Overview
Work History
Education
Skills
References
Languages
Timeline
Generic

Lizette Cruz

Houston,TX

Overview

6
6
years of professional experience

Work History

Manager, Data Analytics

ShiftMed
01.2023 - Current
  • Led Data team at ShiftMed, reporting directly to the COO and a dotted line to the CEO. Responsible for maintaining data integrity and insights across business in partnership with CSuite.
  • Coached, managed and developed a team of 3 analysts. Including but not limited to daily data process monitoring, project prioritization, performance within role and opportunities to grow through key business projects.
  • Established a scalable process for all internal stakeholders to submit data requests, this allowed for an intake process that leveraged business priorities to prioritize work output by the data team to ensure we were align with creating insights critical to macro level business KPIs.
  • Collaborated with cross-functional teams such as operations, finance, product and marketing to strategic initiatives through data and reporting.
  • Vendor management of Tableau system for all of company, including but not limited to: Auditing of users and licensing, negotiation of contract and pricing, taxonomy, etc.

Lead Marketplace Analyst

ShiftMed
06.2022 - 01.2023

Marketplace Analyst

ShiftMed
11.2021 - 06.2022
  • Founding member of Shiftmed’s data team leading marketplace analytics.
  • Spearheaded the organization-wide implementation of Tableau as a data visualization and analytics tool, including leading the design and execution of comprehensive training programs to educate employees across all departments on effective Tableau usage.
  • Contributed to the development and implementation of the organization's data analytics infrastructure from the ground up, leveraging Tableau and SQL to deliver actionable insights into critical business KPIs, enabling data-driven decision-making.
  • Conducted exploratory analyses to identify opportunities and validate strategic initiatives by developing complex SQL queries that integrated and synthesized data from multiple sources.
  • Supported data-driven decision making for cross-functional teams (Marketing, CareOps, Finance, etc) by building and maintaining actionable dashboards and reports.
  • Analyzed user trends and behaviors to uncover actionable insights, and recommended solutions to enhance user experience and engagement.

Marketing Acquisition Manager

ShiftMed
06.2020 - 11.2021
  • Created and managed over 100k jobs across multiple publishing partners, doubling installs in one year with an average of 32% QoQ increase
  • Launched and managed app install acquisition efforts into 45 new markets across the country
  • Leverage SQL & Tableau to build all needed reporting to track and inform performance for all job acquisition efforts
  • Conducted performance analysis to help inform our job board media buying strategy

Media Buyer/Campaign Manager

Pipeline Success, Inc
08.2018 - 06.2020
  • Oversaw job posting in 50+ markets and 7+ job boards for our agency clients.
  • Managed budget and spend for media buying campaigns.
  • Leveraged SQL into Tableau & Appcast to build and visualize key campaign performance and budget tracking reporting.
  • Wrote job ad creatives for our clients’ recruitment needs and posted periodically.

Education

BBA - Digital Media Management

St. Edward’s University
Austin, TX
05.2018

Skills

  • SQL (MySQL, PostgreSQL, DBeaver)
  • Tableau
  • Python
  • Excel
  • A/B Testing
  • Data Modeling
  • Data Manipulation
  • Data Visualization
  • Powerpoint
  • Google Analytics
  • Clickcast

References

Alyssa Pizarro 

Vice President, Operations ShiftMed

alyssamariepizarro@gmail.com

7073389148


Danyelle Merino

Global CRM Planning & Operations UBER

danyellemerino@gmail.com

9089306992


Languages

Spanish
Native or Bilingual

Timeline

Manager, Data Analytics

ShiftMed
01.2023 - Current

Lead Marketplace Analyst

ShiftMed
06.2022 - 01.2023

Marketplace Analyst

ShiftMed
11.2021 - 06.2022

Marketing Acquisition Manager

ShiftMed
06.2020 - 11.2021

Media Buyer/Campaign Manager

Pipeline Success, Inc
08.2018 - 06.2020

BBA - Digital Media Management

St. Edward’s University

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Lizette Cruz