Lizzie Hobson
Saint Augustine,FL
Summary
Diligent and collaborative Content Marketing Specialist, specializing in broadcasting, with extensive experience in content creation across diverse social platforms. Proficient in video editing, scriptwriting, and engaging social media audiences. Adept at leading cross-functional teams to deliver high-quality content on time. Recognized for unwavering dedication, a strong commitment to continuous learning, and a consistently positive and results-driven attitude.
Overview
5
5
years of professional experience
Work History
Content Marketing Specialist
The Judge Group
Jacksonville , FL
05.2022 - Current
- Create and manage content for social media across multiple business sectors, including overseeing accounts with over 800,000 followers.
- Review content performance using data-driven analytics, and make strategic improvements to enhance results.
- Collaborate with cross-functional teams to align marketing strategies and objectives.
- Utilize editing and graphic design tools to craft visually appealing, engaging content.
- Execute and create content strategies to meet marketing goals.
- Planned and executed paid advertising campaigns on LinkedIn.
- Collaborated with internal stakeholders to ensure brand consistency across all content platforms.
- Created engaging blog posts, and promoted case studies, whitepapers, and eBooks for lead generation.
Field Reporter, Videographer, Social Media Coordinator
Jacksonville Sharks
Jacksonville, FL
02.2021 - 08.2021
- Conducted on-the-spot interviews with coaches, players, and sponsors to produce instantly engaging and informative content.
- On-camera talent and editor for commercial shoots, ensuring high-quality promotional materials.
- Engaged in live content capture and curation during a range of events.
- Oversaw player statistics, sponsor pages, and press releases on both the Sharks and the NAL's websites, ensuring accurate and up-to-date information.
- Collaborated with sponsors to elevate brand awareness and engagement.
Multimedia Journalist
Big Ten Network Student U
East Lansing, MI
01.2020 - 03.2020
- Game day installation, and striking operations for games, contributing to comprehensive game-day experiences.
- Collaborated on the creation of real-time, in-game graphics
Education
Bachelor of Arts - Journalism, Concentration in Broadcast
Michigan State University
East Lansing, MISkills
- Proficient in creating and managing content for social media across various business sectors, including managing accounts with 800,000 followers
- Video editing proficiency with Adobe Premiere
- Paid advertising execution and management for campaigns
- Asana for editorial calendar and collaborative projects
- Sprout social and Cloud Campaign for scheduling capabilities and social listening
- Proficient in managing social media channels [LinkedIn, Instagram, TikTok, YouTube, and Twitter (X)]
- Script Writing
- Live reporting and on-camera presence
- Understanding of media operations and broadcast production
- Strong analytical skills for content performance assessment
Affiliations
- Former networking lead for Judge's Women Empowerment Employee Resource Group
Timeline
Content Marketing Specialist
The Judge Group
05.2022 - Current
Field Reporter, Videographer, Social Media Coordinator
Jacksonville Sharks
02.2021 - 08.2021
Multimedia Journalist
Big Ten Network Student U
01.2020 - 03.2020
Bachelor of Arts - Journalism, Concentration in Broadcast
Michigan State University
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