Summary
Overview
Work History
Education
Skills
Software
Timeline
Generic
Lizz DeLera

Lizz DeLera

Dallas,USA

Summary

Creative Director with 15 years of experience in omnichannel brand strategy across various sectors including cultural institutions, retail, travel, and hospitality. Demonstrated success in strategic brand development and visual design, leading cross-functional teams to achieve innovative outcomes. Recognized for high productivity and efficient project execution, complemented by strong communication and problem-solving abilities. Expertise in fostering collaboration and driving creative excellence in diverse environments.

Overview

15
15
years of professional experience

Work History

Creative Director

DeLera Design
Dallas, USA
01.2025 - Current
  • Consult on design projects and provide design and creative direction for diverse clients, including cultural organizations and luxury brands.
  • Execute creative brainstorming sessions for digital media campaigns and brand storytelling.
  • Develop visual strategies, brand standards, and paid media campaigns with accompanying mood boards.

Creative Director

Dallas Museum of Art
Dallas, USA
02.2020 - 09.2024
  • Drove the Experience Team's creative strategy for paid, earned, and owned media at one of U.S.'s largest encyclopedic museums.
  • Built and directed a team of art directors and designers to align marketing objectives with creative strategies.
  • Led brainstorming sessions to produce digital assets, including videos, websites, and interactive experiences.
  • Collaborated with stakeholders across the museum to enhance ROI and achieve institutional goals.
  • Implemented two-year brand refresh integrating new strategic initiatives and bilingual visual campaigns.

Senior Art Director

Imaginuity
Dallas, USA
01.2019 - 01.2020
  • Directed creative strategy for Inc. 5000 ad agency, managing multidisciplinary team of creatives and project managers.
  • Achieved $350K account acquisition from Citi Financial Group through compelling pitch for online banking services.
  • Conceived innovative strategies for digital, print, and social media campaigns targeting B2B and B2C markets.
  • Established client brand standards and visual direction by guiding and approving all creative work.
  • Oversaw development of branded web templates and wireframes for complex website redesign projects.

Senior Digital Art Director, E-Commerce

JCPenney
Plano, USA
07.2011 - 12.2018
  • Managed e-commerce design teams for jcpenney.com landing pages to enhance user engagement.
  • Collaborated with stakeholders to maintain design consistency and meet sales targets.
  • Directed photo shoots and crafted digital experiences for peak retail seasons.
  • Received 2018 Marketing Ovation Award for leadership in competitive research
  • Drove Black Friday e-commerce sales, generating an average of $33 million daily over five years.
  • Designed and executed impactful campaigns for national brand partnerships including Disney, Jonathan Adler, Vans and Sephora.

Senior Print Art Director

JCPenney
Plano, USA
02.2010 - 07.2011
  • Art directed cross-functional design teams for Back to School, Black Friday, and Holiday campaigns.
  • Managed collaboration among photographers, producers, copywriters, and internal buyers within matrix organization.
  • Developed style and trend research presentations alongside omnichannel brand standards for multiple categories.
  • Created look and feel for Sephora Inside JCPenney print advertising, establishing largest revenue-generating category nationwide.
  • Led creative initiatives for JCPenney's advertising sponsorship with The Oscars in print and social media.

Education

Post Graduate studies - Digital Media

Maryland Institute College of Art

BFA - Communication Design

Kutztown University of Pennsylvania

Skills

  • Brand development and creative strategy
  • Digital marketing and content creation
  • Visual storytelling and project management
  • Team leadership and cross-functional collaboration
  • Complex problem-solving and data analysis
  • Campaign development and execution

Software

  • Adobe Creative Suite
  • Asana
  • Basecamp
  • Ceros
  • Figma
  • Keynote
  • Miro
  • Microsoft Office 365
  • PowerPoint
  • SharePoint
  • Workfront

Timeline

Creative Director

DeLera Design
01.2025 - Current

Creative Director

Dallas Museum of Art
02.2020 - 09.2024

Senior Art Director

Imaginuity
01.2019 - 01.2020

Senior Digital Art Director, E-Commerce

JCPenney
07.2011 - 12.2018

Senior Print Art Director

JCPenney
02.2010 - 07.2011

Post Graduate studies - Digital Media

Maryland Institute College of Art

BFA - Communication Design

Kutztown University of Pennsylvania

Similar Profiles

CREATE PROFILE
Lizz DeLera