Lizi Jalagonia
Content & Brand Collaborations
Congers
3
years of professional experience
Hardworking, curious, and always eager to learn something new. I enjoy taking initiative, developing new skills, and finding creative ways to approach my work. My interest in social media and marketing comes from being able to combine creativity with an industry that is constantly changing.
Work History
Social Media & Marketing Coordinator
1 Year- Managed company social media presence across Instagram, TikTok, and Facebook through content planning, filming, editing, scheduling, and posting to engage audience and enhance brand visibility.
- Created short-form videos and social content highlighting completed projects, project progress, client interviews, and behind-the-scenes footage to showcase company capabilities and foster client engagement.
- Designed and launched the company’s website, organizing project portfolios and maintaining consistent branding and messaging throughout the site.
- Planned client gifting and outreach initiatives to cultivate relationships with past and current clients, enhancing loyalty and encouraging repeat business.
- Coordinated branded merchandise and materials, including company apparel and other custom-printed items.
Independent Content Creator
2 Years 8 Months- Created fashion, beauty, lifestyle, and travel content for social media, focusing on engaging short-form videos and product-centric storytelling.
- Collaborated with brands on gifted and promotional campaigns, delivering targeted content that met campaign objectives and adhered to brand standards.
- Managed content production process from concept development through filming, editing, and publishing, ensuring timely delivery and alignment with strategic goals.
Sales Associate
2 Years- Engage with 50+ customers a day by learning their style preferences and offering tailored recommendations across premium designer sunglasses, emphasizing the quality, craftsmanship, and brand prestige to enhance their shopping experience.
- Communicated unique features of each brand’s collection, from polarized lenses to innovative designs, enhancing customer understanding of value behind price.
- Built lasting relationships with customers through personalized advice and styling suggestions, linking their fashion choices to iconic brand status.
- Contributed to store sales goals by leveraging in-depth product knowledge and insights on latest trends, ensuring customers felt confident in purchases.
Social Media Assistant
1 Year 4 Months- Created and edited engaging content for social media pages, capturing videos, behind-the-scenes moments, and crowd highlights from 5 events to enhance audience engagement.
- Posted artist lineups, ticket links, and event announcements to promote each show and keep followers updated.
- Managed content organization before, during, and after events to ensure alignment with brand aesthetic and maintain consistency across social media.
Education
Bachelor of Business Administration - marketing management
GPA: 3.55
Skills
Brand marketing
Website management
Influencer marketing
Social media strategy
Tools: Canva
CapCut
Meta Business Suite
GoDaddy
Microsoft Office
Google Workspace
Platforms: Instagram
TikTok
Facebook
Languages: Georgian (Fluent)
Timeline
Social Media & Marketing Coordinator
Better Builders Concepts
09.2025 - CurrentRead More
Independent Content Creator
Content & Brand Collaborations
01.2024 - CurrentRead More
Social Media Assistant
Merriment NYC
01.2024 - 05.2025Read More
Sales Associate
Sunglass Hut at Macy’s
08.2023 - 08.2025Read More
Baruch College
Bachelor of Business Administration from marketing management
Read More