Lizeth Pérez Gutiérrez
Mexico,Estado De Mexico
Summary
Experienced with overseeing multifaceted production projects from inception to completion. Utilizes advanced project management skills to ensure timely and quality deliverables. Strong understanding of team dynamics and client requirements, fostering seamless collaboration and impactful outcomes.
Overview
15
15
years of professional experience
Work History
AV, Digital, BLT Sr. Producer
Independent Management
03.2025 - Current
- Led cross-functional teams to deliver high-quality media projects on time and within budget.
- Developed and implemented strategic production processes to enhance workflow efficiency.
- Mentored junior producers, fostering skill development and teamwork across projects.
- Evaluated and optimized production tools and technologies for improved performance outcomes.
- Worked with creative team to find perfect locations for creative projects.
- Drafted production schedules for every department on production team.
- Coordinated logistics for large-scale productions, ensuring seamless execution of events.
- Analyzed market trends to inform project direction and content strategy decisions.
- Oversaw resource allocation and budgeting for multiple concurrent production initiatives.
- Established strong relationships with clients and stakeholders to align project objectives.
- Developed creative concepts, driving innovative marketing campaigns that increased brand visibility and engagement.
- Negotiated contracts with vendors, securing competitive pricing while maintaining quality standards for all projects.
- Built strong internal networks across departments, leveraging synergies for seamless collaboration on complex projects involving multiple stakeholders.
- Facilitated communication between production staff and other departments to synchronize work.
Sr. Producer (AV/Digital and Photo)
Publicis Groupe
05.2021 - 03.2025
- Publicis//Marcel//Leo Burnett
- Spearheaded cross-functional teams to deliver integrated marketing campaigns on time and within budget.
Sr. Freelance Producer (AV/Digital & Photo)
VMLY&R//Uber//Sparkling//Grey México//Publicis-Marcel-Saatchi//
10.2017 - 01.2021
- Led cross-functional teams to develop innovative advertising campaigns for major client brands.
- Managed project timelines and budgets, ensuring on-time delivery of high-quality content.
- Coordinated with creative and production teams to align strategies and enhance campaign effectiveness.
Head of Production
Mccann Ericsson Commonwealth
06.2014 - 10.2017
- Oversaw production workflows, ensuring alignment with project goals and timelines.
- Developed and implemented strategies for optimizing resource allocation and minimizing costs.
- Managed cross-functional teams to enhance collaboration and streamline production processes.
- Evaluated vendor performance, negotiating contracts to establish beneficial partnerships.
- Increased production efficiency by streamlining processes and implementing innovative strategies.
- Mentored junior team members, fostering professional growth and contributing to a positive work environment.
Executive Producer
Camaleón//CNK Post
01.2013 - 01.2014
- Directed production schedules to ensure timely completion of projects.
- Managed budgets, optimizing resource allocation for project efficiency.
- Implemented workflow improvements that enhanced productivity and reduced turnaround times.
Sr. Producer (AV)
I Latina
03.2011 - 02.2013
- Developed and implemented strategic production processes to enhance operational efficiency.
- Oversaw project timelines, ensuring alignment with client expectations and quality standards.
- Collaborated with creative teams to refine concepts, driving innovation in campaign execution.
- Analyzed project outcomes and provided insights for continuous improvement initiatives.
- Managed cross-functional teams for successful project completion within tight deadlines and budgets.
- Led pitch presentations to secure new business opportunities, showcasing the organization''s capabilities strategically to win clients'' confidence in our expertise.
Education
Associate of Arts - Commercial And Advertising Art
Université Aix-Marseille III (ILFEE)
Marsella, FranciaCommunication Studies
Universidad Del Valle De México
CDMXSkills
- Live event production
- Post-production supervision
- Audio production
- Production operations
- Work Planning and Prioritization
- Content production
- Client relations
- Production scheduling
- Digital video production process
- Event planning
- Negotiation
- Post-production processes
- Production requirements
- Contract negotiation
- Budgeting expertise
IDIOMAS
French
Full Professional
English
Full Professional
Spanish
Native or Bilingual
Timeline
AV, Digital, BLT Sr. Producer
Independent Management
03.2025 - Current
Sr. Producer (AV/Digital and Photo)
Publicis Groupe
05.2021 - 03.2025
Sr. Freelance Producer (AV/Digital & Photo)
VMLY&R//Uber//Sparkling//Grey México//Publicis-Marcel-Saatchi//
10.2017 - 01.2021
Head of Production
Mccann Ericsson Commonwealth
06.2014 - 10.2017
Executive Producer
Camaleón//CNK Post
01.2013 - 01.2014
Sr. Producer (AV)
I Latina
03.2011 - 02.2013
Associate of Arts - Commercial And Advertising Art
Université Aix-Marseille III (ILFEE)
Communication Studies
Universidad Del Valle De México
CLIENTES//MARCAS
Banamex, Procter&Gamble, Chevrolet, MG Motors, Renault, Heineken, AT&T, Nestlé, Nescafé, Coffemate, DolceGusto, UBER, Bimbo, Barcel, Santander, Kraft Foods México, Unilever México & US, Sanofi Aventis, Sanfer, The Coca Cola Company, Allen Groupe, Mattel, SURA, Grupo Salinas, Beam Brands, Sauza, BIC, Herradura, Pharmaton, Essity, Amazon Prime, CLIP, Citibank and others.