Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ljiljana Matovic

Orlando

Summary

Senior commercial leader with 20+ years in the travel industry, focused on building and growing B2B partnerships across distribution and supply. Known for identifying high-value opportunities, structuring deals, and developing long-term accounts that drive revenue. Experience spans commercial leadership, contracting, and account management, with a clear understanding of how supply, pricing, and distribution connect in practice. Hands-on, commercially grounded, and comfortable operating across both strategic and executional levels.

Business development professional with robust history of driving growth and fostering partnerships. Proven ability to identify market opportunities and execute strategic initiatives for revenue generation. Collaborative team player with strong focus on achieving results and adapting to dynamic business environments. Skilled in relationship building, market analysis, and project management.

Overview

22
22
years of professional experience

Work History

Business Development Manager / U.S. Sales Lead

MADMIA International LLC
01.2024 - Current
  • Driving U.S. growth through direct outreach, account acquisition, and expansion across wholesale and retail channels. Building a pipeline of new business and converting opportunities into active accounts. Leading commercial discussions, negotiating terms, and onboarding partners. Coordinating with global teams across product, operations, and supply. Maintaining pricing integrity while expanding distribution. Played a key role in structuring and closing a multi-million-dollar partnership supporting U.S. expansion.

Head of Commercial Sales – North America

Meeting Point
01.2019 - 01.2024
  • Led commercial performance across North America, covering new business, account growth, and revenue. Sourced and converted high-value opportunities into multi-million-dollar partnerships across international markets. Led deal structuring and negotiations from initial engagement through signed agreements and ongoing growth. Managed a team of 5, ensuring consistency in pipeline and account performance. Negotiated agreements with hotel partners and distribution clients while balancing competitiveness and margin. Adjusted approach based on booking trends and market shifts. Worked across product, contracting, and operations to align supply with distribution.

Contracting & Product Development Manager

Meeting Point
01.2017 - 01.2019
  • Managed hotel contracting across key U.S. markets, securing inventory aligned with demand. Negotiated rates and commercial terms to support revenue performance. Expanded supplier base through strategic partnerships. Coordinated with internal teams to align product offering with distribution needs.

Key Accounts Manager

Meeting Point
01.2012 - 01.2017
  • Managed and grew a portfolio of strategic accounts. Built long-term client relationships and negotiated commercial agreements. Identified growth opportunities through account performance and market insight.

Reservations Manager

Travolco
01.2011 - 01.2012
  • Led reservations operations and introduced process improvements. Coordinated across teams to support service delivery and commercial alignment.

Reservations Supervisor

Meeting Point
01.2004 - 01.2011
  • Supervised team operations and maintained service standards. Trained and developed staff, improving consistency and productivity.

Education

High School -

Oak Ridge High School
Orlando, FL

Associate of Science - Business Administration

Valencia College
Orlando, FL
08-2027

Skills

  • B2B Sales & Account Acquisition
  • Commercial Strategy & Market Expansion
  • Hotel Contracting & Distribution
  • Negotiation & Deal Structuring
  • Margin Management & Pricing Strategy
  • Pipeline Development
  • Stakeholder Management
  • Systems: Salesforce, Zoho
  • Team leadership

Timeline

Business Development Manager / U.S. Sales Lead

MADMIA International LLC
01.2024 - Current

Head of Commercial Sales – North America

Meeting Point
01.2019 - 01.2024

Contracting & Product Development Manager

Meeting Point
01.2017 - 01.2019

Key Accounts Manager

Meeting Point
01.2012 - 01.2017

Reservations Manager

Travolco
01.2011 - 01.2012

Reservations Supervisor

Meeting Point
01.2004 - 01.2011

High School -

Oak Ridge High School

Associate of Science - Business Administration

Valencia College