Lizzy Masterson
Los Angeles,CA
Overview
5
5
years of professional experience
Work History
Marketing Coordinator
Funrise, Inc.
08.2023 - Current
- Managed the coordination of product photography assets for all brands, ensuring timely delivery and accuracy for the Sales department and retail partners.
- Created and managed product review campaigns through Bazaarvoice for Walmart and Target, overseeing campaign logistics and optimizing performance metrics, leading to a XX% increase in customer engagement and product reviews.
- Boosted brand awareness with target customer demographics with digital campaigns for our two licensed brands, Cat® and TMNT®.
- Coordinated with studios to run digital campaigns through their channels for our two licensed brands, Cat® and TMNT®.
- Spearheaded the creation of enhanced content utilizing Syndigo, ensuring alignment with brand guidelines and retailer specifications, resulting in a XX% increase in product visibility and conversion rates across retailer websites.
- Monitored the master budget for Global Brand Marketing and liaised with our global territories to ensure proper reflection of all current spend is inputted, allowing conversations for other additional opportunities to grow brand awareness to take place.
- Initiated an external partnership with a website developer to improve our website design and managed uploading of all assets.
Marketing Assistant
Funrise, Inc.
10.2022 - 08.2023
- Contributed to weekly team meetings, brainstorming sessions and staff appraisals mid and end of year.
- Contributed to the development of brand marketing strategies by conducting research and providing valuable insights on market trends and competitor analysis.
- Coordinated marketing projects and activities, liaising with cross-functional teams to ensure seamless execution and alignment with brand objectives.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones, ensuring up-to-date knowledge of assets necessary for all departments
- Contributed towards the ideation and creation of engaging content across 8 different Instagram accounts and TikTok.
Hostess
Salt Creek Grille
01.2019 - 08.2019
- Greeted customers warmly upon arrival and provided friendly and warm presence throughout dining experience.
- Took reservations, answered customer questions, and monitored the status of tables in the restaurant, resulting in a decreased wait time by 33%.
- Answered customer questions about hours, seating, and menu information.
- Supported servers, food runners, and bussers with keeping dining area ready for every guest.
Education
Bachelor of Science - Business Administration
University of Southern California
Los Angeles, CA05.2022
Skills
- Time Management
- Teamwork and Collaboration
- Competitive Research
- Strong Organizational Skills
- Marketing Strategy Development
- Market Research and Analysis
Timeline
Marketing Coordinator
Funrise, Inc.
08.2023 - Current
Marketing Assistant
Funrise, Inc.
10.2022 - 08.2023
Hostess
Salt Creek Grille
01.2019 - 08.2019
Bachelor of Science - Business Administration
University of Southern California
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