Lizeth Santiago
Fresno,CA
Summary
Results-driven Marketing Strategist with 2 years of experience in crafting compelling content and driving results across digital & traditional channels. Proven ability to increase brand awareness through project management, collaboration, and trend anticipation. Google Digital Marketing & E-commerce Certification validates expertise and commitment to adding strategic value to any marketing team.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Client Service Specialist (Marketing Coordinator)
Regency Investment Advisor
Fresno, CA
03.2023 - Current
- Led comprehensive client campaigns: Developed impactful marketing materials (brochures, flyers, branded merch) and coordinated multimedia content (photoshoots, videos, blog posts) to drive brand awareness and engagement.
- Cultivated community engagement: Spearheaded a successful volunteer program, matching employee skills with local non-profit needs.
- Expanded client reach: Planned and executed a hybrid wealth transfer seminar, ensuring seamless in-person and virtual attendance.
- Multilingual financial education: Delivered 401(k) workshops in Spanish, empowering all employees with financial knowledge.
- Streamlined client wealth management: Proactively communicated account updates, prepared reports, and managed client relationships using a CRM. Optimized client onboarding and ensured compliance.
- Enhanced client interaction: Planned and executed efficient business trips, maximizing client engagement while minimizing travel time.
Front Office Clerk
Rosenbalm Rockery
Fresno, CA
02.2022 - 03.2023
- Interacted with over 50 customers by phone, email or in person to provide information per day
- Applied advanced administrative and analytical skills in overseeing day-to-day operational activities
- Coordinated communications, financial processing, registration, record keeping, and other administrative functions
- Automated office operations for managing client correspondence, payment schedules, and data
- Improved overall organization of the front office by implementing efficient filing systems for important documents such as registration forms and invoices.
Public Admissions Advisor
University Of California, Davis
Davis, CA
02.2020 - 06.2021
- Answered, screened, and processed a high volume of approximately 30 calls daily with a call management system and web-based communications
- Presented students with information and resources to promote academic progress and empowered students to take responsibility for academic success
- Maintained student admissions database with clear and complete student enrollment files
- Advised students throughout the admissions process and assisted with questions or concerns about completing and submitting specific forms and documents
Education
Bachelor of Arts in Communications -
University of California-Davis
Davis, CA06.2022
Skills
- Communication skills
- Computer skills
- Email Marketing
- MailChimp
- Event Marketing
- Content Creation
- Process Improvement
- Project Management
Certification
Google Digital Marketing & E-commerce Certified (Coursera, May 2024)
Awards
Valedictorian, 06/01/18, Top 9% of Graduating Class.
Languages
Spanish
Native or Bilingual
Timeline
Client Service Specialist (Marketing Coordinator)
Regency Investment Advisor
03.2023 - Current
Front Office Clerk
Rosenbalm Rockery
02.2022 - 03.2023
Public Admissions Advisor
University Of California, Davis
02.2020 - 06.2021
Bachelor of Arts in Communications -
University of California-Davis