Passionate about people through disarming authenticity, radical hospitality, and championing others. Ambitious and creative with excellent interpersonal communication strengths and proven skills through meeting demands with a diligent and driven mindset. Skilled at vision and strategy, leadership development, teaching and equipping.
Hi, I’m
Liz Baird
Fort Worth,TX
Summary
Overview
9
years of professional experience
Work History
The Paradox Church
Connections Director
10.2022 - Current
Job overview
- Created and implemented Vision and Strategy for Hospitality/Operations, Membership, and Connection
- Created, recruited, onboarded, and developed Hospitality Team of 120+ members
- Managed 7 teams, with 9 leaders, 4 admins
- Executed church-wide events ranging from 30 people to 2,000+
- Maintained and managed data on current members (updating profiles, reporting on transitions, etc)
- Created ongoing care system for leaders to prevent burnout
- Created and developed Member Class that averaged 89 attendees with 97% conversion to members rate
- Grew yearly members number from 71 to 336 members.
- Grew Hospitality Team from 31 to 121 members.
- Created and developed Connect Process to ensure smooth on ramp into culture at Paradox.
- Track, manage, and improve our success rate at connecting people to Serve Teams, Small Groups, and Membership.
- Responsible for overall sense of belonging and supporting systems
- Wrote and executed various SOP's, Checklist, Identifiable Win's, and Re-Cap documents to ensure order and quality.
- Associated backend & administrative tasks related to tasks outlined above
Voltage Coffee Project
Marketing Director and Storyteller
05.2021 - 09.2022
Job overview
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Kept organized tracking documents detailing assignments, in-progress work and completed project milestones.
- Briefed senior executives on monthly projections, product launches and other marketing plans.
- Developed network of related professionals to open up business opportunities.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Monitored online advertising and social media campaigns to assess success of different strategies.
- Motivated team members to continuous improvement in promoting and selling target products.
TopGolf
Marketing Manager
08.2019 - 05.2021
Job overview
- Created and defined marketing outreach team
- Experience in managing large and small events
- Responsible for creating media content and managed all social media platforms
- Developed and planned outreach events
- Managing internal and external marketing campaigns
- Leading and training marketing outreach team
- Participated in bi-weekly headquarters meetings
- Cultivated business relations with outside business and vendors
- Monitored monthly and event specific ROI
- Worked with Sales department to gain leads and sales
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
- Compiled product, market and customer data to forecast accurate sales and profit projections.
- Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
Education
University of North TexasDenton, TX
Bachelor of Arts from Social Sciences
2018
University Overview
Skills
- Teaching and Training
- Written and Verbal Communication
- Highly Relational
- Leadership Development
- Resourceful
- Public Speaking
- Vision and Strategy
- Microsoft Office and Google Drive
- Research and Development
- Strategic Networking
- Galvanizing and Recruitment
- Culture and Experience
Languages
English
Native or Bilingual
Timeline
Connections Director
The Paradox Church
10.2022 - Current
Marketing Director and Storyteller
Voltage Coffee Project
05.2021 - 09.2022
Marketing Manager
TopGolf
08.2019 - 05.2021
University of North Texas
Bachelor of Arts from Social Sciences
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