Lizzette Brusca

• Managed a team of sales representatives and provided training, coaching, and mentoring to ensure optimal performance.
• Led sales team to achieve district sales targets and objectives.
• Resolved customer complaints quickly and efficiently ensuring high levels of customer satisfaction.
• Developed and implemented strategic sales initiatives to enhance market penetration.
• Analyzed market trends to adjust sales strategies and improve competitive positioning.
• Cultivated relationships with key clients to increase customer loyalty and drive revenue growth.
• Evaluated sales performance metrics to identify areas for improvement, and implement corrective actions.
• Responsible for the development, training, coaching, and mentoring of account managers to achieve and exceed sales and profit goals within their designated business district.
• Managed and provided training to the new sales team associated with company products, selling techniques, and operational company procedures, while managing sales operations in the assigned district to achieve sales revenue goals.
• Served as the point of contact for the organizations' weekly district sales meeting to address client concerns, sales roadblocks, improvement opportunities, and increase company efficiency.
• Tasked with assigned sales goals, identifying skill gaps, analyzing sales performance, and recommending operational improvements. While managing distribution and performance metrics within my assigned district, which consisted of seven account managers, one relief account manager, and over 200 client accounts.
• Managed accounts to retain existing relationships and grow share of business.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Implemented systems and procedures to increase sales.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Compiled and analyzed data to determine approaches to improve sales and performance.
• Prepared sales presentations for clients showing success and credibility of products.
• Developed compelling presentation decks to gain approval for ideas and communicate results.

• Collaborated with three sub-distributors and sales teams to drive market expansion and achieve growth objectives.
• Processed over 100,000 case orders for Sub-Distributor, managing payments and refunds efficiently.
• Facilitated cross-functional communication among product delivery, transportation, and administration teams.

Streamlined electronic transmission of work across three business locations to enhance operations.

• Maintained hard copy backups of sensitive client information while optimizing district sales documentation.
• Fostered strong relationships with key clients, enhancing brand loyalty and market presence.
• Achieved consistent revenue growth by identifying new business opportunities and expanding existing client base within the district.
• Increased district sales by implementing effective marketing strategies and fostering strong relationships with key partners.
• Reduced turnover rates by implementing proactive retention strategies designed to address potential employee concerns before they escalated into resignations or terminations.
• Analyzed sales data to identify growth opportunities and areas for improvement across district.
• Enhanced customer satisfaction, conducting regular store visits to ensure compliance with service standards.
• Promoted culture of accountability, setting clear expectations and conducting regular performance evaluations.

• Responsible for overseeing a sales territory which consisted of over 200 Corporate accounts, multiple company drivers, and several merchandisers.
• Tasked with opening new client accounts, and maintaining existing client accounts while; utilizing company portfolio of products, engage in preselling tactics, and inputting customer orders on a daily basis.
• Responsible for maintaining client relations to increase business and sales growth for multiple brands with both client store owners and business managers.
• Tasked with daily management of drivers and merchandisers to ensure deliveries and stock displays are adequately represented within store fronts to maintain brand flow and increase product distribution.