Crafted compelling press releases and media materials tailored to both national and local outlets.
- Monitored press coverage and digital mentions, compiling findings into comprehensive press kits for internal and external use.
- Gained foundational experience in tone, messaging, and cross-cultural storytelling.
Education
University of California, BerkeleyBerkeley, CA
B.A. from Media Studies
08.2020 - 05.2022
University Overview
- Concentration: Media Law and Policy
- Honors: Phi Beta Kappa
- GPA: Magna Cum Laude
City College of San Francisco
from Communication Studies
01.2018 - 05.2025
University Overview
Minsk State Linguistic University
B.A. from Intercultural Communications
01-2016
University Overview
Concentration: Public Relations and Translation
Skills
- Brand Storytelling
- Voice & Tone Adaptation
- Cross-Platform Copywriting
- Scriptwriting & Campaign Concepting
- Audience & Cultural Insight Development
- Social & Product Trend Analysis
- Collaborative Briefing & Team Alignment
- Adaptive, Cross-Cultural Communication
- Copy Quality Assurance (Editing, Proofing, Guideline Adherence)
- Deadline-Oriented and Detail-Focused
Projects
Projects
Founder & Creative Lead
Aout29 Pottery (Etsy Shop)
- Created and sold handmade pottery and home décor through a self-run online shop.
- Blended product design with storytelling by writing captivating descriptions,
- developing brand visuals, and managing all aspects of creative direction.
- Built a brand that reflects personal narration and nostalgia.
Customer Insights Research – UC Berkeley
- Conducted consumer research for Allbirds on post-COVID fitness trends, analyzing interviews and survey data to uncover evolving customer behaviors.
- Developed insights and presented actionable recommendations to stakeholders through a strategy deck and live pitch.
Timeline
Copywriter
Freelance
06.2024 - Current
Marketing Intern
American Giant
07.2023 - 05.2024
Copywriter Apprentice
Goodby Silverstein & Partners
06.2023 - 06.2024
Social Media Intern
New Media Film Festival
01.2022 - 03.2022
University of California, Berkeley
B.A. from Media Studies
08.2020 - 05.2022
City College of San Francisco
from Communication Studies
01.2018 - 05.2025
Supervisor & Shift Leader
La Boulangerie de San Francisco
01.2018 - 08.2019
Public Relations Associate
Belarusfilm
02.2016 - 05.2016
Minsk State Linguistic University
B.A. from Intercultural Communications
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