LIZETH JAQUELINE ROBLES
Self-Employed, represented by Idols & Icons Agency
San Angelo,TX
1
Language
1
Certification
5
years of professional experience
Results-driven marketing professional with expertise in content strategy, digital campaigns, and brand visibility. Proficient in creative storytelling, multimedia production, and social media management, enhancing audience engagement and content delivery. SEO certificate from Google/Coursera strengthens capabilities in search optimization and digital marketing strategy.
Work History
Digital Content Creator & Brand Partner
4 Years 1 Month- Execute paid brand campaigns and organic collaborations for Grammarly, Hollister, e.l.f. Cosmetics, Glow Recipe, Hairitage, Beachwaver, Uber, and Dove.
- Translate campaign briefs into platform-native concepts, coordinate approvals and revisions with agency and brand contacts, and deliver content on deadline.
- Review engagement data and audience response to refine hooks, messaging, viewer retention, and future creative strategy.
- Remote
- Conducted market research to identify trends, informing content direction and optimizing audience reach.
- Utilized a variety of multimedia formats in digital storytelling efforts to increase reader interest.
- Learned to be resilient as trends are constantly evolving,
Cosmetology Social Media Director
1 Year- Created promotional social content for complimentary cosmetology services, helping connect student cosmetologists with community clients and build program awareness.
Education
Bachelor of Business Administration - Marketing
- Dean's List, Spring 2026
- Abell-Hanger Foundation Scholarship Recipient
- Distinguished Scholarship, Angelo State University
- 3.9 GPA
- Study Abroad: Most Europe, International Marketing
Skills
Campaign analysis
Multimedia creation
Social media content campaigns
Brand promotion
Influencer partnerships
Creative storytelling
Social management
SEO tactics
SEO enhancement
Brand marketing
Certification
Google Foundations of Digital Marketing and E-commerce Certificate (Jul 2026), Texas Cosmetology License (2025)
Languages
Bilingual in English and Spanish
INTERNATIONAL EXPERIENCE
- Most Europe Study Abroad Program
- Angelo State University | Europe
- Completed a 25-day, multi-country academic program that strengthened adaptability, cross-cultural communication, and interest in international marketing and consumer behavior.
- May-Jun 2026
LEADERSHIP & SERVICE
- Varsity Cheer & Basketball Team Captain
- Fort Stockton High School | Fort Stockton, Texas
- Led teammates in fast-paced practice and competition settings while promoting accountability, communication, and team morale; supported community cleanup and nursing-home donation drives.
- 2021-2025
Timeline
Digital Content Creator & Brand Partner
Self-Employed, represented by Idols & Icons Agency
07.2022 - CurrentRead More
Cosmetology Social Media Director
Fort Stockton High School Cosmetology Program
01.2022 - 01.2023Read More
Angelo State University
Bachelor of Business Administration from Marketing
Read More