Liz Kissling Schaefer
Summary
Innovative sales leader with extensive experience in B2B sales, assessing client needs and Account Management. Consistently exceeds customer and company expectations through excellent interpersonal and closing skills. Successful record of sales growth with new clients as well as increasing the current spending level of existing clients.
Overview
29
29
years of professional experience
Work History
Account Executive
SLM Media Group
04.2001 - Current
- Work with clients in development of print, digital, sponsorships and social media strategies
- Analyze competitive marketplace and client companies to identify opportunities; develop, present and negotiate proposals; and handle delivery of campaigns
- Manage approximately 300 accounts and grow customer base through networking, referrals, cold calling and sales presentations
- Continually increase overall sales by 5% to 7% from year to year
- Maximize ROI of campaigns through continual analysis keeping retention rate at 80%
- Developed medical issue into company's most lucrative revenue generating product: representing 40% of sales for that month
- Consistently ranked # 1 or #2 revenue biller and 1 of 2 reps to surpass $800,000 net sales FY 2023
- Collaborated with internal teams to develop account strategy
- Leveraged marketing channels and sales strategies to develop pipelines and increase profitability.
- Strengthened customer relationships with proactive and collaborative approach to managing needs
- Leveraged CRM to collect, organize, and manage sales data
Outside Sales Representative
Morey's Seafood International
08.1998 - 04.2001
- Sales of high-quality seafood (fresh, frozen, smoked, canned, specialty lines) to Institutional, Retail, and Foodservice organizations in St. Louis DMA
- Accountable for meeting sales quotas and maintaining optimal client satisfaction
- Outperformed quota by average of 20% throughout tenure
- Achieved 80% conversion rate - in person meetings
- Promoted products through direct client presentations, food shows and literature
- Worked with various food brokers to promote specialty product lines to customers
Sales Associate
Insurance Source
04.1997 - 08.1998
- Acquired insurance broker's license and sold personal lines including auto, home and life
- Generated new leads and converted to new business
- Contacted former customers to regain lost business
- Created effective marketing strategies.
Inside Sales Representative
Diagraph Corporation
08.1995 - 04.1997
- Marketed extensive product identification equipment line to West Coast through up-selling, cross-selling and outbound cold calls
- Surpassed first year sales goal by 40%
- Advised customers on which system would best meet their application
- Prepared and sent quotes to customers
- Followed up on leads generated by trade shows and advertising
- Initiated restructuring of inside sales department and served on implementation board
- Trained new employees.
Education
Bachelor of Arts - Business Administration And Marketing
Lindenwood University
St. Charles, MO Skills
- Consultative Sales
- Client & Partner Relationships
- Contract Negotiations
- Revenue Goal Attainment
- Account Management
- Results Driven
- Self-initiated lead generation
- Ability to work under pressure and deadlines
- Efficient under minimum supervision
- Strategy implementation
Timeline
Account Executive
SLM Media Group
04.2001 - Current
Outside Sales Representative
Morey's Seafood International
08.1998 - 04.2001
Sales Associate
Insurance Source
04.1997 - 08.1998
Inside Sales Representative
Diagraph Corporation
08.1995 - 04.1997
Bachelor of Arts - Business Administration And Marketing
Lindenwood University
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